Brand Name Pulling Into Search Results Incorrectly
-
Hi Moz Community!
I have a client, Acme Stove Co., whose branded search results are pulling in the wrong name. A Google search for "Acme Stove Co" returns pages with the title "Acme Stove & Video." Really not sure where this "& Video" part is pulling from - there is no mention of videos on the pages that are ranking with these terms, and Google is definitely using a title tag other than the one that we have worked to optimize. It appears to be happening on the homepage and our store location pages. Screen shot of search results is attached.
The company definitely does not offer any sort of video services whatsoever, so we're really stumped as to where this may be coming from.
Any insight would be greatly appreciated!!
-
My gut feeling is that Google is doing the same thing to the BBB entry (re-writing, that is) and not that BBB is the cause, but it's a little hard to separate.
-
Thank you, everyone, SO much for your responses! We did see that BBB listing and were able to contact them and have the name of the business changed to the correct one. We will definitely try the Meta NOODP tag and re-work the homepage title tag and meta description and see if that helps. The weirdest part is that this just started happening recently - our search results didn't used to look like that.
We'll keep working on it. Thank you again, everybody!
-
I saw the BBB and noticed it does mention it but couldn't figure if it was any real cause -
-
It's definitely odd. I am seeing some evidence of bad data in DMOZ:
http://www.dmoz.org/search?q=acme+stove
...so I'd definitely try Meta NOODP (). Sometimes, it can shake that stuff loose.
What's weird, though, is that Google is crossing that same bad title into your listing on other sites. For example running an exact match search for ("acme stove & video") and Google is putting that title on the BBB listings, even though it doesn't appear on those pages either. It is possibly that it's bleeding over from a bad local listing or something in the Knowledge Base, but that won't usually impact title tag rewrites.
Your home-page title tag is a bit keyword-heavy, which doesn't help. It's basically:
"Product Location | Product & Product Location"
...and doesn't even mention your brand. Unfortunately, that reads a little spammy, and that makes Google more inclined to do a rewrite. I'd personally tone it down a bit and get the brand in there.
-
Don't know if this helps or not. Acme Video Fireplaces & Stove is/was a real place and was located in Harrisburg, VA.
Sometimes Google will rewrite or add the brand to your url and in this case, it changed your title tag w/this brand. How to fix it? I'm guessing you will need to increase your use of brand signals until Google catches on.
-
Very Strange indeed META NOODP tag? It can help if Google decided it likes DMOZ more though you don't seem to have a link but its handy. You can also implement some Rich snippets - https://support.google.com/webmasters/answer/99170?hl=en to help Google know e.g the name of your site etc.
Hope that helps sorry i couldn't get to the bottom though another clever person here might be able to.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business - Service Area - Use Zip Codes or City Names?
Google allows you to choose up to 20 locations as service areas, and you can choose based on cities, counties, or zip codes. I'm trying to determine if zip codes, cities, or counties are better to select for our GMB profiles. We are located in the US. I am thinking it's best to use all 20 areas allowed on a profile as long as they are relevant, generally giving Google all the info they will let you provide is best. I also am leaning toward using zip codes because it also includes the city when you choose by zip code. For example: Entered the zip code 21009 and the service area selection provided was: Abingdon, MD 21009, USA Entering the city/state returns a selection of Abingdon, MD, USA I also think it may have to do with how people search and find your business as well? Does anyone have experience with this? Best practices? My google searching has not turned up any reliable info.
Local Listings | | WadeBayMgmt0 -
Did anybody else notice a big change in local/map results in late Jan early Feb
Hi, We work on quite a few local campaigns for clients and saw a fair bit of movement in the UK in late January/early February. Did anybody else notice this? Some of ours have improved, some have lost out, but the results generally seem to have shifted against usual guidelines for listing optimisation (reviews, local phone numbers, consistency with website etc.). Any thoughts? Thanks
Local Listings | | jasarrow0 -
Business Name Change and Local Listings
Hi, I'm working with a local bakery. We're going to change the name, rebuilt the site and branding, change to a new domain. My question is: Is it better to do all the local listings now, then go and update the name and website when we launch, or is it better to wait until the new site launches? Also, we're merging the catering brand into the new brand, what should I do with the old profiles from the catering business? There are 7 good reviews on various platforms (Facebook, Yelp, Google) Thanks!
Local Listings | | MichaelGregory0 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
My Google business show up on map but does not show up on list and local search on Google.com
Hello all, how are you doing ? When I merged two pages = one page " Sassy Nails" It was lost all ranking and traffic on my google plus My Google business show up on map but does not show up on list and local search on Google.com main keyword: nail salon in Sevierville tn nail salon in Sevierville Tn pedicure in Sevierville Tn nail salon in pigeo forge Tn my website : www.sassy-nails.com http://plus.google.com/+Sassy-nails please help me that search?num=100&safe=active&site=&source=hp&q=nail+salon+in+sevierville+tn&oq=nail+salon+in+sevierville+tn&gs_l=hp.3..0j0i22i30l8j38.1387.8317.0.8645.37.30.4.3.3.0.283.3120.4j18j2.24.0.msedr...0...1c.1.61.hp..8.29.2798.0.V2EADE1ATMU
Local Listings | | sassynailservice0 -
Different Search Results Depending On Location
Hello all, I was talking to a client earlier this week and they were telling me that they were not ranking fora desired keyword term. When I, however, ran a Google search for the keyword term in question, the client's website was showing a ranking on my end. We are both located in California. I'm in Southern California and they're in Northern California, but I don't think that should make a significant difference should it? Anyway, I've never run into such a quandary before and am curious to know if any of you out there can help me better understand why we're receiving different search results. Any and all insights are welcomed and appreciated.
Local Listings | | maxcarnage0 -
Why there is sometimes A-1 in Local result title?
Here is an exemple: https://plus.google.com/local/Montréal, QC/s/a-1?hl=fr Is this a legacy from Yellow Pages? A way to be first in the paper edition or it's something else?
Local Listings | | TVFreak0 -
How do I get impressions with specific search queries on Google places?
My local Google+ page: https://plus.google.com/104228491449315888832/about?hl=en
Local Listings | | CommercePundit
Business name: Lily Ann Cabinets
Business location: 1630 Coining Drive, Toledo, Ohio, USA
Business telephone: (800) 551-1438
Business category: Cabinet Store
Website: http://www.lilyanncabinets.com I have claimed one business on Google places associated to Kitchen Cabinets. According to my opinion, We're no.1 kitchen cabinet seller in Toledo, Ohio location. And, I am quite excited to gather impressions with Kitchen Cabinets keywords when people search from Toledo, Ohio location. I have checked Google search result for Kitchen Cabinets keywords from Toledo, Ohio location. And, I am not able to see my website name in Google places search listing. You can find out attachment to know more about it. Can anyone guide me to get impressions with Kitchen Cabinets search query with Toledo, Ohio location? Kitchen-Cabinets-Google-Search.png?part=2&view=1&vt=ANaJVrFeEcjJlJHKq5yo0kuWtQJabJJDCi7YqGRINUizw8vf78eRwdqcP8byqWpWC02n28jEsXu7qU2SebzymrZ-NJB5Kam_qtZcC75iQIj_G6zr-Mzejyw0