Schema description wordcount guidelines ?
-
Hi
is there a wordcount guideline for the description field in Ravens schema creator ?
according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!
I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?
I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?
cheers
dan
-
Good info thanks
-
Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.
-
Good advice
have you any experience of using data highlighter in gwt at all ? any good ?
all best
dan
-
You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.
-
Thanks for that good resource Martijn !
Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange
All Best
Dan
-
Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.
-
Thanks for commenting Martijn !
O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?
Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?
All Best
Dan
-
Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are descriptive titles better?
I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam
On-Page Optimization | | sammecooper0 -
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
"og:description" vs. name="description"
According to Rock Your SEO with Structured Social Sharing "OG description overrides meta description tag." Moz Crawl Diagnostics seems to ignore og:description and only look for meta name="description" - does that mean my meta descriptions tags should be meta name?
On-Page Optimization | | leighw0 -
What is the right schema.org link for a web design / developer / mobile agency?
It seems strange that a group of web developers would make up an entire structured language to designate businesses by category and somehow forget to include companies like.... web developers. So I must be missing it, what is correct to use?
On-Page Optimization | | yeagerd0 -
Schema business address - can this affect me in the national rankings
Looking at using Schema microdata on our new website, we currently rank quite decently in Google UK. If I was to add schema mark up for our business address could this effect us in Google UK rankings wise i.e. our rankings for national search (for want of a better word!) suffer but our local rankings increase?
On-Page Optimization | | Jon-C0 -
Description tag/ duplicate content.
Quick question - will Gg deem it duplicate content if I use the description tag text anywhere else in the on-page copy? Thanks, David
On-Page Optimization | | newstd1000 -
E-Commerce SEO: What are the Schema.org properties you use?
Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.
On-Page Optimization | | AdrienOLeary0