Loads of quality content but not getting links!! What should I do?
-
Hi I have been working hard and creating valuable content for 2 years now, we create a weekly news letter with around 10 articles and all our customers love it. But still we are unable to get links to our sites.
There are no active bloggers or sites for our industry and content is highly technical and scientific.
My competitors have thin content with bad links and they still rank better than us............. Please help me by answering the questions below -
Should we start submissions to directories?
If yes which directories should we submit to?
What else can we do to build links?
-
Thank you Donna!
-
Hi Rajaindiain,
Here are some excellent resources I think will help answer your questions.
- http://searchenginewatch.com/article/2049167/Content-Syndication-How-to-Get-Started
- moz.com/blog/cross-domain-canonical-the-new-301-whiteboard-friday
- http://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-your-online-presence/
Good luck!
-
How should i find these directories?
We are creating posts, autoresponder series, ebooks, videos, webinars, podcasts, quiz, glossaries...... and shareing them on social media, most of our social traffic comes from linkedin
I did create on infographic but no links from that also!
-
All good points,
I am not using canonical taging syndication and hashtags, don't know how to do that, please do elaborate.
-
HI, I also think about this frequently, but the content has helped me get 10,000 blog subscribers and lots of appreciation from existing clients in the real world. Maybe i am not reaching any one with their own blogs and websites that can be easily updated.
-
(1) Profile your intended audience to make sure you're addressing their information want and needs and sharing it in the right places.
(2) Consider just asking them - set up a survey.
(3) Include calls to action that specifically ask visitors to bookmark, link to and share your content.
(4) Consider syndication with canonical tagging - if nothing else, it has the potential to drive more traffic and time on site which can help your rankings.
(5) Are you using the right medium? Perhaps your (profiled) audience prefers short how-to videos or screen-casts? (Think of Whiteboard Friday.)
(6) Are you using hashtags and reaching out to the few bloggers that do exist and publish in your industry?
-
I would question if my content is of high enough quality or of the right type to trigger sharing.
-
The struggle is real!! We have clients and internal projects that get outranked by competitors with the same, thin content and unnatural link profiles. Hopefully Google will get this nonsense addressed. But we can't hold our breath waiting around for that to happen...
-
I would certainly recommend submitting to relevant directories.
-
You can run an OSE link profile report on competitor sites to find relevant directory/link opportunities.
Question:
The content you are creating now, are you sharing it on your social platforms in relevant groups/communities?
Also, are you creating any infographic content? We've found this to be a very effective approach to build links from relevant sources.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are bit.ly and ow.ly links showing up as Inbound Links?
Hello! I noticed this question was asked a while back (around 2013 i think), but I still don't quite understand why I'm seeing these shortened URLs come up as Inbound Links? Can someone please explain? Thanks,
Link Building | | txwildcard
Carlos0 -
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
A website with a spam score of 5 is back linking to me. How important is to get that link removed?
There is a website that OSE has identified with a spam score of 5, it back links to me with a very specific key word. How important is it to have them remove those links?
Link Building | | absoauto0 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
Bad links or poor content?
Hi all I have a meeting with our seo company tomorrow.... Our sites have dropped considerably for our main keywords. My opinion is that the links that have been built for us have focused on too few anchor text and many "money making" keywords. Also to deep pages rather than the home page. They are saying it's poor content (I guess they would). We copyscape check all content before putting live. Has anyone any evidence I could present to them to back up my argument?
Link Building | | jj34340 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Ideas for structuring contest to get links?
Hi Mozzers, So I'm getting all set to run a contest. The prizes are great and I've developed a good way to promote it via paid and natural venues. I'm just not sure how to structure the actual contest so the end result is more links than mentions. One idea I had was to make this a story telling contest where the contestant blogs about a good/bad experience within the niche industry and adds a link back to us to enter. Does this seem like to much effort for the user? Prices are worth about $250 each, and I plan to have 3 winners. Any ideas on how to better gear this towards link building is appreciated. Thanks!
Link Building | | ErikDster0 -
Facebook Mentions...are they worth the effort to get as back links?
I'm currently focusing on link building for one of the websites I work on. In reviewing past customers, I see quite a few that do not have a blog, but do have social media pages like Facebook, for their business. I'm wondering if it's worth the effort to get them to "mention" the website with a link and brief comment from their Facebook page. Thanks for any/all input.
Link Building | | Technical_Contact0