Mobile SERPs
-
Morning Mozzers,
Please can someone tell me if Mobile SERPs are different to desktop? Do they have a separate algorithm?
Mobile makes up 50% of my sites traffic and I want to make sure I am visible on all devices.
Any articles welcomed.
Kind regards
Ben, London
-
Thank you Jonathan, I had read some articles on this "significant" change.
My current website is NOT mobile responsive, however we are launching a new fully responsive website in mid-May so hopefully we will not fall of mobile SERPs for too long.
-
On the 21st April Google is updating its mobile algorithm so that any non-mobile friendly sites will be actively penalised in the mobile serps.
You will want to check the mobile usability section in your webmaster tools, and also here: https://www.google.co.uk/webmasters/tools/mobile-friendly/
I understand that the penalty is either on or off, so either your site is completely mobile friendly or it isn't.
-
Hi Ben,
Yes Mobile SERPs are different to desktop. Is it different only because its mobile vs desktop? Nope
SERPs are also influenced by your previous searches and a bunch of other things. So mobile serps can easily be different from desktop serps. Of course results may vary depending on industry & keyword.
Let's not forget that the serp layout is different since mobile serps usually cram everything into one column (adwords, map, etc) so ranking #3 can be much better value on a desktop serp vs a mobile serp that has extra things above your #3 ranking.
You can also read this article for more info @ http://moz.com/blog/why-mobile-matters-now
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Analytics desktop site to losing page position compared to the mobile version of the site
Looking at Google Search Analytics page position by device. The desktop version has seen a dramatic drop in the last 60 days compared to the mobile site. Could this be caused by mobile first indexing? Has Google had any releases that might have caused this?
Algorithm Updates | | merch_zzounds0 -
Why do some URLs display in the SERPS with > seperators between subfolders, and others display with a /
Why do some URLs display like this: cargurus.com › Used Cars › Jeep Wrangler and others display like https://www.carmax.com/cars/jeep/wrangler Is there a significance to having the sub folders separated with an arrow vs a backslash?
Algorithm Updates | | Brian_Owens_10 -
Tick mark against Free Shipping text in SERP
In Google SERP I saw a tick mark before the text such as Free Shipping, Cash on Delivery, etc. These are part of the second line of the description shown in the SERP. Is this coming from micro data or from some feature within the shopping cart?
Algorithm Updates | | promodirect0 -
SERP Question - Site showing up for national term over local term recently
Hey Moz, This has been happening to me with a couple of clients recently and I wanted to kick it out to the community and see if anyone else has experienced it and might be able to shed some light on why. (Disclaimer: Both clients are in the elective healthcare space)
Algorithm Updates | | Etna
Scenario: Client's site is optimized for a fairly competitive "procedural keyword + location" phrase. Historically, the site had been ranking on the first page for a while until it suddenly dropped off for that query. At the same time, the page now ranks on the first page for just the procedural term, without the location modifier (obviously much more competitive than with the location modifier). Searches on Google were set to the city in which the client was located. Not that I'm complaining, but this seems a little weird to me. Anyone have a similar situation? If so, any theories about what might have caused it? TL;DR - Site ranked on 1st page for "keyword + location modifier" historically, now ranking on 1st page for "keyword" only and not found with "keyword + location modifier" TRQd9Hu0 -
SERP's & Search Engine Differences
Hey, I recently modified my pages to conform more closely to the "A" page rankings for MOZ's on-page report card but saw declines in my keyword rankings. They keywords in question appear in my title tag, description, one image alt tag, either an h1 or h2 tag, and 4 times throughout the text of the document. I don't think MOZ would recommend these changes if it was seen as stuffing - is there any other reason why my rankings might have dropped by 1-4 positions? Also, does anyone know of a good article/book for Yahoo/Bing SEO? My Yahoo & Bing rankings are far below Google's in most cases. Any help would be appreciated! -Michael
Algorithm Updates | | Stew2220 -
Sub-domain or sub-directory for mobile version
sub-domain or sub-directory for mobile version advantages or dis-advangages?
Algorithm Updates | | Superflys0 -
Rich Snippets stopped showing up in SERPS
Up until a few weeks ago my testimonial review ratings (5 star rating system) were showing up in search results but they no longer do. Went to the google rich snippet testing tool and they still do there just not on the real search results. Any thoughts on why? Perhaps an algorithm change?
Algorithm Updates | | casper4340 -
Google changing the casing in SERPs of our domain name in Title tag!
I've added NOODP and NOYDIR metas to our pages... but Google is still somehow showing the correct title tag that is on the page, but is changing the CASING of the | Domain.com portion. In some instances, they are still showing a different title tag all together. Why would they be ignoring the <title>tag on the page and placing an uncased version of our domain name at the end?</p> <p> </p> <a download="MxQjo" class="imported-anchor-tag" href="http://imgur.com/MxQjo" target="_blank">MxQjo</a></title>
Algorithm Updates | | CareerBliss0