Can you market to someone 30 days AFTER they visit your site via PPC?
-
Hi all,
I'm looking to market to visitors 30 days AFTER they have been to a website.
Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume.
I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled.
Thanks for your help!
Cole
-
Alex, you sir are a man among boys.
Thanks!!
-
For best results Google recommends that all the rules should be the same except the membership duration. Then combine them, yes.
-
Would each of these lists have the same URL parameters?
Just different duration of days?
Then combine them?
-
Hi Cole, OK. The remarketing service can be used to show adverts to visitors at a set duration of days after they visited your website. Visitors can be in multiple lists. So you can target those who visited or converted with one list (say "Converted") that has a duration of 60 days then use another list "Sales Cycle" with a membership of 30 days. By excluding the "Sales Cycle" list from the "Converted" list you will arrive at a list of visitors who converted 30 or more days ago and are ready for being shown the offer/coupon.
-
Alex, I'm not fully following you as far as the execution.
I understand we're attempting to create a custom audience.
So let's say I have an audience for visitors of "this url" set at 60 days past.
How would I market to them 30 days after they visit the website? I don't think I followed.
Thanks.
-
Yes. Use remarketing with a custom audience by using a 90 day list, for example, and a 30 day list for your customers that have made a purchase and by excluding the 30 day list you will be targeting them at +30 days.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
How to improve good ppc campaign?
Hi guys, I'm managing PPC campaign for one of my client.
Paid Search Marketing | | EdmondHong87
Its locksmith campaign in the US, so you can imagine that the competition is very high. We are getting really good results. almost 50% conversion rate, all the keys are in average position of 1.5, the quality score is high (between 6-10),Search Lost IS, is really low. Everything split to group, zip code, cities, for mobile or desktop... basically everything is going really well. BUT as we always want to increased the results and like all if us we have the presser from the client to improve and get more results, i feel that im a bit stuck. What other stuff i can do to improve\extend the campaign ? Any tips are more then welcome!0 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Unexpected % of new visits from search traffic.
Hello Three days ago launched an AdWords campaign (text ad) designed to bring people to my site (www.quipeutlefaire.com). I've been tracking the visits using Google Analytics and I find that 67% of Paid Traffic visits are new visitors (see attached image). I find this very weird, I was expecting that people who come to my site through adwords to be completely new visitors (100% instead of 67%) . What's happening? are people using my ads as a sort of "bookmark" to come back to the site? Thank you for your help gsqMj.jpg
Paid Search Marketing | | QPLF0 -
Can anyone recommend a talented multilingual paid search agency or consultant?
We need a multilingual SEM agency for a campaign thats going to span multiple non english speaking markets at a decent monthly spend. Any recommendations?
Paid Search Marketing | | freepeople0 -
PPC - Is this Budget suitable for me?
Hello, I have a question about a PPC(adwords) budget. If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website? Keyword: TANGO Country: Br ( www.google.com.br ). I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me. Any suggestion will be very appreciated, thanks.
Paid Search Marketing | | augustos0