How to get an Updated Logo in Search Results?
-
I'm having trouble getting a new logo in search results. My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results. Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content.
Here's a list of what we've tried:
- We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign
- Added schema.org logo and organization markup
- Featured a high resolution image on our "Logos" page (top result for "RealSelf logo")
- Verified wikipedia has the proper image
- Modified all social profile logos: Twitter, Facebook, G+, etc..
- Begun outreach efforts to have high ranking image results update our logo
I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?
-
Thanks for helping Dirk!
-
Dirk's suggestions are perfect. In addition, I would add a few things.
First just to check, this is your real new logo now? http://fi.realself.com/images/layout/logo.png?1398004321
When you do the image search in Google, just look at where all the old images are located. For example I would go through ALL of the results, not just Dr Ellen - like this one shows up for me: http://www.elitemdspa.com/realself-testimonials/
Contact all websites that are using your old logo and ask them to update to the new one.
-
Point 6 seams to be the most important one - make sure they update all the logo's (most of the results I get seem to be affiliated with your company - so this shouldn't be to difficult to do).
Example: http://drellen.com/realself-reviews/ - the logo is changed in the body - but the bigger logo is still the old one.
On your site - rename your logo to real-self-logo.png & make the alt "Real Self Logo" to make it very obvious that the image = your logo
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should our rebranded company update our existing Instagram profile or delete it and start from scratch?
Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route. Any thoughts?
Branding | | RyanHeffernon0 -
Wrong logo on Google Knowledge Panel
We have several different listings & brands on our site and the logo that is being pulled is one of our listings. We have identified the logo through organization structured data as well as provided the "feedback" section with the correct link multiple times. Does anyone know how we can get this resolved?
Branding | | imjonny1230 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
Path to getting reviews on Google and Yelp
Yelp and Google, what would be the right path customers have to follow in order for their reviews to be posted and more importantly, to stay there?
Branding | | echo10 -
Strategies for getting more listings on first of google
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
Branding | | barnst0 -
Signals to trigger Google Shopping Results?
I am in the process of setting up a shopping cart for a customer. We will probably use osCommerce. Are there established best practices and guidelines to make one's cart trigger results in the Google "Shopping" category? For instance, using microdata and the semantic markup from Schema.org? Any experience here is welcome.
Branding | | networkelites0
