Do the terms in a website url drive search hits
-
I've tried to do a search on a few key words that I knew was on my landing page and I couldn't get Google to find it. So I thought maybe I needed to change my url to reflect a few the terms.
-
Header 1.
It's the main heading on the page. On the page you're referencing, the H1 tag contains "We Do Hadoop in the Cloud". Your H1 should contain the keyword phrase you're trying to rank for. There should only be 1 H1 on the page.
-
Cool.
Well take a look at Chapter 4, on-page optimization for some tips as to why that page might not be jumping out in search results. Neither keyword phrase - "microsoft hybrid" or "hadoop hybrid" - appears in all the right places. That's the place to start. Hortonworks has good domain authority (74).
-
Forgive my newness but what does H1 stand for?
-
Thanks Donna. Yes, I am a newbee! Thank you for the pointers. The site I was trying to find using my mobile device was http://hortonworks.com/partners/microsoft-hybrid/
I used microsoft hybrid and hadoop hybrid as initial tries.
-
Thanks John. Yes, it is the bit after the ".com". I'm not necessarily trying to skew it, I'm trying to at least make it somewhat easy to find. I always have the url bookmarked on my laptop but when I went to find the site on my phone, it wasn't easily coming up. Thanks again!
-
Your question is "do the terms in a website url drive search hits". The answer is yes, in part.
As John Rooney says, "There are all kinds of reasons why your landing pages may not be ranking for your keywords", more than 200 of them according to Google spokesperson Matt Cutts. (See time stamp 1:08). Without knowing which page you're referencing it's hard to offer an opinion as to why you might not be able to find your page in Google search results.
I suggest you start with the Moz Beginners Guide to SEO. I apologize if I've incorrectly assumed you're new to SEO. I'm basing that on the nature of your question and the fact that your profile states you just recently joined the community.
If you have more, or more specific questions after that, please come back and ask again. There are lots of experienced folks that participate on this forum that can help you.
-
From my experience and reading from others both on Moz and in general they typically say to make sure your H1 matches closely to your url path so, if I am on the contacts page my H1 should be contacts. As far as if it ranks you better I believe it will come down to your content on your page and how well it represents the key word you are trying to optimize for.
-
Hi Audrey,
There are all kinds of reasons why your landing pages may not be ranking for your keywords. When you say 'change my url' do you mean change the domain of the website (the bit in between the www. and the .com) or the part after the .com (.com/mylandingpage)?
Having the keywords in the the subdomain (the bit after the .com) can help, to a point, but as far as I'm aware having an exact match domain if that isn't the name of your business is a bit of a no-no nowadays.
John
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
Multilingual website
My website is https://www.india-visa-gov.in and we are doing multilingual. There are three options 1. TLD eg india-visa-gov.fr (French) india-visa-gov.de (German) 2. Subdomain eg: fr.india-visa-gov.in (French) de.india-visa-gov.in (German) 3. Folders https://www.india-visa-gov.in/fr/ (French) https://www.india-visa-gov.in/de/ (German) We have tried the 3rd option but need to know whether its better or not for the long term health from SEO. Does the MOZ DA carry better in Subdomain or TLD or Folders? What does MOZ recommend to maintain DA? Thanks
Technical SEO | | amitdipsite150220200 -
Website Migration Query
We are going to migrate our site but we cannot do this gradually, so before we complete the whole migration, we were thinking of launching the new site on a sub-domain and gradually redirect traffic to the sub-domain, starting with 10%, moving up steadily so that we then migrate to the new site within four/five weeks. The new site will have a new URL structure on the same domain, with a complete re-design and the IP address will be changing as well, even though the server geographical location will remain the same. a) Should we noindex the new sub-domain while the new site is on trial? b) Are there any other issues we should look out for? Thanks in Advance 🙂
Technical SEO | | seoec0 -
:8088 showing up on end of URL in natural Google search results
Hello All, Wondering if anyone has seen this before and might know what it is and how to get rid of it. As you can see on the attached image, when we search one of our popular keywords on google.com.au (doesn't happen on google.com btw) it has the following added on to the URL :8088 The link works fine, but it looks like an error message to anyone searching for us. The text for the listing comes from the home page meta info in the back-end of our site (Magento) but there isn't anything that looks out of place? Any ideas appreciated! [email protected] 8088.JPG
Technical SEO | | costumebox0 -
Variables in URLS?
How much do variables in URLs hurt indexing of that page? I'm worried that with this huge string of variables that the pages won't get indexed. Here's what I think we should have: http://adomainname.com/New/Local/State/City/Make/Model/ Here's the current URL:http://adomainname.com/New/Local/MN/Bayport/Jeep/Liberty?curPage=1&pageResultSize=50&orderDir=DESC&orderBy=ModifiedDate&conditionId=1&makeId=7&modelId=141&stateProvinceName=Minnesota&mc=1
Technical SEO | | CFSSEO0 -
Rebuilding an old website
Since we have a strong website; meaning high traffic, but we got 2 issues 1. the framework of the design is not user friendly. 2. the current platform is really old; therefor it comes up with technical problems daily/ We are worried about our links which will affect in our new design, what would be wise to do? Thanks
Technical SEO | | apexcue0 -
Dynamic Parameters in URL
I have received lots of warnings because of long urls. Most of them are because my website has many Attributes to FILTER out products. And each time the user clicks on one, its added to the URL. pls see my site here: www.theprinterdepo.com The warning is here: Although search engines can crawl dynamic URLs, search engine representatives have warned against using over 2 parameters in any given URL. The question to the community is: -What should I do? These attributes really help the user to find easier the products. I could remove some of the attributes, I am not sure if my ecommerce solution (MAGENTO), allows to change the behavior of this so that this does not use querystring parameters.
Technical SEO | | levalencia10 -
How to configure mobile website?
Hi, Please tell me how to make the mobile website availabe: htp://m.mysite.com or http://www.mysite.com i.e. to render different content based on user agent but on the same URL
Technical SEO | | IM_Learner0