Brand Name Pulling Into Search Results Incorrectly
-
Hi Moz Community!
I have a client, Acme Stove Co., whose branded search results are pulling in the wrong name. A Google search for "Acme Stove Co" returns pages with the title "Acme Stove & Video." Really not sure where this "& Video" part is pulling from - there is no mention of videos on the pages that are ranking with these terms, and Google is definitely using a title tag other than the one that we have worked to optimize. It appears to be happening on the homepage and our store location pages. Screen shot of search results is attached.
The company definitely does not offer any sort of video services whatsoever, so we're really stumped as to where this may be coming from.
Any insight would be greatly appreciated!!
-
My gut feeling is that Google is doing the same thing to the BBB entry (re-writing, that is) and not that BBB is the cause, but it's a little hard to separate.
-
Thank you, everyone, SO much for your responses! We did see that BBB listing and were able to contact them and have the name of the business changed to the correct one. We will definitely try the Meta NOODP tag and re-work the homepage title tag and meta description and see if that helps. The weirdest part is that this just started happening recently - our search results didn't used to look like that.
We'll keep working on it. Thank you again, everybody!
-
I saw the BBB and noticed it does mention it but couldn't figure if it was any real cause -
-
It's definitely odd. I am seeing some evidence of bad data in DMOZ:
http://www.dmoz.org/search?q=acme+stove
...so I'd definitely try Meta NOODP (). Sometimes, it can shake that stuff loose.
What's weird, though, is that Google is crossing that same bad title into your listing on other sites. For example running an exact match search for ("acme stove & video") and Google is putting that title on the BBB listings, even though it doesn't appear on those pages either. It is possibly that it's bleeding over from a bad local listing or something in the Knowledge Base, but that won't usually impact title tag rewrites.
Your home-page title tag is a bit keyword-heavy, which doesn't help. It's basically:
"Product Location | Product & Product Location"
...and doesn't even mention your brand. Unfortunately, that reads a little spammy, and that makes Google more inclined to do a rewrite. I'd personally tone it down a bit and get the brand in there.
-
Don't know if this helps or not. Acme Video Fireplaces & Stove is/was a real place and was located in Harrisburg, VA.
Sometimes Google will rewrite or add the brand to your url and in this case, it changed your title tag w/this brand. How to fix it? I'm guessing you will need to increase your use of brand signals until Google catches on.
-
Very Strange indeed META NOODP tag? It can help if Google decided it likes DMOZ more though you don't seem to have a link but its handy. You can also implement some Rich snippets - https://support.google.com/webmasters/answer/99170?hl=en to help Google know e.g the name of your site etc.
Hope that helps sorry i couldn't get to the bottom though another clever person here might be able to.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is surfacing non-urgent care facilities for urgent care searches on Google Maps. How can I fix this?
I work for a large healthcare system in Utah. Google Maps is showing one of our non-urgent care clinics on searches for our branded urgent care locations ("InstaCare" is the branded term). From what I can tell, the only reason this is happening is because of a global footer on the clinic's website that links back to the urgent hub (see Imgur link for what I mean). Here's the clinic's site: https://intermountainhealthcare.org/locations/south-sandy-clinic/ Is there any way to get Google to stop doing this? Short of deleting the link in the global footer, of course. That's a no go. Thanks in advance! 5S4Jalw.png?1
Local Listings | | Marty_at_IHC0 -
Is having two websites with the same NAP equal to the local search visibility issues?
My company works in two directions: printing and website design / development. I have one website for both printing and website development but it doesn’t have “printing” in domain name (velvdesign.com) I would like to rank higher for printing related keywords. Do you think I should have two separate websites, one for printing (velvprinting.com), another for website design /development (velvdesign.com)? If yes, am I going to get into NAP’s issue because my company has only one location? I can get the second phone number to improve local search visibility. Thank you very much in advance for your time!
Local Listings | | VELV0 -
When I search my business, how can I make all my locations to a multi-location business appear in the map pack?
I have a question about local SEO. I do the marketing for a multi-location medical facility. When I search the facility on Google, the website appears on the left and the Google My Business information for the nearest facility to me appears on the right. However, I would like to see a map-pack of all facilities appear under the website information as well. How can I make all locations appear in the map-pack form below my basic website information?
Local Listings | | FlynnZaiger0 -
Local Search Verified Location Ideas
Hi, I have a client who has offices that are physically located in one town, but offers its services to a much wider area, like a hundred mile radius. You can see where this is going. In local organic search, they need to establish a verified business location in other towns. My understanding is that virtual offices, even though you can receive mail there and can have offices there, are not an acceptable solution to this problem. Maybe I'm wrong about that though. Any ideas, short of opening up permanent full-time offices in other cities for getting around this? With all due respect, if your answer is only an opinion on the importance of playing by the rules and background on the rationale behind Google's Guidelines, etc, please don't bother posting. I'm looking for actual possible alternatives. Thanks!
Local Listings | | 945010 -
How to create a filter view to view local search traffic in google analytics ?
Id like to be able to drill down into the local search traffic for a site in google analytics, i know i can get some analytics data via google's local places dashboard, but id like to see a more detailed chart in google analytics. I read this article and installed this filtered view dashboard from Local U, but it seems its stopped working since it was originally published back in July 13. Is there a more up to date method for capturing this data ?
Local Listings | | jpeg800 -
Do you need contact details (NAP) on every page of your website for local search ranking ?
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also. Is having your contact details on every page a ranking factor for local search ?
Local Listings | | mike8780 -
Adding Plaza name to G+?
I've recently been noticing local businesses adding the name of their plaza to their listing. Does this reflect on consistency of NAP across the web if only the G+ Listing has that extra landmark? And how would this effect the local map rankings? Any answers would help. xQbevNXSClU
Local Listings | | Rank-and-Grow0 -
Question about onsite NAP as it relates to Local Search
Hi Gang, State requirements mandate that our law practice (Keller & Keller) properly display their distinct business entities on all advertising materials, including our website. Specifically, our offices are set up in a way that makes Indiana's law office an LLP, New Mexico's an LLC, and Michigan's a PLLC. All 3 offices/states are represented on a single domain, but I want to be careful about mixing the different registration titles (LLP, LLC, PLLC) throughout our site when we commonly refer to ourselves simply as Keller & Keller throughout the main pages and in our content. I worry it may negatively affect our local listings? (One idea is to place a simple 'disclaimer' in the footer throughout our site that identifies the business entities, however, I'm still concerned this too might affect/confuse our local listings?) All thoughts, advice, and theories are welcome! Thanks, everyone! (And to my fellow Yanks, enjoy a safe Memorial Day weekend!) W-
Local Listings | | Wayne760