Maximum <title>length - use full or shorten?</title>
-
I have a Title on a page that has more than 70 chars in it, and I also have to include the page type and brand in the title.
- page type: Type
- page header: This is the page title of the long title and I need to add more content
- brand: Brand
Is it better to concanenate the title server-side and use a .. instead, like this?
Type: This is the page title of the long title and I need to.. | Brand
Or, should I put the full Title of the page so that the keywords are available for Google? example,
Type: This is the page title of the long title and I need to add more content | Brand
I'm trying to keep to the 70 char limit for Google.
Which solution is the more ideal situation?
Thanks all
jonathan
-
Thanks, that's more accurate to the question I was asking. Appreciate the response.
-
Page title is good if its upto 66 characters.. Some says 60 or 70 Characters but google displays upto 66 Characters in SERP..
As per my knowledge its good if you trim your title within 66 Characters.. Yes its helpful if you use Page Type & Brand Name in Title. Dont go above 66Characters because google only show 66 Charachters for title in SERP's & if its more than 66 then Google dont see that. As you know Keyword | Brand Name is good practice but Sometimes the message is more important than the keyword & brand.
If you want to use big title as Blogs usually have big title then your 2nd example is good "This is the page title of the long title and I need to add more content | Brand"
Hope this answered your question.
-
Hi,
I've read that document already, it still doesn't answer my specific question -- that's why I asked it here.
-
I agree, using that Keyword | Brand is best. However, that doesn't answer my question above...please re-read the question about the character limit and how to implement a <title></p></title>
-
Hi Jonathan
Please read this : http://www.seomoz.org/learn-seo/on-page-factors. I hope this will help you more for correct & effective ON-Page for your website.. Also you can see the best example of title tag out here.
-
According to most tools it is best to place your keywords closer to the beginning of your title. I always use keyword | Brand. It will display nicely on the SERP, and users like that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Being Indexed / Referral URLs /
I have a few questions related to home page URLs being indexed, canonicalization, and GA reporting... 1. I can view the home page by typing in domain.com , domain.com/ and domain.com/index.htm There are no redirects and it's canonicalized to point to domain.com/index.htm -- how important is it to have redirects? I don't want unnecessary redirects or canonical tags, but I noticed the trailing slash can sometimes be typed in manually on other pages, sometimes not. 2. When I do a site search (site:domain.com), sometimes the HP shows up as "domain.com/", never "domain.com/index.htm" or "domain.com", and sometimes the HP doesn't show up period. This seems to change several times a day, sometimes within 15 minutes. I have no idea what is causing it and I don't know if it has anything to do with #1. In a perfect world, I would ask for the /index.htm to be dropped and redirected to .com/, and the canonical to point to .com/ 3. I've noticed in GA I see / , /index.htm, and a weird Google referral URL (/index.htm?referrer=https://www.google.com/) all showing up as top pages. I think the / and /index.htm is because I haven't setup a default URL in GA, but I'm not sure what would cause the referrer. I tracked back when the referrer URL started to show up in the top pages, and it was right around the time they moved over to https://, so I'm not sure what the best option is to remove that. I know this is a lot - I appreciate any insight anyone can provide.
Technical SEO | | DigMS0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | | Nanook10 -
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect?
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect? If this scenario requires a 301 redirect no matter what, I might as well update the URL to be a little more keyword rich for the page while I'm at it. However, since these pages are ranking well I'd rather not lose any authority in the process and keep the URL just stripped of the ".html" (if that's possible). Thanks for you help! [edited for formatting]
Technical SEO | | Booj0 -
Google adding strings to meta title in SERPs => Driving my client crazy!
Fellow Mozzers, I'm really baffled by Google's behaviour adding strings before my meta title in the SERPs.
Technical SEO | | TheReference
This behaviour seems random, but it mainly happens on queries that trigger the homepages (multilingual .com domain).
I'm aware of meta title guidelines concerning length, and I know that Google may insert strings if it thinks it could benefit the user.
But clearly their "aid" is not helpful at all... Client is really anxious to get this resolved and we're stumped on what could be the cause for this... Some examples: Query: https://www.google.co.uk/#hl=en&pws=0&q=Ogone - Online payment gateway
Result title: en-gb - Ogone - Online payment gateway
Normal title: Ogone - Online payment gateway Query: https://www.google.at/#hl=de&q=Ogone Online Payment Service Provider
Result title: ogone.at - Ogone. Online Payment Service Provider & e-payment ...
Normal title: Ogone. Online Payment Service Provider & e-payment Deutschland
=> For longer titles it will just prepend strings, and leave out our piece of the meta title Query: https://www.google.nl/#hl=nl&pws=0&q=Support Ogone
Result: Support | Ogone
=> For very short titles, Google doesn't add anything, why does it so for the other results? I really don't understand why this happens. The titles are long enough (but not too long), no strange characters inserted. Please, please help. Thanks in advance! Nikolaas0 -
Using 302 redirect for SEO
Hello, I'm in charge of SEO for an information website on which articles are only accessible if you have a login and password. Most of the natural links we get point to our subscribers' subomain : subscribers.mywebsite.com/article1 If they follow these natural links, visitors who are not logged get redirected (302) to www.mywebsite.com/article1 on which there is an extract of the article and they can request a free test subscription to read the end of the article. My goal is to optimize SEO for the www.mywebsite.com/article1 page. Does this page benefit from the links I get to the subscribers.mywebsite.com/article1 page or are theses links lost in terms of SEO? Thanks for your help, Sylvain
Technical SEO | | Syl200 -
Wrong Title In SERP
Hi, When i search for specific keyword that i rank in Google, my title page is completely different from what i see on actual page, but when i search for my other keyword that i rank too, i can see exact same title that i have on my page for the same URL, I'm using Thesis theme to manage my meta tags, How can i change that Title, my CTR dropped dramatically for the past week since it happened Thanks
Technical SEO | | KentR0 -
Title errors for pages behind a login
On our website we have content which is located behind a members login. the SEOMoz crawl report has returned these pages with a "no title" error against them. It appears that these pages are being crawled until the website prompts it to login. I can only presume that it follows the url but doesn't have an opportunity to crawl the meta data. what is the solution for these pages? 401, so that the bots know these pages are behind a login? do we implement anything to ensure "no index", "no follow"? I searched the T'interwebs and couldn't find anything conclusive on this issue.
Technical SEO | | digitalez0 -
Google not using <title>for SERP?</title>
Today I noticed that Google is not using my title tag for one of my pages. Search for "covered call search" Look at organic result 6: Search - Covered Calls Covered call screener filters 150000 options instantly to find the best high yield covered calls that meet your custom criteria. Free newsletter.<cite>https://www.borntosell.com/search</cite> - CachedNow, if you click through to that page you see the meta title tag is:Covered Call ScreenerEven the cached version shows the title tag as Covered Call ScreenerI am not logged in, so I don't believe personalization has anything to do with it.Have others seen this before?It is possible that "search - covered calls" was the title tag 9 months ago (before I understood SEO); I honestly don't remember. I cleaned all my titles up at least 6 months ago.Can I force Google to re-index the page? Its content has changed a few times in the last few months, and Google crawls my site frequently according to webmaster tools.
Technical SEO | | scanlin0