Implemented schema.org on our website and it's showing up as being correct but I've been told its wrong- can someone please have a quick look ?
-
Dear Mozzers,
We have implemented schema.org on our website and it's showing up as being correct.
However, I've been told by a SEO company that what we have done is incorrect and is therefore giving out wrong signals to google and that it needs fixing but they haven't told me whats wrong with it.
Would someone please be able to have to have a quick scan and highlight anything that is not correct. I have enclosed 4 urls belows of the different sections of my website.
My website homepage - is -- http://goo.gl/2F80w2
We have a number of branches- An example branch url is - http://goo.gl/8FpcaS
example category url - http://goo.gl/gbAaD2
example product url - http://goo.gl/EXI1Sr
Any assistance would be greatly appreciated
Many thanks
Peter -
Hi Peter, I am very glad I could be of help. Please let me know if there's anything else I can do for you sincerely, Thomas
-
Hi Tom,
Many thanks , Very helpful links here. I will take a look
thanks
Peter
-
Hi Peter
Can only agree with Dirk on this, I have only ever seen the markup in one area when it has been implemented using JSON-LD, we did recently do some markup for a client using Magento which uses a third party search system.
We implemented the code in the normal manner which shows up in the html blocks as Dirk mentioned this was rewritten by the 3rd party search system to use JSON-LD and the code was then all in a nice neat block. But I have never heard of this being a requirement.
Andrew
-
Some outstanding examples can be found here
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
Then test your own site and other sites that you know will have proper implementation using
https://www.deepcrawl.com/knowledge/best-practice/schema-101-the-tags-that-search-engines-support/
THE REGEXES:
Use the pre-written regex below to extract your site’s schema tags.
MICRODATA ONLY:
microdata:(itemtype=["']http\:\/\/schema.org) microdata-itemtype:{0..9}itemtype\s?=['"\s]?http\:\/\/schema.org\/([^\"\s\']*)
RDFA ONLY:
rdfa:(vocab=['"]http:\/\/schema.org\/['"]) rdfa-typeof:{0..9}typeof=['"]([^"']*)"
JSON ONLY:
json-ld:(
-
If the markup passes the test it's valid markup & meets Google's guidelines. It would seem a bit ridiculous for Google to develop a test if the results of the test were not valid.
Never heard that markup needs to be put in one place. Most of the time the markup is inserted within your HTML so you will have several blocks of markup (unless you use the JSON-LD markup).
Dirk
-
Many thanks Both,
The SEO company got back to me and implied that as my webpages contain contains several blocks of markup , the first issue is that they need to be condensed into one set of markup for each page.
The also said, it was to basic and not extensive enough and even though Google's testing tool does not indicate any errors does not necessarily mean that the markup is correct or that it meets Google's guidelines.
Do you know if they have a point about the single markup as opposed to several blocks of markup per page as I have never heard that point mentioned before?
thanks
Peter
-
I have checked all of the urls that you have added in your question above and I can confirm that they are all clean and green according to the Structured Data Testing Tool as highlighted by Dirk above https://developers.google.com/structured-data/testing-tool/ so not sure what the SEO Company is looking at.
-
Hi
You can check the implementation in Webmastertools https://developers.google.com/structured-data/testing-tool/ - or in a tool like https://webmaster.yandex.com/microtest.xml
I checked a branch page - for Yandex some of the fields are not correct (url / local address / local phone missing) - but most of it seems ok. For Google everything was ok.
You could check the other pages as well using these tools.
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
From traction to non existent! What happened to my Photography site and what can I do to fix it?
Aloha guys, To start as I always do with the (awesome) Moz community I wanted to say thanks for the insight! This has to be one of the best online communities and help resource with great positive and concise help that really makes a difference, so many thanks everyone! PS I also do my best to relay what I learn here to fellow business owners and point them to SEO boosting avenues to help support the community as much as possible. Anyways... **My Photo website ** **Current top wedding website (I do enjoy her work!!!) ** Attached below is a link to some stats/graphs! The Problem! After the recent Google update last month I've had a drop in my site visibility from 5.8% and some change to now .7% of search volume.. Painful for my photo & video business here on Kauai to say the least. A few images are attached, is there also any correlations you guys can see or think may help to get my site up to the first page? I know we deliver some of the very best work here on the island and deliver great service too, its a bummer that we cant do more for folks visiting here that dont even know we exist! The question! Do you guys have any ideas on what can be done to get my page to gaining organic traction and doing great again? My goal is to have our business rank for Kauai Wedding Videographer, Kauai Wedding Photographer, and Kauai Family Photographer! My moz dashboard is still saying we're on the way for that but that my search visibility is way way down. Any clarity or ideas are greatly appreciated you guys! I would love to relay this to the wedding community as well! Warmest aloha from Kauai everybody and have a great day! NjELT NjELT
Local SEO | | Trey30 -
Ideas on competitors website jumping so quickly?
Aloha Moz community! I've been chipping away on my site and have been happy to see progress on getting to the first page for some searches I'd like to rank for. That being said and during my time doing this I noticed a fellow photographer jump to the first page out of what seems like nowhere! http://emilyhelen.com/ It left me scratching my head trying to figure out where and how they're site jumped up to the front so fast and has been holding strong since then. Do you guys have any ideas or ways I could replicate that? Much appreciated as always guys! Warmest aloha, Jon Gibb
Local SEO | | Trey30 -
Schema for Multiple Stores
Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc. I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS: My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up. Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!
Local SEO | | LiamMcArthur0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Two websites, same business name, same NAP
Hi, A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions. He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work. Both websites have the same business name and same address and phone number. There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options? Redirect the old website to the loft conversions one (he might not like that idea) Change the address and phone number on one website?(and all subsequent citations?) Would love some help on this!
Local SEO | | AL123al0 -
Dynamic websites & SEO
Hello Mozzers, I would love some advise from some seasoned SEO people PLEASE. The company I work for are replacing their static website for a new dynamic website which affectedly serves blocks of generic content based on the users activity. Currently we rank really well, especially for local long tail terms - however I am very unsure and apprehensive as to how this new approach will affect our rankings. Can Google index content pulled together on the "fly"? Can anyone recommend an article, website, white paper - explaining how to limit the change to SEO? Kind regards Ben
Local SEO | | Bendall0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0