Is there any harm to display NAP more than once on a location page ?
-
Hi All,
I currently have location specific pages and my branch information(NAP) is currently displayed at the bottom in the page content. I was thinking off displaying the NAP again higher up the page so it's very visible for the user possibly under a h tag heading as well.
Do you think it would be spammy or harm my seo efforts it my NAP was displayed twice on a page ?. Once in the content which currently it's not visible unless the user clicks on the read more link in the content on the bottom of the page , and again further up the page where I have some white space which I can utilize
Any thoughts greatly appreciated.
thanks
Peter
-
Hey Peter,
It's generally considered a best practice to have your NAP at the top of your location landing pages, and I don't see any problem with you doing this and referencing the NAP again at the bottom of the page. Just be sure you're making each landing page unique and of as high quality as you can accomplish.
-
Hi Errick,
Thanks for your thoughts. Yes, I know what you mean. These are location landing pages for local search so I need to put the City in there . Curently it's in Title tag, H1, H2 tag although I do try and vary the phrases up a bit . The on page content at the bottom of the screen is unique for each city basically usually explaining usual tips, our product range etc and the branch NAP is currently contained within this.
We use to rank top 3 for pretty much every city in the UK before algorithm changes over the last 15 months or so having caused our local rankings to drop a bit although we are still on first page for most of them. To get up to the top in local search is proving a lot harder.
It's difficult to really know what other /alternative content I can put here for each city or whether reducing the city name would have a positive or negative effect.
It;s also hard to find examples of other sites who have a similar structure where its really worked for them.
thanks
Pete
-
Hi Peter,
I personally don't think there is anything wrong with having your NAP in your footer and in your content of your page as long as it isn't spammy and written to help your readers make an informed decision. You mentioned that you just want clients to see the address higher up on the page. So as long as the content makes sense I think you will be fine.
I took a look at the link posted above and in my opinion the page is written more for SEO as opposed for the reader. I see the keyword Bristol all through the content and it doesn't seem to quite flow. Keep in mind that I live in the US so it may seem a bit off to me due how we write, but if that's not the case, I would revisit the content and htags to make them appealing to your readers while still meeting on page optimization guidelines. I hope this helps.
Thanks,
Errick -
Hi Monica,
I have the company registered address (i.e head office) at the very bottom of the footer which is on every page.
However, On my location specific landing pages, I have the branch infomation - NAP in the content if you click on the Read more link which is in the content at the bottom -
I enclose a url an example http://goo.gl/f3GvQ2
I was thinking of also displaying the NAP quite high the page in the white space on the left below the sub category links
thanks
Pete
-
Are you saying you have your NAP in your footer at the bottom of the page or hidden in content below the fold?
In my opinion, you should have your NAP on a contact us page above the fold where a client or potential client can easily access it. Having the information also in the footer of this page isn't harmful. If you want people to contact you then the information should be easily accessible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
This page should be ranking but it's not even in top 50
Please help! Ive been trying to rank this page https://www.visitmanchester.com/where-to-stay/hotels It appeared on age 2 for a day and disappeared again. It's like it's being algorithmically kicked out. Can anyone see why?
Local Listings | | Andrew-SEO0 -
META Descriptions and NAPs
Does the meta description/snippet need to match the NAP for that office? If it doesn't, will it hurt local results/cause inconsistencies? The reason I am asking is that we are using one line for one of our offices to answer texts. But, our other offices have their own distinct numbers. So, if we want people to text us and advertise it through the meta description/snippet, can we just use that one number for all the offices? Or, do we need to purchase additional lines? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Do you need contact details (NAP) on every page of your website for local search ranking ?
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also. Is having your contact details on every page a ranking factor for local search ?
Local Listings | | mike8780 -
No Location option in Incognito Search Settings
I was checking on a client ranking and went to Incognito in Chrome for the search. I went to search settings to set the location and thought I had done something wrong. I closed and went back to search settings and still no location setting. See attached. Interestingly, when I went to my signed in Chrome and set the location and then went to incognito and went to search settings, then location showed up for me. This also begs a question about why Google has this where you must be signed in to set a location in Incognito mode. Thanks for any input you have, Robert G1lS9EK.png cRRlULo.png
Local Listings | | RobertFisher0 -
How to deal with wrong location in Google SERP
Hi, If I understand correctly, Google provides search results based on the location of the user. That's fine, because most of my clients are local. But if I look at my own search results, Google thinks I'm in a totally different town. Most likely based on my IP address. Of course I can solve that for myself, but the same goes for my potential clients. Is there a way to deal with this, from an seo perspective? For instance find out where most of the the IP providers are located and target that location?
Local Listings | | Houdoe1 -
Company with one site, name, but locations in different states
Our business has a location in Milwaukee, WI and Chicago, IL but one URL and want to keep the name the same because obviously it is a single company. I am trying to find the best way to: A. Optimize the NAP for consistency
Local Listings | | MERGE-Chicago
B. Figure out how to merge google local with the G+ for each location separately
C. What to do with the publisher tag Appreciate the help!0 -
Question about tools for closing a location and erasing it from existence.
I have a client that is a bank that is closing a location. I have worked with moves, but not full closes. Is there an easy tool or method in Moz Local to close a location everywhere?
Local Listings | | jeremyskillings0