Is there Schema Markup for "brand name"?
-
Hi Mozzers,
I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire".
I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here.
The site continuously rises in the ranks until it hits top of page 2 and then starts falling again.
When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd!
My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now...
Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
-
Thanks Lesley, I'm not sure that this is what I was looking for though. It looks more like a way to markup what brand particular products are, rather than an organisational brand?
-
Thanks, I was using this for the address locality, i never realised there was a "name" property under "organisation" duh! Anyway I've added this in...fingers crossed!
-
Yes, there is a schema for brand. It does need to be inside a product though from my understanding. You can find out more information about how to use it here, https://support.google.com/webmasters/answer/146750?hl=en Also note you can nest organizational info into the brand name as well, so not only can you have brand you can information about the brand.
-
Possibly not solely for Brand but there is one for organisation which could be interpretted as brand in some instances. Maybe have a look into utilising it. Organisation Schema
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Measure Impact and Potential Strategies for Competitors with Similar Brand Name in the Same Industry
Hello Everyone, So we have a site (brand1.com) but one of our competitors has a very similar brand name and domain (brand2.org). They’re similar enough that could be confused by users and search engines and target the same topics. When you do a manual brand search they would come up and both have about the same Domain Authority. Assuming we can’t have them take their site down do any of you have any thoughts on how we could potentially measure potential impact they might be having or ideas on how best to approach this? Our thought was to track what they are and are not doing so we could do it at a higher level or fill in what’s missing. We would also emphasize differences with an emphasis on local optimization (they’re in a different area). We would love to be able to have some concrete data on whether they’re having an impact so thought we would find out if any of you have any experience or insight? Any help would be very much appreciated. Please let us know if there’s any further details we could provide that might help. Looking forward to hearing from all of you! Thanks in advance. Best,
Branding | | Ben-R0 -
Passing "link juice" from old domain to new domain
I am purchasing several websites from the company I work for and starting my own company. 1.The websites have not been updated in several years
Branding | | RoxBrock
2. The websites have poor SEO rankings
3. Though bad inbound links have been removed, there may still be some added by a black-hat SEO company I would like to start a new website and move all the content to that site. My questions are: 1. Will it hurt my new website rankings if I redirect the old site content to my new site and delete the old sites--due to possible bad inbound links, losing rank due to redirects (I have lost rank from redirecting in the past)? 2. If related, isn't it better to put all the content on one website? Thank you.0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
Last month I have posted a question about choosing the right domain name for a website which is currently popular in india, which also needs to be popular in USA. Here's the link to that question (http://moz.com/community/q/is-it-ok-to-choose-a-domain-name-with-brand-name-followed-by-keyword) As you can see the question got 3 helpful responses from experts. But if you scroll down and see.. there is a 4th response which I myself posted throwing some extra doubts, (This was left unanswered.) Could someone please check that thread and clarify my doubt ( the 4 response)
Branding | | PaulineRose0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
How can I increase my brand signal for a common phrase?
We are having trouble with SEO branding. When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck. Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text? website is designquotes.com.au
Branding | | designquotes0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0