Google Analytics goals by source report?

[DmitriiK]

Hello everybody.

Is there way in Google analytics to create report on what goals have been completed per each source?

Example:

Lets say I have 3 goals: Subscription, Purchase, Quote.

How can I get report, saying something like this:

google / organic - Subscription - 5 conversions
                             Purchase     - 3 conversions
                             Quote          - 10 conversions

and so on.

P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed.

Thanks

[timesharecmo]

again, per Garfield's answer, you're trying to map things that can't be mapped because they likely do not share a primary key.  but if I am wrong on this, I'd like to know because it would open some other options for reporting.

[DmitriiK]

Anybody knows if what i'm asking is possible to do with GA API?

[DmitriiK]

Thanks for reply.

Yeah, that's the way I'm going to do if can't find any better solution.

[garfield_disliker]

I think the issue is you're expecting to be able to drill down from source/medium (dimension) into different goal completions, which are metrics, not dimensions. You can only drill down from dimension to dimension. https://support.google.com/analytics/answer/1033861?hl=en

The closest solution to your problem would have to come from a custom report, where you have each conversion as its own metric column paired with source/medium as your primary dimension. http://imgur.com/Dzwvaec

Once you have a custom report, you can basically just share a template link and it should be relatively easy to move it from client to client at that point. Mildly tedious but better than building dashboards imo.

Dzwvaec

[DmitriiK]

I thought of this way - but figured there should be easier (less bulkier) way to do this. Well, I guess if nobody else has any suggestions, I'll do that.

[TomRayner]

Yep, that makes sense.

In that case I would create a dashboard to show a report of goal completion by source for all of the goals the site has.

Go to dashboards > new dashboard - and then add a new widget.

Select the table option. For your "Display the following columns:" select:

Source/Medium for the dimension

For the first metric, type in "goal" in the search bar, it will then list all of the GA goals in the account and the different options you can show.  For the first metric column I like to use "Goal X Completions".  And for the second column I like to use "Goal X Conversion Rate"

Save the widget and you should now see each goals conversions and conversion rate by source/medium (you can change that to just source or medium if you prefer).

Duplicate the widget and change the goal metrics to each goal that you'd like to track.

At the end you should have a dashboard that shows you all of the goals by channel in one view and click.  A bit of work to set up, but definitely the quickest way to check back in later.

Hope that helps.

[DmitriiK]

Hi. Thanks for reply.

No, it's not. The problem is that i have 20+ clients, each of them have 3-5 goals, so, I would like to send them a report of goals by source. Also, for our own website we have 18 goals - switching the way you suggest (and that's the way I am doing) is very time consuming and somewhat difficult to see the whole picture.

Hope this makes sense.

[TomRayner]

Hi Dmitrii

Would the standard Acquisition > All Traffic > Channels report in GA be able to satisfy your request?

If you go to that view, the last three columns look at goal completions:

http://i.imgur.com/a24wCyM.png

You can filter this column by all goals or individual goals.

That way you can compare goal conversions by channel quite quickly, but also if you click into the channel itself, you can select the goal in that drop-down menu to get the number of conversions.

You'd also be able to set this up in a dashboard.

Would that do the trick?