Mobile SERPs
-
Morning Mozzers,
Please can someone tell me if Mobile SERPs are different to desktop? Do they have a separate algorithm?
Mobile makes up 50% of my sites traffic and I want to make sure I am visible on all devices.
Any articles welcomed.
Kind regards
Ben, London
-
Thank you Jonathan, I had read some articles on this "significant" change.
My current website is NOT mobile responsive, however we are launching a new fully responsive website in mid-May so hopefully we will not fall of mobile SERPs for too long.
-
On the 21st April Google is updating its mobile algorithm so that any non-mobile friendly sites will be actively penalised in the mobile serps.
You will want to check the mobile usability section in your webmaster tools, and also here: https://www.google.co.uk/webmasters/tools/mobile-friendly/
I understand that the penalty is either on or off, so either your site is completely mobile friendly or it isn't.
-
Hi Ben,
Yes Mobile SERPs are different to desktop. Is it different only because its mobile vs desktop? Nope
SERPs are also influenced by your previous searches and a bunch of other things. So mobile serps can easily be different from desktop serps. Of course results may vary depending on industry & keyword.
Let's not forget that the serp layout is different since mobile serps usually cram everything into one column (adwords, map, etc) so ranking #3 can be much better value on a desktop serp vs a mobile serp that has extra things above your #3 ranking.
You can also read this article for more info @ http://moz.com/blog/why-mobile-matters-now
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Destination SERP Feature?
Hey guys, So my boss was surfin the web today on Google and came across the what looks like destination cards with an interest drop down. I've attached a screen shot of what it looks like. I couldn't find anything about this on the internet and was wondering if this was a new feature? Either way I guess I just want to know 1. what this SERP feature is called and 2. if there is any information on how google chooses what places to show here. It looks like, for this query anyway, that it's a combination of popular places in New England and my search history. Thanks! PrBMk
Algorithm Updates | | Myles920 -
How to hide our duplicate pages from SERP? Best practice to increase visibility to new pages?
Hi all, We have total 4 pages about same topic and similar keywords. These pages are from our main domain and sub domains too. As the pages from sub domains are years old and been receiving visits from SERP, they stick to 1st position. But we have recently created new pages on our main domain which we are expecting to rank on 1st position. I am planning to hide the sub domain pages from SERP using "Remove URLs" for some days to increase visibility to new pages from main domain. Is this the right and best practice to proceed with? Thanks
Algorithm Updates | | vtmoz0 -
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
Google SERPs showing blog comments in Answer Box?
I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show). This is what is says currently when I search for "schema markup hours" (screenshot also attached): 12 thoughts on “How to Use Schema Markup for Local SEO” Lauren says: March 11, 2013 at 2:22 pm. ... souleye says: March 11, 2013 at 3:29 pm. ... Daniel Bennett says: March 11, 2013 at 8:51 pm. ... sammy. says: ... Nathan says: March 11, 2013 at 11:53 pm. ... Rishav says: March 12, 2013 at 5:51 am. ... Paul Sherland says: ... keyword removed says: Right now it shows the time and date of the comment, but is this something that's new or has it been around? Thanks in advance! tp5y1od.png
Algorithm Updates | | TomBinga11250 -
Could EMD (Exact Match Domain) have cause SERP drops?
Hi all, Another suggestion was given for our fall in SERPS. Recently Matt Cutts announced that EMDs would be hit by new algoritms. http://www.seroundtable.com/google-panda-20-15789.html Only our site with exacts matches... cours-telephone-anglais, curso-ingles-telefono, kurse-englisch-telefon, and corso-inglese-telefono were hit. Does anyone else have experience of this? Would a solution be to create new URLS and redirect? Or would a redirect carry the penalty over? Is there anyway to fix that sort of penalty? Many thanks for your help.
Algorithm Updates | | Quime0 -
How vital is it for a site to have a mobile site for mobile SEO?
With the exponential growth in mobile device sales and usage and an expected 980% growth in advertising next year for/on mobile devices, we at http://www.mobilewebsitegurus.com decided that it was time to help companies create great looking mobile websites that are user friendly and SEO friendly at affordable rates with tons of features built in from the start. However, when selling our design, how important is it to have a GOOD mobile site compared to a big one to rank on mobile devices? We head that Google was thinking of only showing mobile sites on mobile devices. NOT TRUE. Then we read/heard that the rankings were MUCH BETTER if you had a mobile site, but after a lot of research we found that too NOT to be true. On most sites there were NO difference. So what is the TRUTH about this and is it maybe just that it will happen, just has not happened yet - the different rankings for mobile and regular sites on mobile devices that is? ANY insight in this would be great not only for us but for the entire SEO community 🙂 Thanks. ALSO, add "Mobile SEO" to the boxes below of "Topics" since mobile SEO will grow in importance.
Algorithm Updates | | yvonneq0 -
Can you be both penalised and uplifted in SERPS?
hello everyone, We've literally had dozens of high ranking pages which are location specific, wiped out of the Google.co.uk SERPs. Can't imagine that it is anything other than a manual penalty but no message has been sent by Google. For example "campervan hire surrey" would produce our surrey page at the top of the SERP, now this page has completely disappeared. On the other hand, we have been promoted on national keywords like "vw campervan hire" and "campervan hire" where we are second and third. Does anyone agree that this is a penalty?
Algorithm Updates | | swimwithfishes0 -
How long does a news article stay on Google's 'News' section on the SERP?
Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?
Algorithm Updates | | DanHill0