URL Structure - Is this correct? Programming Advice Needed
-
Hello
My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below
1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood
filtering further into colours
1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks
and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **
Each and every url is unique
Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.
I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.
Thank you
Faye
-
Fantastic! Thanks Dean
-
Hi Faye,
Yes with custom taxonomies. Familiarise yourself with 'Basic diagram on taxonomies and their relationships in Wordpress' over at http://codex.wordpress.org/Taxonomies and also look at Taxonomy Generator here http://generatewp.com/taxonomy/ for a quick way.
There are also plugins such as http://wp-types.com/ that will allow you to do all this without coding.
-
so we can have our respective "colours" after our main sub categories, even though these colour categories are the same?
/prefinished-wood/browns/
/parquet-reclaimed/browns/
/engineered-wood/browns/
-
Hi Dean
Please don't apologise. Your feedback is really helpful. Do you know if we can create our preferred categories in word press?
-
Hi Faye,
Sorry for going off on a tangent. Personally I would go with the following (to avoid the 301 completely):
http://www.thewoodgalleries.co.uk/engineered-wood/ as a parent page
http://www.thewoodgalleries.co.uk/engineered-wood/verona as a child page
Then use categories to identify the colours as these are the product variants
Or switch it about to suit yourself, however I think the parent / child / category is the way forward unless you wish to create another taxonomy which is easy for any decent coder.
With custom taxonomies you can create whatever configuration you wish.
-
Hi Dean
This is directing away from my question, but yes - there is a big market for folks searching for these flooring types hence our keyword for this url is "black engineered wood". Our split categories allows us to have a more "diverse" keyword spectrum, which further reflects within our url, h1 and page title. Categorises will also allow us to add a variety of different products building our long tail keywords around this.
We probably could shorten the url from http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/ to http://www.thewoodgalleries.co.uk/engineered/darks-blacks/verona/ as the word "wood" exists within our primary domain name. Thanks for your input Dean, very much appreciated.
Faye
-
Hi,
Firstly I would ask myself, what would I want to see as a person looking for this product. Am I searching for the brand, the type of flooring or the colour
Do people know what engineered, prefinished, reclaimed wood is when looking for flooring, is verona only ever available as Dark Engineered Wood? if so then why have such along url structure.
Rather than:
http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/Perhaps:
http://www.thewoodgalleries.co.uk/engineered-wood/verona
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL Change
Hi, I have a Product Page, say www.example.com/product-title/.
Technical SEO | | viatrading1
Canonical URL is www.example.com/product-title/ I want to change its URL to www.example.com/product-title-2/
Canonical URL is www.example.com/product-title-2/
Can't do 301 Redirect. Is SEO Juice passed from www.example.com/product-title/ to www.example.com/product-title-2/ ? Thanks,0 -
Trailing slash on the main website - do i need a 301 ? Is my 301 correct?
Hello, Im a bit confused. If i use a tool like majestic to look at my website links, www.example.com and www.example.com**/ have huge difference in their authority.** Do i need to make a 301 redirect to the site with the splash or not? Will google itself understand that they are my main site? Is this the "http://www.website.com.com/"/> correct canonical? Meaning it has trailing splash and also RewriteCond %{HTTP_HOST} ^www.example.com [NC]
Technical SEO | | advertisingcloud
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301] - this one has trailing splash, correct?0 -
New URL Structure
Hi Guy's, For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have /category (main focus keywords)
Technical SEO | | Happy-SEO
/product/the-product345897345123/ (nice to rank on, not that much volume) We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure. So the new URL structure will be: /category (main focus keywords)
/category/subcat/ (also main focus keywords) Everything will be redirect (301, good way), so i think there won't be to much problems. I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them. My options that i'm considering are: **Old way **
/product/the-product-345897345123/ .html (seen this on big webshops)
/product/the-product-345897345123.html/ Level deeper SKU /product/the-product/345897345123/ What would you suggest? The new structure would be 20 categories 500+ sub's devided under main categories 5000+ products Thanks!0 -
Site structure headache
Hello all, I'm struggling to get to grips with a websites site structure. I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages. For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice? Also isn't a content hub similar to having doorway pages? let me know what you think! William
Technical SEO | | wseabrook0 -
URL Structure
