Suggestions to Improve Worst Conversion Form Ever Designed?
-
My commercial real estate web site has about the worst conversion form ever designed (http://www.nyc-officespace-leader.com/visitor-details). The form appears whenever a visitor does a property search. If they do not release their phone number and email address they don't get results. The form only gets completed 25% of the time and often the contact details are wrong. The visitors either exit the site at that page or go to the listing or neighborhood pages to view listings without doing a filtered search.
In an attempt to increase conversions we are softening the form and not making completion mandatory. After entering an inquiry the visitor will be shown three property listings before the form pops up, The idea being that once they have seen product they will be more inclined to release contact info. Also, the form will appear once they have viewed three listings anywhere on the site, not just for search results. Unlike the existing conversion form (http://www.nyc-officespace-leader.com/visitor-details) we are trying to keep the text very concise. The new form will be Java script rather than a URL.
Can anyone offer some ideas on how to make the text of these new forms more enticing? The forms are listed below. We will probably show the first one after the visitor views 3 listings and the variation of it after the visitor views another 3 listings.
** FORM #1**
Quit wasting time searching for listings. (watch icon)
Call me to discuss available space. Yes No
--------------------------------------------------------------------------------------------------------- FORM #2
Don’t search for listings, we will do it for you. We have off market listings that no one knows about.
Contact us now about off market listings. Yes No
-----------------------------------------------------------------------------------------------------------
Thanks, Alan
-
I think those look good and you should give them a shot. You can always do some fine-tuning to them over then next month or two.
Happy to help and good luck! I look forward to see how this helps your conversion rate.
-
Hi Frank:
Thanks so much for your help!!! There is nothing tougher than writing copy that converts.
Based on your suggestions I have adjusted both forms, trying to keep them as brief as possible. Do you think this is an improvement?
-------------------------------------------------------------------------------- FORM #1
Don’t waste your time searching listings. (watch icon)
Receive a hand curated list of properties prepared by one of our experts.
Yes No
--------------------------------------------------------------------------------
FORM #2
Did you know we can provide you with access to off-market listings?
Learn about these exceptional, hidden gems before they are gone!
Tell me now about off market listings. Yes No
-
Form #1: I would adapt the copy so that it sounds like you are providing more value to the user.
Ex: We can help save you time! Call me direct to start your search and discuss available listings.
Form #2: Similar to the first and you are half-way there. Sell the part about your access to off-market listing first. Users always want to think they are getting a really good deal, or getting access to premium content that their friends or competition aren't. You also want to try and add some immediacy to the form, make the user feel like they must act now or they may miss out on a great deal.
Ex: Did you know we access to off-market listings that only we know about? Contact us to learn more about these listings before they are gone!
You may need to play with the copy some to better fit your clientele, but you should be able to get a good idea from the examples given.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Connect login preventing traffic source conversion data. Any solutions?
We're buying traffic to the website via Adwords, and when they hit the website and go to sign up for an application (enter into our conversion funnel), the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins, in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals. Has anyone come across this problem? Any suggestions of how to fix this?
Conversion Rate Optimization | | Startupfactory0 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Clicks versus Conversions
Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?
Conversion Rate Optimization | | casper4340 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
How can I pass the Search Term into a lead form?
We receive lead forms from interested visitors that include their name, email, grade level, and academic goals, and we would like to also know which specific phrase they used when searching for us. I need to find a way to grab the referring keywords and pass them as a hidden form field. Can this be done, and are there scripts available that can do this?
Conversion Rate Optimization | | brycebertola0 -
Landing Page Conversion
Hi, I'm having a few issues with my landing page conversion. I have followed several guides found on this site (especially the unbounce.com ones) but what'ever I try my landing page CRO doesn't seem to increase. the landing page in question is http://www.drivingtestnow.co.uk/find-driving-test-cancellations. I'm getting traffic to my landing page solely through PPC traffic from Google. My stats are rough as follows: Arrive at landing page - 100% (obviously)
Conversion Rate Optimization | | perfectweb
Click through to buy now page - 15-20%
Actually complete the buy now process - 1% Conversion from organic traffic landing directly on the homepage at http://www.drivingtestnow.co.uk is having a conversion rate of about 5%. It seems odd to me that my highly targeted ad campaign and landing page are convertign so badly compared to the less atrgeted organic search traffic and homepage. Have you got any ideas why this might be occurring and also any tips on how I can improve the conversion rate for my product? Gary...0