Question about optimising an inner pages apposed to the homepage
-
Hi Everyone,
I'm currently looking to optimise the inner page of a website opposed to the homepage itself. I was wondering if I should stick to some kind of link distribution?
For instance, say my website is about widgets and the url is http://www.widgets.com, I want to optimise for a much easier "blue widgets" term on an inner page with the url: http://www.widgets.com/blue-widgets.
Does google discriminate against a website with a higher number of links pointing to an inner page than the homepage? If so, what would you recommend a safe distribution between the two?
Your thoughts would be greatly appreciated,
Peter.
-
The concept of optimizing the internal page for Blue Widgets should be the same as your home page. It should contain relevant links and on page optimization focusing on your keyterm. In this case, blue widgets. You would want to make sure that you use this term in your meta title, description, in the URL and include relevant content as well. The links are only half of the equation. Having a ton of links and no relevant content will be what gets you in trouble with the engines. As long as you have a balance of links and on page content you should be ok.
-
It's very common for an internal page to be more popular than the homepage, and there is no known penalty or discrimination in such a case.
-
Hi Peter,
It's better to have separate pages for blue widgets, red widgets etc. As far as backlinks are concerned, ask yourself - if I click this link and land on a page that doesn't answer my question, would it be a good user experience? There is no need to maintain any sort of proportion/distribution of links between the Home page and inner pages. Often, you may not get a chance to link the inner page. In that case you may vary the anchor text.
-Shailendra
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimise for voice search ?
Hello, Let's imagine I do a search for barcelona in the keyword tool. One the the words that comes back with high relevance is barcelona city. I am writing a my content but as a human it sounds more natural to write the city of barcelona. My problem is the the city of barcelona is not given by the keyword explorer, what should I do stick with barcelona city use the city of barcelona even though it is not in the list of keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Crawl Test Question
Good Morning, I am just looking for a little bit of advice, I ran a crawl report on our website www.swiftcomm.co.uk. I have resolved most of the issues myself, however I have two questions;- Screenshot image http://imgur.com/VlFEiZ2 Highlighted blue, we have two homepages www.swiftcomm.co.uk and www.swiftcomm.co.uk/ both are set with a Rel-Canonical Target of www.swiftcomm.co.uk/. Will this cause me any SEO issues and or other potential issue? If this may cause an issue how would I go about resolving? Highlighted yellow, Our contact and referral-form are showing as duplicate title and meta description. Both of these pages have separate title and meta desc which it does seem to be detecting. If I search the page in google it returns the correct title and meta desc. The only common denominator behind these pages is that both have php pages behind them for the contact form. Do you think that the moz crawl may be detecting the php page over the html? Could this be cause any issues when search engines crawl the site? Kind Regards Jonathan Mack VlFEiZ2
Intermediate & Advanced SEO | | JMack9860 -
Page Authority
Hi We have a large number of pages, all sitting within various categories. I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try? We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?
Intermediate & Advanced SEO | | BeckyKey1 -
Question about using abbreviation
Hello, I have this abbreviation inside my domain name, ok? now for a page URL name, do you recommend me to use the actual word (which shortened form of it is inside domain name) in a page name? Or when have abbreviation in domain name, then using its actual word in a page name is not good? It's all about how much google recognize abbreviation as the actual word and gives the same value of word to it? do I risk not using the actual word? Hope made myself clear ) thanks.
Intermediate & Advanced SEO | | mdmoz0 -
Should i redirect this page?
Hi I have the following 2 pages: http://www.over50choices.co.uk/Funeral-Planning.aspx http://www.over50choices.co.uk/Funeral-Planning/Funeral-Plans.aspx My dilema is that google sees the words "funeral planning" & "funeral plans" as the same thing, which might explain why the "funeral plan" page is not ranked v well. My issue is that the "funeral planning" page is at category level and introduces the wider subject of funeral planning, which isnt just funeral plans, so if i 301 my "funeral plan" page i will have no where to talk about funeral plans. My question is, Is the "funeral plan" page not ranked v well because of this or do i just need better optimisation of the funeral plan page so google is clear which is the key focus for each page? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Optimising a page for multiple keywords
I remember reading a question a while back about seo for a page targetting multiple keywords but I'm blowed if I can find it now.... I have a page which is optimised for one phrase and want to add 5-6 phrases/keywords... obviously I can't stuff the all the keywords in the page title or the header 1 tag. So I have written the content to mention the other keywords trouble is not wanting to compromise the quality of the page so of the keywords/phrases I have only been able to use once in the content. I assumed as the phrases are all on the same topic/area that this should not really matter. Apart from link building with the correct anchor text is there anything else I should be doing? The other option is to create custom pages for the keyword but again I am not keen on this idea.... Any suggestions?
Intermediate & Advanced SEO | | JohnW-UK0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0