I'm going through the process of redesigning our website, and the URL structure was brought up. We currently have our URLs structured as domain.com/keyword. It seems that some people think setting your URLs up to look like: domain.com/directory/keyword makes more sense from a user's perspective, and from a search engine's perspective. With our directories labeled as services, solutions, clients - I see no value in adding directories as it dilutes the keyword and brings the keyword further away from the domain. Are there situations where adding a directory before the page in the URL makes sense? If anyone has data showing the difference between the two that'd be great! Thanks, Brian
Technical SEO | | PrasoonGoel0 -
URL redirecting domains
Hi Is there anything wrong/dangerous forwarding a clutch of domains to a sub page (landing page) on a different domain ? Say Brand X buys Brand Z and wants to close down Brand Z site but have Brand Z domain fwd to a landing page (explaining the company acquisition) on Brand X site. In addition Brand Z had a few related but unused domains forwarding to Brand Z doman & now also wants those fwd'd to the new landing page on brand X Since the reasons for doing this forwarding are legitimate company reasons relating to an acquisition i would have thought it should be ok but can anyone think of a reason why could be bad since i remember in the old days peeps used to redirect domains for seo reasons so worried fwd'ing a load of domains could cause some sort of negative flag with big G ? Also do domain redirects transfer the authority/juice from the old site/domain to the new destination page (new landing page on brand x site) similar to how a 301 redirect works ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Domain targeting advice needed please
I would be interested in hearing the views of other seomozers on this issue please. I have a web server hosted in The Netherlands which I currently host my sites on, it is super fast (16core 24gb ram) and in 8 months has had 4 mins of downtime! On this server I wish to build a couple of ecommerce stores. However this is where my issue lays The first store I launch will be targeted at the UK market, however the domain I wish to use for it is a .com domain which has a moz ranting of about 36 (better than most of my competitors, worse than a few so it's a good headstart). The problem I would then have is a .com domain hosted on a Dutch server targeting UK people. Even if I was to set the webmaster tools location to UK it would not be ideal. Also, when it comes to launching the US site I would then be looking at using a .us domain which is far from ideal The other option I have is to use the .co.uk domain for the UK site but this is new and lack any decent moz score. Given this I am now pondering the following set up....using the .com domain on the Dutch server but putting the UK store in domain.com/UK and the future usa store in domain.com/usa. Would this be the best work around? I could then set the location of folders in the webmaster tools? Also, I plan on using geo redirecting on the domain so if a uk page happens to rank in the USA listings the user gets automatically redirected to the nearest matching product available in their country in the /us/ folder. Would this be easiest to work with on just one domain as it wouldn't technically be redirecting people to another site as per using two domains. Any thoughts would be good. Not even sure I have managed to explain it very clearly hehe
Technical SEO | | Grumpy_Carl0 -
Well, I need some help, advice, something.
Hey all, I'm new to the SEOmoz thing but I like it so far. I think I have my site listing so messed up that it's effecting my rank. I have 3 domains. 1.) rt112media.com 2.) route112media.com 3.) route112.net. Each domain was purchased through GoDaddy.com and still remain there. I have my own hosting account which I was registered as rt112media.com with route112media.com and route112.net listed as add on domains. Technically, I would like for my main site to be route112media.com for everything. However when I registered the site as rt112media.com I didn't know the issues I would have as far as different domains so I registered with rt112media.com as my main domain name. Anyways, as of now I have rt112media.com as my main domain through my cpanel hosting.I have both domains route112media.com and route112.net set for 301 wildcard redirects to rt112media.com on my hosting account and my GoDaddy account. When I started my WMT account I didn't really know which domain to use cause I figured I could link them all to one. So, I signed up as routet12media.com. After a little while I realized it was not recieving anything because everything was being redirected to rt112media.com Anyways both addresses have been crawled and indexed so they are showing as two. So, I requested to change the route112media.com address to rt112media.com in WMT. That was about 2 weeks ago and it is still pending request. I'm not having further problems with WMT because of the www.rt112media.com vs http://rt112media.com. I am the verified owner of both but I can not switch the www.rt112media account to show the non www. account as the main one because I have the other pending. My site is still being crawled as 2 versions rt112media.com and route112media.com. So what is my best option? And what would be the worst cause scenario if I wanted to start completely over using route112media.com as my main domain with hosting and all. Sorry this was so long I just wanted to explain my situation. I'm lost. Any advice would be appreciated! http:/rt112media.com
Technical SEO | | Route112Media0