When you think you are doing it right but the results are quite the opposite.
-
I have a website that just doesn't rank well against what at first glance appears to be a lower quality competitor site. So far - I, and "no one" else can work out why they sit above me in search. I have to concede and respect that they must be doing something right, but what? I just can't get to the bottom of it, and I've been trying for two years!....
Sometimes we can't see the wood for the trees and right now that seems to be me. I genuinely just want to know what I'm missing.
Two sites: bristolpest.co.uk and waspkilluk.co.uk
Key words: bristol pest control or pest control bristol
-
Hi Simon
A couple of things I found...
-
You have duplicate content issues:
-
Both www. and non www. versions of the site work
-
Both http and https versions of the site work
-
I also found this site - is this yours or someone else? Reason being, this is the exact content that lives on your bee removal page.
-
Your robots.txt is an accident waiting to happen - check out Moz's best practices
-
I would also use Open Site Explorer and Majestic to take a look at your backlink profile
-
It looks like random domains (some irrelevant and others stuffed with keywords) are redirecting to your site
-
This could look potentially spammy
I would take care of all duplicate content and technical issues first. Then, I would look at my backlink profile - what can be cleaned up? Removed? Disavowed? So on and so forth.
Then I would look at my competitor's backlink profile. What is it about their content that other (RELEVANT) websites like and are linking to? Am I doing that on my site? What do I need to change?
Hopefully this helps, if I find anything else I will let you know - this was just a quick skim.
-
-
I presume your site is waspkilluk.co.uk. When I went to your site, the content doesn't load immediately, but rather only when you scroll. Can you just double check what Google actually sees when the page loads - in webmaster tools try fetching and rendering the homepage.
Everything may be fine, but there is something niggling me that maybe google doesn't actually see your site properly.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How happy should we be about a Page 1 “See results about” SERP?
A site fell off Page 1 organic listings but now regularly appears in the right-side “See results about“ SERP. How valuable are such results, especially compared to the 1-10 organic result listing? And, are “see results about” SERPs national?
On-Page Optimization | | PKI_Niles0 -
Search results meta error?
Hello I am new here. When I search my brand name "amazingbeautyhair" in google it shows like this,I have meta description,why it shows like this?how to fix please? sdWx6
On-Page Optimization | | yitong0 -
Frustrated by Google Search Result
We have a page on our website for our review of the "Voltage" shisha flavor by "Social Smoke" (Social Smoke is the brand). Voltage is one of their hookah tobacco flavors. https://www.hookah.org/social-smoke-voltage-flavored-hookh-tobacco/. When I search for "Social Smoke Voltage Review", our page is at the bottom of the first page result. We have a video, decent content on the page, and a review function. We've implemented correct Schema code too: https://goo.gl/iwCP7E. When I use the page grade tool on Moz. Our page ranks B for that keyword but the results number 1 and 2 and 3 on Google all rank C or D. Our video and review schemas don't show up on Google search result either. We have a good community online. Our social media pages are popular. We share the blog posts on the social media accounts fairly regularly too. We have an old and established website. From what I understand we are following all of Google's standards and rules too. What does a website owner gotta do?
On-Page Optimization | | Heydarian0 -
Google is showing product rating of 1-star in search results when average rating is 3.7 - 4 stars
When searching for the brand name "SteriPEN", the #3 listing on the SERP is for one of SteriPEN's "Adventurer Opti" product at REI.com, On the SERP for this search, the REI listing for Adventurer Opti product displays showing the product as 1-star based on a product review from 2010. What we don't understand is the fact that the product history has a 3.7 to 4.2 rating on most websites. Why would a product with so many reviews and established history have 1 review that drives the 1-star rating from such a prominent retailer? Makes no sense. Any suggestions as to whom we might be able to contact for help with this is greatly appreciated. edit?usp=sharing
On-Page Optimization | | ReachMaineAgency0 -
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right?
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right? In other words if I changed from TItleA to TitleB but search results and cache still show TitleA then any SERP drops or increases would still be entirely based on titleA right? Thanks.
On-Page Optimization | | Rezo0 -
After optimization results got worse!
Hi, After optimised every single landing pages of the website with keywords and building links made the results worse! Now website is ranking 3rd from 2nd! What would be the reason for that? Thanks,
On-Page Optimization | | WTGEvents0 -
Right way to block google robots from ppc landing pages
What is the right way to completely block seo robots from my adword landing pages? Robots.txt does not work really good for that, as far I know. Adding metatags noindex nofollow on the other side will block adwords robot as well. right? Thank you very much, Serge
On-Page Optimization | | Kotkov0 -
Google is indexing spam pages from my site. What is the most effective way to get ride of the search results? Pages are deleted now but should I do something more?
A long time ago I created a forum (Invision Power Board) and it got full of spam. Massive amounts! /forum/ I've now deleted the forum but the spam pages are still indexed on Google. Can I do something else to hurry up the process to get ride of them?
On-Page Optimization | | ocarlsson0