Backlink from High DA but low PA
-
Hi,
Which back link has more value;
1. Backlink from High DA and low PA.
2. Backlink from High PA and Low DA
Thanks
-
I think it is important here to note something that is a bit of a misnomer in the industry.
Page Authority (PA) and Domain Authority (DA) are NOT measures of how much a page or domain will benefit you were you to receive a link from it. They are machine-learned keyword-agnostic predictive metrics for rankings. That is to say, a high DA domain or high PA domain are more likely to rank, but they are not necessarily more likely to help your site rank were you to acquire a link from that site.
We know that the most important raw metric still continues to be the number of root linking domains. We also know that nearly all published link graph calculations look at metrics like the number of links per page to divide link value passed from one page to another. Subsequently, the actual value you get from a link can be wildly different than the PA or DA might suggest.
I would take a different approach altogether. If you spend even a second considering whether to get a link or not because of its PA or DA, you have wasted that second. While using PA, DA, MozTrust or MozRank to sort opportunities might be useful if automated and asynchronous, you should never stop and sweat whether it is worth going after a link. Of course it is. Get that link. Go get it now.
Happy link hunting
-
Kashif
I suggest you may be missing a key point we were trying to make, apologies if I am being blunt.
Topical relevance is integral to long term sustained ranking success. So forget DA & PA for a second. If your keyword is Travel Insurance then a 90 DA & 1 PA link from a Travel Company is an awesome link, especially with some great anchor text. 5 gold stars.
However a link from a company selling pool tables with a DA 20 PA 24 is not usually overly helpful.
So look for not only the DA & PA look for relevance to your website, anchor text... etc. there are alot more factors than just DA & PA. Play with majestic or open site explorer a little more. All good.
Hope that assists.
-
Hi,
What i am getting here is ;
Link with DA=20 & PA=24 is better than that of a link having DA=90 & PA=1 .
-
Agree with John, you still want a link from the New York Times with it's crazy Domain Authority but as the page itself probably would have a very low Page Authority it still wouldn't make sense.
-
It is not as simple as that. Trust flow, and the nature of the citation is also v important. Is the link relevant? If you had to choose one, perhaps DA but I find that a high DA and low PA, usually means it is not a site worth considering.
The questions should be does the site, help drive traffic? is it relevant... etc.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does DA/PA have any effect on rankings?
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
On-Page Optimization | | RyanAmin0 -
Are Pages that have High Traffic and High Bounce Rates helpful?
I work as a marketing director for a small law firm. I had some basic SEO experience prior to joining the firm but I'm still building my knowledge base. I'm working to take over where the previous web developer left off and improve the site. The previous firm had developed pages for the law firm featuring yearly car crash statistics, statistics for bike crashes, etc. These pages get a good amount of hits but people quickly jump off the pages, and most are not even located in a region where they could potentially become a client. I feel like they added the pages to show the client that there was an increase in search traffic. However, 100% of the traffic bounces quickly after viewing the statistics pages. Does a page that has a decent amount of hits, but doesn't lead to conversions and has a nearly 100% bounce rate worth keeping around? My thought is, I would like to remove these pages that do not actually attract potential clients and reduce the overall bounce rate of the site. I don't want to take actions to remove the page without throwing this question out to more experienced people.
On-Page Optimization | | Champlain_Valley_Law1 -
My DA keeps going up, by my rankings keep falling.
Hi, I manage a few clients, but the one that is in reference to this question is a local law firm. They blog on a regular basis and we continue to monitor for and delete any negative backlinks. Their domain authority keeps rising, but they continue to lose rankings for tracked keywords. Has anyone else faced a similar situation? Does anyone one know what is causing this or what I can do to combat it? Thanks,
On-Page Optimization | | GavinAdv0 -
Moz Pro recommends not using a keyword more than 15 times. If there is a lot of content and the density is low, is it okay to go over that?
From MOZ on-page grader... "Recommendation: Edit your page to use your targeted keywords no more than 15 times." But if I use a keyword 50 times and the keyword density is only 2 percent, is that ok? What is more important, the raw number used or the density?
On-Page Optimization | | Jeremy-Marion1 -
How do you find domains with good PA/DA?
I am looking for a domain with a good PA/DA but I cant find a list of relevant domains that are decent. Does anyone know any website that can be used to make the search a bit easier?
On-Page Optimization | | trobs24680 -
The Keyword density in a landing page is very low . by adding meta keyword tag can improve keyword density?
The Keyword density in a landing page is very low . by adding meta keyword tag can improve keyword density?
On-Page Optimization | | socialhi50 -
Google search result dramatically dropped with drop in DA.
It looks like on 11/13 by site traffic dropped by like 75% and it just happens to coincide with the MOZ DA dropping to. Anyone else see this?
On-Page Optimization | | Motom70 -
Would you Consider this High Quality?
Hello, I have a wordpress website that i have updated with a lot of content about the products i sell. Some of the pages link back to my ecommerce website (all links are targeted at the proper/related page). I put a lot of time and effort into creating the content and providing all of the information that i think users or consumers would find useful, but the site doesn't rank at all. I'm wondering what your opinions are as to why this is not being shown in the serps. The URL is http://goo.gl/Qz5jSQ All opinions welcome. Thanks
On-Page Optimization | | Prime850