When you think you are doing it right but the results are quite the opposite.
-
I have a website that just doesn't rank well against what at first glance appears to be a lower quality competitor site. So far - I, and "no one" else can work out why they sit above me in search. I have to concede and respect that they must be doing something right, but what? I just can't get to the bottom of it, and I've been trying for two years!....
Sometimes we can't see the wood for the trees and right now that seems to be me. I genuinely just want to know what I'm missing.
Two sites: bristolpest.co.uk and waspkilluk.co.uk
Key words: bristol pest control or pest control bristol
-
Hi Simon
A couple of things I found...
-
You have duplicate content issues:
-
Both www. and non www. versions of the site work
-
Both http and https versions of the site work
-
I also found this site - is this yours or someone else? Reason being, this is the exact content that lives on your bee removal page.
-
Your robots.txt is an accident waiting to happen - check out Moz's best practices
-
I would also use Open Site Explorer and Majestic to take a look at your backlink profile
-
It looks like random domains (some irrelevant and others stuffed with keywords) are redirecting to your site
-
This could look potentially spammy
I would take care of all duplicate content and technical issues first. Then, I would look at my backlink profile - what can be cleaned up? Removed? Disavowed? So on and so forth.
Then I would look at my competitor's backlink profile. What is it about their content that other (RELEVANT) websites like and are linking to? Am I doing that on my site? What do I need to change?
Hopefully this helps, if I find anything else I will let you know - this was just a quick skim.
-
-
I presume your site is waspkilluk.co.uk. When I went to your site, the content doesn't load immediately, but rather only when you scroll. Can you just double check what Google actually sees when the page loads - in webmaster tools try fetching and rendering the homepage.
Everything may be fine, but there is something niggling me that maybe google doesn't actually see your site properly.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO results/title tags/desktop vs. mobile
I am trying to figure out why my title tags comes up different between desktop and mobile search results. Desktop returns my title tag as written, but on mobile I get something completely different. It's related to the site, but not anything I can read, as coded in the site (i.e. not the title tags, meta, or anywhere else). Has anyone else experienced this? My title tag is 64 characters - I know it's a little bit over, but would that cause such a weird issue as a completely different title in the search results?
On-Page Optimization | | tallyhodesign0 -
Search results meta error?
Hello I am new here. When I search my brand name "amazingbeautyhair" in google it shows like this,I have meta description,why it shows like this?how to fix please? sdWx6
On-Page Optimization | | yitong0 -
Do Google's mobile friendly updates effect visibility on desktop results pages?
Google say that their quest to make websites more mobile friendly impacts mobile search results - https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html But I am wondering if having a website that is less mobile friendly effects desktop SERPs as well? We require Adobe Flash as a tool for people to upload their images to us but not on the landing pages we're trying to rank. So our landing pages are not as mobile friendly as they could be (which we're looking to improve) but am worried this is effecting desktop search results even though Google do not claim they do.
On-Page Optimization | | KerryK1 -
Click to Call Showing Below Organic Result?
I noticed this about a week ago and can't find any info on it. Basically below some ORGANIC results, when searching on mobile, I'm seeing the option to instantly call the company. http://vzp.ro/1oDV30g (this is a link to my Google Drive where I saved my mobile screenshot.) Anyone know how to achieve it or where it's pulling that data from My original though was schema or it's basis is from a Google+ Brand page. I didn't see any specific markup on the site when I went via desktop so not 100% sure even where to start. Cheers Darin. 1oDV30g
On-Page Optimization | | DarinPirkey1 -
Is my plan the right plan? - What do you suggest/do?
When trying to rank a page high for a certain keyword, I usually go by the following plan. 1. Focus on on-Page SEO. Title tags, webpage URL, unique quality content. In other words, make the page the best you can for the user using the keyword you want to rank for. 2. Promote the page via social media. 3. Try to link build to the page. Contact high-quality sites and have them try to link to your page. I was wondering if I am missing any steps, or do you use other methods when trying to rank for a certain keyword?
On-Page Optimization | | trumpfinc0 -
Big shift in local results with Penguin 2.0?
Is anyone else seeing a big shift in local results since Penguin 2.0. I am logged out of Google, all personalisation switched off but my results are being personalised to my location for all results, not just Google+ Local results? I'm pretty sure penguin is bigger than 2.3% of queries or whatever was reported..
On-Page Optimization | | Karen_Dauncey0 -
Google's view on geolocated results
Hello everyone, I am working on a project so the website is not online at the moment. My question is about Google's view on geolocated results : on the mainpage of the website, a bloc will be displaying local classifieds according to where the visitor is located. What will be Google's view on this bloc as it has no location ? A white empty bloc ? Bonus question : do you have any experience regarding this kind of situation ? How do you best deal with it in your opinion ? Thanks for your help ! Best Regards, Raphael
On-Page Optimization | | Pureshore0 -
Page title changes based on results per page
I have a product listing that allows customers to set a results per page option. This ads a GET variable to the URL. I've added the page number to the title of this page if they go past the first page. If this results per page variable is added to the URL then google see it as a different page. Do I need to change the page title for this?
On-Page Optimization | | BedInABox.com0