URL Structure - Is this correct? Programming Advice Needed
-
Hello
My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below
1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood
filtering further into colours
1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks
and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **
Each and every url is unique
Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.
I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.
Thank you
Faye
-
Fantastic! Thanks Dean
-
Hi Faye,
Yes with custom taxonomies. Familiarise yourself with 'Basic diagram on taxonomies and their relationships in Wordpress' over at http://codex.wordpress.org/Taxonomies and also look at Taxonomy Generator here http://generatewp.com/taxonomy/ for a quick way.
There are also plugins such as http://wp-types.com/ that will allow you to do all this without coding.
-
so we can have our respective "colours" after our main sub categories, even though these colour categories are the same?
/prefinished-wood/browns/
/parquet-reclaimed/browns/
/engineered-wood/browns/
-
Hi Dean
Please don't apologise. Your feedback is really helpful. Do you know if we can create our preferred categories in word press?
-
Hi Faye,
Sorry for going off on a tangent. Personally I would go with the following (to avoid the 301 completely):
http://www.thewoodgalleries.co.uk/engineered-wood/ as a parent page
http://www.thewoodgalleries.co.uk/engineered-wood/verona as a child page
Then use categories to identify the colours as these are the product variants
Or switch it about to suit yourself, however I think the parent / child / category is the way forward unless you wish to create another taxonomy which is easy for any decent coder.
With custom taxonomies you can create whatever configuration you wish.
-
Hi Dean
This is directing away from my question, but yes - there is a big market for folks searching for these flooring types hence our keyword for this url is "black engineered wood". Our split categories allows us to have a more "diverse" keyword spectrum, which further reflects within our url, h1 and page title. Categorises will also allow us to add a variety of different products building our long tail keywords around this.
We probably could shorten the url from http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/ to http://www.thewoodgalleries.co.uk/engineered/darks-blacks/verona/ as the word "wood" exists within our primary domain name. Thanks for your input Dean, very much appreciated.
Faye
-
Hi,
Firstly I would ask myself, what would I want to see as a person looking for this product. Am I searching for the brand, the type of flooring or the colour
Do people know what engineered, prefinished, reclaimed wood is when looking for flooring, is verona only ever available as Dark Engineered Wood? if so then why have such along url structure.
Rather than:
http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/Perhaps:
http://www.thewoodgalleries.co.uk/engineered-wood/verona
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
New URL Structure
Hi Guy's, For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have /category (main focus keywords)
Technical SEO | | Happy-SEO
/product/the-product345897345123/ (nice to rank on, not that much volume) We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure. So the new URL structure will be: /category (main focus keywords)
/category/subcat/ (also main focus keywords) Everything will be redirect (301, good way), so i think there won't be to much problems. I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them. My options that i'm considering are: **Old way **
/product/the-product-345897345123/ .html (seen this on big webshops)
/product/the-product-345897345123.html/ Level deeper SKU /product/the-product/345897345123/ What would you suggest? The new structure would be 20 categories 500+ sub's devided under main categories 5000+ products Thanks!0 -
Indexing pages content that is not needed
Hi All, I have a site that has articles and a side block that shows interesting articles in a column block. While we google for a keyword i can see the page but the meta description is picked from the side block "interesting articles" and not the actual article in the page. How can i deny indexing that block alone Thanks
Technical SEO | | jomin740 -
Website Redesign - Blogger To WordPress Platform URL Structure
I am transferring a website (www.EXAMPLE.com) From Blogger To Wordpress. Currently, the website content is specific to cover the Colorado Market. In the near future, I plan on covering the same market in other state. I have seen regional websites like this that have the URL structure - (STATE.EXAMPLE.com) I have also seen websites with URL Structure - (EXAMPLE.COM/STATE) Is there any advantage using one URL structure over the other in term of SEO & otherwise? In the process of transferring the website, I would like to clean-up the URL structure but I don't want to lose a significant amount of link juice/organic traffic. Do you recommend I restructure the URLs at this time?
Technical SEO | | InternetRep0 -
Spaces (actual spaces) in URL
Hi all, Is there a huge loss of SEO performance if a URL shows spaces with an actual space (i.e. %20) in the URL rather than a "-" (or indeed a "_")? I know the preferred option is to have a "-", but I am just wondering if it is worth our effort to manually change the "%20" to a "-" in all the instances? Thanks 🙂 Diana
Technical SEO | | Diana.varbanescu0 -
Advice on Duplicate Page Content
We have many pages on our website and they all have the same template (we use a CMS) and at the code level, they are 90% the same. But the page content, title, meta description, and image used are different for all of them. For example - http://www.jumpstart.com/common/find-easter-eggs
Technical SEO | | jsmoz
http://www.jumpstart.com/common/recognize-the-rs We have many such pages. Does Google look at them all as duplicate page content? If yes, how do we deal with this?0 -
Multilingual Structure
Hello fellow SEO fans, I've got a setup that I'm interested in some opinions on. I have a website which has the following setup: www.site.com (english version of the site) www.site.com/nl (dutch version of the site) Now, my experience tells me the dutch version would be written in dutch (not using Google Translate) and the meta data et al should also be in dutch. But my question is: If somebody in, say, Netherlands perform a search in english for a specific keyword, we would want the www.site.com page to appear in the SERPs, not the www.site.com/nl page, because the person has searched in english. However, because there's a www.site.com/nl page, purely the /nl page will be optimized and linked to in order to rank it higher in the SERPs for dutch searches and not english searches? But if that's the case, then the person in the Netherlands searching for the english version of the keyword, probably won't see www.site.com in the ranks because of targeting and keyword distribution? Bit of a tricky situation that I've been pondering over and can't quite put the nail on the head. Any assistance would be appreciated.
Technical SEO | | ChristopherM0 -
Why is the ideal rel canonical URL structure?
I currently have the rel canonical point to wepay.com/donations/123456. Is it worth the effort making it point to wepay.com/donations/donation-name-123456? I would also need to track histories if users change the vanity URL with this new structure.
Technical SEO | | wepayinc0