Does Bolding Text Have Any Impact on SEO?
-
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
-
Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....
-
There are some pretty good resources right here on Moz Christopher:
- http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
- http://moz.com/blog/semantic-seo-questions (blog)
- http://moz.com/webinars/semantic-seo-for-the-people (webinar)
- http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
-
Hello Christopher,
Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.
Dry, basic text can make a reader bored and increase Bounce Rate.
However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.
See the difference? Google will too, over time.
Hope this helps!
Rob
-
I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords. I don't know if this is dynamically generated but to give you an example it can be something like:
16oz. boxing 134895tp BOXING GLOVES for GIRLS
My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.
-
Good response Jamie. Any places to learn about the advanced topic modelling and semantic markup that you to refer to?
-
Hi
If it benefits the reader go for it!
If it doesn't i wouldn't bother!
-
I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.
It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **
**Its best to think about this when writing content anyway
Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up
Regards,**
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
SEO for a Domain which contains Multiple individual sites
My website structure www.example.com (wordpress installation number 1)
On-Page Optimization | | kevinbp
www.example.com/forum/ (vbulletin installtion)
www.example.com/shop/ (wordpress installation number 2) Each of these individual pages contains a fresh wordpress/vbulletin installation with their individual admin control panel. Am i doing this website entirely wrong? Is my website considered as a single website or does Google classify it as 3 different websites? My Ranking page is, www.example.com, and by blog post is www.example.com/forum/blog. When i do a link within my blog entry to my main ranking page, does it count as external or internal link?0 -
Replacing text with images
Hello, My client is a "cheap calls" site which is offering calls to around 300 countries in the world. The pages for each country are almost the same, as they are mostly terms and conditions of making a call and explanation of the process how to do it. The copy is quite long (more than 850 words) and the country name is repeated about 26 times in the text. The country name and the phone number is the main difference between the pages, which makes them almost the same. I have recommended to add testimonials to each country and towns within the country, but I am afraid it will not dilute the similarity between the pages enough for Google to stop seeing them as duplicated. Also the client do not exactly rush to publish the testimonials for every country. The rankings are not too bad and all seems fine, but in the long term I know we need to do something. I am not sure if the client would agree to shorten up the copy, as they believe in old style seo with keyword stuffing and bolded keywords but I would like to overcome that problem with exchanging the most of the copy with an image. I would write a new copy for each page making it unique (around 2-3 paragraphs) and the rest would be an image stating exactly the same thing as the copy now to provide the same amount of info to the user. Theoretically it should help to resolve this problem, but would like to check if anyone has done something like that and if it worked/may work. Are they any other implications?
On-Page Optimization | | ThinkingJuice0 -
What are these means for SEO?
Geo Meta Tags Dublin core Microformats What are they and If they are helpful for SEO purposes.How can i set them?My site is in wordpress.
On-Page Optimization | | csfarnsworth0 -
Seo category or specific seo page?
To rank in google.bg for key phrase like "seo optimization for web" which do you thing is better: To make most of the backlinks with anchor text "seo optimization for web" to point to a link that is a category with many seo articles or to point to a single page from this category?
On-Page Optimization | | vladokan0 -
My text does not show up in Google
Hi there. I've got an urgent question I hope someone can help me with. I've made a website (www.tonyharrismakingcents.com.au) with a few content pages. I don't get a lot of traffic. All my pages are scrawled and I don't see any errors. However, when I copy an entire paragraph and Google it, it does not show up in the search results. This makes me believe that the pages are not scrawled correctly. Only when I search for the exact paragraph by putting it between "", the website shows up on the results page. What can be the reason for this? Thanks for your help..It's much appreciated.
On-Page Optimization | | csrinpractice0 -
Onpage SEO Analysis within a campaign
I have setup a campaign and have a number of pages which are ranked as F, but that is because they are comparing against the homepage and not the internal page I have setup. Is it possible to update the page which the campaign monitor is checking against. Or is it driven by the highest ranking page for that keyword. Thanks Andy
On-Page Optimization | | iprosoftware0