Can you market to someone 30 days AFTER they visit your site via PPC?
-
Hi all,
I'm looking to market to visitors 30 days AFTER they have been to a website.
Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume.
I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled.
Thanks for your help!
Cole
-
Alex, you sir are a man among boys.
Thanks!!
-
For best results Google recommends that all the rules should be the same except the membership duration. Then combine them, yes.
-
Would each of these lists have the same URL parameters?
Just different duration of days?
Then combine them?
-
Hi Cole, OK. The remarketing service can be used to show adverts to visitors at a set duration of days after they visited your website. Visitors can be in multiple lists. So you can target those who visited or converted with one list (say "Converted") that has a duration of 60 days then use another list "Sales Cycle" with a membership of 30 days. By excluding the "Sales Cycle" list from the "Converted" list you will arrive at a list of visitors who converted 30 or more days ago and are ready for being shown the offer/coupon.
-
Alex, I'm not fully following you as far as the execution.
I understand we're attempting to create a custom audience.
So let's say I have an audience for visitors of "this url" set at 60 days past.
How would I market to them 30 days after they visit the website? I don't think I followed.
Thanks.
-
Yes. Use remarketing with a custom audience by using a 90 day list, for example, and a 30 day list for your customers that have made a purchase and by excluding the 30 day list you will be targeting them at +30 days.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i learn how to read my champaign soi can improve visiblity?
I have a visibilty of 1.17% andanother raknking of #7 keyword how good are these marks?
Paid Search Marketing | | prostene13590 -
Cannot re-activate PPC after GWT violation has been removed.
Google adwords not allowing us to reactivate after GWT violation removed and site deemed clean by Google. Attempts at reaching them for guidance have been unsuccessful. Any suggestions? Thank you.
Paid Search Marketing | | ahw0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
PPC Keyword list
Hi Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this? Thanks in advance
Paid Search Marketing | | TheZenAgency0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Recommend a PPC book
Hello everyone, I recently read Danny Doves book, Search engine optimisation secrets, and loved it. I was wondering if anyone had read a similar book on the PPC side which they could recommend that touches on similar topics such as advanced techniques but also the practical side such as billing and dealing with customers etc...
Paid Search Marketing | | RikkiD220