New e-commerce launched, drop in traffic
-
One of our clients launched a new e-commerce site and there was a significant (60%) drop in traffic in Google Analytics following the launch. We are about 10 days into the new site, and our suspicion is that the move has caused a decrease in their site authority which has lowered their search position.
The old site had the store at sitename.com/store. The new site has a Shopify store at shop.sitename.com. There were very few external followed links to the store pages, so we thought that there would be little effect for overall site traffic by moving the store to a subdomain.
Any recommendations for next steps on diagnosing the problem and working towards a solution?
-
Hey,
It's easy peasy. Here is what u need to do:
1. confirm your site sitename.com/ with google webmaster tools.
2. check the craxl errors section after 3-5 days. you will find lots of 404 errors under the /store/ directory.
3. Make the right fixes to those 404 errors (most will have to be redirected 301 to the new location urls under the new subdomain shop.sitename.com ).
Let me know if you need more help here !
-
My first thought is that redirects were not done properly. Check the wayback machine or Google Cache and check some of the old links and see if they redirect. Also if there were any previous versions of the website (before the most recent,) then make sure those are redirected as well.
-
Hey Design Hammer!
IMO, this new site structure is the cause of what you are experiencing for SURE! Any way of reaching out to the sites that are linking to the old URL and have them update those links to the newly structured URL? This will help with the DA/PA drop and possibly help with the rankings.
Using OSE, I would run the site and go to the "Linking Domains" tab and start creating a list of the sites that are linking to the old url structure. Then reach out to them and ask if they will update. This would be my initial plan of action.
Hope this helps and BEST of luck on the recovery!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to protect the site from fake traffic
How to protect the site from fake traffic On Google Analytic there are no visits, but on the front of the site there are 6000 jetpack wordpress statistique https://arabtechnologie.com/
Reporting & Analytics | | BELGHOUL0 -
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Drop in google.com / referral trafic
Hi, On one of our sites (after the release of a new version, including redirections), we've seen a drop in referral trafic from google.fr (france). I know that this trafic usually comes from Google Images but it doesnt seem to be the case this time. The referal path is "/" and not "imgres" as it usually is when it comes from google images. The search trafic hasnt dropped tough... The site is a job listing site. We also saw a drop from indeed.com, I guess their crawler got lost in our new site... Any idea on the possible google site it could come from? Thank you,
Reporting & Analytics | | AdrienLargus0 -
Bot Traffic Higher Than Unfiltered?
We filtered bot traffic from one of our Google Analytics accounts and traffic is higher than with the unfiltered view. Does anyone have an idea what might be causing this?
Reporting & Analytics | | Leithmarketing0 -
Gets traffic on both domain.dk and domain.dk/default.asp
Hi. Im runnning a couple of sites. And in my analytics/webmastertool I get both traffic on domain.dk and domain.dk/default.asp which are both essentially the same page. I'm pretty sure it would be better, if I somehow could make the default.asp "redirect" to "/". I dont wanna loose the linkjuice thou. Any smart suggestions for an easy fix? /Kasper
Reporting & Analytics | | KasperGJ0 -
E-commerce data import Google Analytics
Hi there, Since a few weeks we have started a cooperation with a big online wholesale company which now sells our products. I want to import simple E-commerce data: amount of transactions and revenue. More detailed data such as amount of products, name of products, etc. is not necessary in the first place. Now I discovered the 'data import' functionality in Google Analytics but I can't find any suitable option for E-commerce data import. The data from the wholesale company is gathered in a nice export in a separate system, so there should be a way ti import this data into Analytics. Could anybody help me with this? Any advice is welcome! Thanks in advance.
Reporting & Analytics | | MarcelMoz
Marcel0 -
Google traffic plummeted on Sunday - what can I do?
On Sunday, my google traffic plummeted. I was getting 320 hits a day from Google on my best days - my site is just about to turn 3 months old so I was thrilled with that. On Sunday it was 110 and I think it is getting worse. Edit: Yep, yesterday was 65. Google Webmasters shows the drop today. One day, my impressions were 5,500 and the next just 1,000. Yikes. My traffic is so depressing now after so much hard work. Is this Google Panda? What can I do? I have no idea why this happened. I am getting several quality backlinks a week, sometimes a day.
Reporting & Analytics | | 2bloggers0 -
Statistics, R, and You: Advice for a New Analyst?
Hey SEOMozers! Two prongs to this question; I'll keep it succinct. I've been working as an in-house SEO/SEM Analyst for about 5 months now. While I'm generally savvy at telling the story behind the traffic/conversion data, and making forensic recommendations (I worked in SEO prior to this while in college), ideally I'd like to see my reports read less like these piddly Excel charts and percent change statistics. Ideally they'd look more like Nate Silver's FiveThirtyEight blog for the New York Times, or OkCupid's periodic dispatches on OkTrends: visual, statistically-informed, and predictive, the kind of report that under other circumstances might plausibly generate backlinks. Data analysts swear by R for statistical modeling, but is it useful for our Google Analytics data sets, holes and uncertainty and all? Is the steep learning curve worth the effort? Tutorials I've seen online assume a proficiency in programming or statistics that's beyond me, or they're written to support a textbook exercise. Any recommendations for a book, online course, or general resource with more of a niche focus? And a general question about stats too, since it's related: what level would you prescribe if I really wanted to kick this up a notch? I studied a humanity in college and while it helps with the numerical storytelling, I wonder if the practical arcana of Bayesian Methods/abstract probability theorems have a place in Web Analytics. Do they? Are there options for us bushy-tailed young analysts to pick this up without resorting to B School? Thanks in advance!
Reporting & Analytics | | sweetfancymoses0