Loads of quality content but not getting links!! What should I do?
-
Hi I have been working hard and creating valuable content for 2 years now, we create a weekly news letter with around 10 articles and all our customers love it. But still we are unable to get links to our sites.
There are no active bloggers or sites for our industry and content is highly technical and scientific.
My competitors have thin content with bad links and they still rank better than us............. Please help me by answering the questions below -
Should we start submissions to directories?
If yes which directories should we submit to?
What else can we do to build links?
-
Thank you Donna!
-
Hi Rajaindiain,
Here are some excellent resources I think will help answer your questions.
- http://searchenginewatch.com/article/2049167/Content-Syndication-How-to-Get-Started
- moz.com/blog/cross-domain-canonical-the-new-301-whiteboard-friday
- http://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-your-online-presence/
Good luck!
-
How should i find these directories?
We are creating posts, autoresponder series, ebooks, videos, webinars, podcasts, quiz, glossaries...... and shareing them on social media, most of our social traffic comes from linkedin
I did create on infographic but no links from that also!
-
All good points,
I am not using canonical taging syndication and hashtags, don't know how to do that, please do elaborate.
-
HI, I also think about this frequently, but the content has helped me get 10,000 blog subscribers and lots of appreciation from existing clients in the real world. Maybe i am not reaching any one with their own blogs and websites that can be easily updated.
-
(1) Profile your intended audience to make sure you're addressing their information want and needs and sharing it in the right places.
(2) Consider just asking them - set up a survey.
(3) Include calls to action that specifically ask visitors to bookmark, link to and share your content.
(4) Consider syndication with canonical tagging - if nothing else, it has the potential to drive more traffic and time on site which can help your rankings.
(5) Are you using the right medium? Perhaps your (profiled) audience prefers short how-to videos or screen-casts? (Think of Whiteboard Friday.)
(6) Are you using hashtags and reaching out to the few bloggers that do exist and publish in your industry?
-
I would question if my content is of high enough quality or of the right type to trigger sharing.
-
The struggle is real!! We have clients and internal projects that get outranked by competitors with the same, thin content and unnatural link profiles. Hopefully Google will get this nonsense addressed. But we can't hold our breath waiting around for that to happen...
-
I would certainly recommend submitting to relevant directories.
-
You can run an OSE link profile report on competitor sites to find relevant directory/link opportunities.
Question:
The content you are creating now, are you sharing it on your social platforms in relevant groups/communities?
Also, are you creating any infographic content? We've found this to be a very effective approach to build links from relevant sources.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Subdomain links vs root domain links? Are the less valuable?
I am determining the value of links we get. Is a link on a subdomain less valuable vs one on the root domain? How less valuable would you consider a subdomain link? For example blog.site.com vs site.com/blog What other metrics would you take into consideration for the value of a subdomain link?
Link Building | | calf0 -
How do I search for a link within a competitors website that is linking my website?
Hello, I have just been checking my link profile and according to webmaster tools a competitor is linking to my website. Is there anyway of finding this link besides looking at every page within their website? Many thanks
Link Building | | mblsolutions0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
Should you guest post on a site with no quality links?
Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?
Link Building | | ProjectLabs1 -
Paying someone to get me links-bad idea?
By this i dont mean paying for links as such...I mean the people that advertise on websites like Fiverr saying they will get you links to your site from edu/gov domains...or angela/paul style links etc. I'm doing all the proper link building stuff like blogging/guest blogs/articles etc etc but am up against competitiors with thousands of links...Is this a way to 'catch up' or should it be avoided. I'm new to all of this so be gentle lol...grateful for any replies
Link Building | | bridaldesigns0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0 -
Content for links - diminishing value?
I'm offering content in return for contextual links to a number of website owners in my niche, and the up-take seems to be there. My concern is that the written piece generally won't be linked to from the homepage (i.e. blog post, featured article, etc), and so over time there's the risk that it will be lost deeper and deeper in the site's hierarchy. Is this a big issue given (I'm assuming) my content's value will diminish over time, etc. Most of the webmasters, are however happy for me to supply content sporadically. Ot is it still definitely worth progressing? Thanks.
Link Building | | newstd1000