Blog content - what to do, and what to avoid in terms of links, when you're paying for blog content
-
Hi,
I've just been looking at a restaurant site which is paying food writers to put food news and blogs on their website.
I checked the backlink profile of the site and the various bloggers in question usually link from their blogs / company websites to the said restaurant to help promote any new blogs that appear on the restaurant site.
That got me wondering about whether this might cause problems with Google. I guess they've been putting about one blog live per month for 2 years, from 12/13 bloggers who have been linking to their website.
What would you advise?
-
Thanks EGOL, Brent and Irving. Some good advice there.
It's not really traditional Guest Blogging Irving in that content providers get fee instead of a link - and are pointing links in from their external sites, so a little loss of control there, though without any anchor text guidelines and so forth.
-
It's called guest blogging.A guest blogger provides you with good content and you in turn give them a link. A lot of SEO link builders started doing guest posting exclusively and it is starting to get overdone.
Whether or not it is relatively safe is dependent on a few things, such as the type of site that you are linking to (and who they are linking to), type of linking (rteprative anchor text, img signature), number of different sites you are linking to and their niche (hopefully the same), number of links (recommend only one per blog post) and quality and length of content.
Everything comes with risk when link building, but if you are the one with the blog if you get penalized (all bets are off) and you have the power to instantly remove all of the links and you at least have a ton of content to show for it at the end of the day.
pretty good article here: http://www.seomoz.org/blog/guest-blogging-enough-is-enough
-
Agreed. I've run into a small group of bloggers who are all members of a community.. writers associations, blogger groups, pr groups, etc. Even when they have similiar link profiles to their actual domains, you don't really see problems unless it's aggressive interlinking between the sites. Very aggressive, with only one purpose in mind.
-
I guess they've been putting about one blog live per month for 2 years, from 12/13 bloggers who have been linking to their website.
I don't have a site that is working with this model but as long as the content was really really high I don't think that it would be a problem. It's not that many articles or that many linking domains. If the authors are simply linking with "hey, I wrote this" instead of heavy keyword anchors... I think that it is OK.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are We Doing Link Building Right? Do Certain Links Actually Matter?
I've been thinking about this as I go through my daily link building activities for clients. Do we really know as much as we hope/think we do about how Google values inbound links, which links actually matter, and how much these link signals play into rankings? For example, does Google REALLY value the fact that a business is paying to sponsor a local sports team, or to join a local chamber? For local businesses, link building is rather difficult because they don't necessarily have the resources or ability to implement ongoing Content Marketing initiatives to earn links naturally. How can we be sure that the things we recommend actually make a difference? I had my family real estate business featured in almost a dozen articles as expert sources, with links from authoritative sites like Realtor.com and others. Does Google distinguish between a profile link on a site like Realtor.com vs. being featured as an expert source on home page news? Just second guessing a lot of this today. Anyone can to share thoughts and insights?
Intermediate & Advanced SEO | | RickyShockley0 -
What's the best redirect to use for a newer version of a blog post?
For example: suppose you have a post "The Best Games to Play for YouTube Gamers in 2016" and you want to make this a yearly series. Should you 301 the 2016 version to the new 2017 one? Should you use the canonical attribute? If 2016 isn't in the URL, should you make the 2017 one the new URL?
Intermediate & Advanced SEO | | Edward_Sturm0 -
NGinx rule for redirecting trailing '/'
We have successfully implemented run-of-the-mill 301s from old URLs to new (there were about 3,000 products). As normal. Like we do on every other site etc. However, recently search console has started to report a number of 404s with the page names with a trailing forward slash at the end of the .html suffix. So, /old-url.html is redirecting (301) to /new-url.html However, now for some reason /old-url.html/ has 'popped up' in the Search Console crawl report as a 404. Is there a 'blobal' rule you can write in nGinx to say redirect *.html/ to */html (without the forward slash) rather than manually doing them all?
Intermediate & Advanced SEO | | AbsoluteDesign0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Is ok to add 'no follow' to every outbound link?
How do you handle outbound links from your site?.. do you no follow them all to be on the safe side?
Intermediate & Advanced SEO | | nick-name1230 -
E-commerce Adding New Content - Blog vs New Page
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings. My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages? Thanks! SAM
Intermediate & Advanced SEO | | SammyT0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0