Do the terms in a website url drive search hits
-
I've tried to do a search on a few key words that I knew was on my landing page and I couldn't get Google to find it. So I thought maybe I needed to change my url to reflect a few the terms.
-
Header 1.
It's the main heading on the page. On the page you're referencing, the H1 tag contains "We Do Hadoop in the Cloud". Your H1 should contain the keyword phrase you're trying to rank for. There should only be 1 H1 on the page.
-
Cool.
Well take a look at Chapter 4, on-page optimization for some tips as to why that page might not be jumping out in search results. Neither keyword phrase - "microsoft hybrid" or "hadoop hybrid" - appears in all the right places. That's the place to start. Hortonworks has good domain authority (74).
-
Forgive my newness but what does H1 stand for?
-
Thanks Donna. Yes, I am a newbee! Thank you for the pointers. The site I was trying to find using my mobile device was http://hortonworks.com/partners/microsoft-hybrid/
I used microsoft hybrid and hadoop hybrid as initial tries.
-
Thanks John. Yes, it is the bit after the ".com". I'm not necessarily trying to skew it, I'm trying to at least make it somewhat easy to find. I always have the url bookmarked on my laptop but when I went to find the site on my phone, it wasn't easily coming up. Thanks again!
-
Your question is "do the terms in a website url drive search hits". The answer is yes, in part.
As John Rooney says, "There are all kinds of reasons why your landing pages may not be ranking for your keywords", more than 200 of them according to Google spokesperson Matt Cutts. (See time stamp 1:08). Without knowing which page you're referencing it's hard to offer an opinion as to why you might not be able to find your page in Google search results.
I suggest you start with the Moz Beginners Guide to SEO. I apologize if I've incorrectly assumed you're new to SEO. I'm basing that on the nature of your question and the fact that your profile states you just recently joined the community.
If you have more, or more specific questions after that, please come back and ask again. There are lots of experienced folks that participate on this forum that can help you.
-
From my experience and reading from others both on Moz and in general they typically say to make sure your H1 matches closely to your url path so, if I am on the contacts page my H1 should be contacts. As far as if it ranks you better I believe it will come down to your content on your page and how well it represents the key word you are trying to optimize for.
-
Hi Audrey,
There are all kinds of reasons why your landing pages may not be ranking for your keywords. When you say 'change my url' do you mean change the domain of the website (the bit in between the www. and the .com) or the part after the .com (.com/mylandingpage)?
Having the keywords in the the subdomain (the bit after the .com) can help, to a point, but as far as I'm aware having an exact match domain if that isn't the name of your business is a bit of a no-no nowadays.
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile website indexing
Hi we have a mobile version of our website at mobile.gardening-services-edinburgh.com its been live for 5, maybe 6 months, it has its own mobile-sitemap.xml have tried submitting this sitemap to google and for some reason it does not index these pages any ideas, most welcome
Technical SEO | | McSEO0 -
URL path randomly changing
Hi eveyone, got a quick question about URL structures: I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths: 1)www.domain.com/productx 2)www.domain.com/category/productx 3)www.domain.com/category/subcategory/productx 4)www.domain.com/bestsellers/productx 5)... In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following: If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing. Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance. Any reply is much appreciated Thanks you
Technical SEO | | ennovators0 -
Google Site Search
I'm considering to implement google site search bar into my site.
Technical SEO | | JonsonSwartz
I think I probably choose the version without the ads (I'll pay for it). does anyone use Google Site Search and can tell if it's a good thing? does it affects in any way on seo? thank you0 -
How is IT handling multi-page search results for this url?
How is the IT team handling multi-page results? The URL is the same - with out any parameters, but the content changes. Is this best way to handle it from an SEO perspective?
Technical SEO | | S.S.N0 -
Hosting Multiple Websites
I want host multiple websites in geo-specific locations, and also have them be unique from each other. Does anyone have suggestions of a software or another method to use for this? Any experience with http://multiplecloud.com?
Technical SEO | | theLotter0 -
Strange duplicate url
From your csv report I have this strange issue. This url: elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/ it's a duplicate of this elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/ but the only url that I can see in the website is this one. Why the "-" is transalted some times in "%2D" referrer obviously is elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/solo-disponibili/ I have many duplicate url...Can you help me? Thanks
Technical SEO | | yeppon0 -
Keywords in Vanity URL
If I set up a vanity URL that just 301's to the main site, do the search engines look at the keywords in the vanity URL when determing how to rank the site. For example, if I set up a vanity URL of www.coolnewtechgear.com, and redirect it to www.company.com/products/, would the search engines view the keywords of cool, new, tech, and gear and associate that with the page it's getting redirected to? Or does it ignore the vanity URL and only look at the content of the page itself?
Technical SEO | | ryanwats0 -
How can affect the website redesign to my ranking position in Search Engines?
Hi, I have a few questions for you: I’ll will update my booking system and my website design. Now, I'm ranked in number one position with the keyword HOTELES EN CHIAPAS. In fact, several urls of my webiste appear in the search engines. Internal URLs like this: www.hotelesenchiapas.com.mx/obmp30/hotel/villa_mercedes_palenque/1/es/ My question is: I need to conserve this link structure or may i change it for something more friendly like this: www.hotelesenchiapas.com.mx/Palenque/Hoteles/Villa-mercedes-palenque/ And how affect this change to my rank position ?
Technical SEO | | hotelesenchiapas0