Does embedded content (from my site) help seo
-
hi
i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc).
from an seo perspective i have two questions:
1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit
2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
-
Hi Neil,
Don't host the video in two separate locations. You don't want to publish it to Youtube and also store it on your own server, for example. In light of your latest comment, I'd suggest you publish the videos to Youtube, embed those videos on your site, and encourage the hotels to do the same. You should associate the Youtube channel with your own site, and provide links back to your site from the videos (as Andy suggested). Follow the steps outlined in Youtube's guide.
In an ideal world -- a world where all 90 hotels were happy to link to your website -- this advice might be different. Ideally, you'd have links to your site. But if you self-host, it seems likely that you'll have hardly any views: your hotel partners won't link to the videos, and the videos won't be easily discoverable. By hosting on Youtube and encouraging video embeds among your hotel partners, you can at least, as you said, generate a lot of interest around the content. Google does favour Youtube videos in SERPs, so this strategy should help your Youtube channel perform well for queries related to your partner hotels. You can use cards or annotations in the Youtube videos to direct visitors to your site, as well as providing a link in the description.
-
thanks andy - yep that tricky part is the hotels wont want to embed the video if it links to my site (as that will then mean someone could end up seeing their competitors). i guess i could do both with a version on my site and one on youtube or is that dodgy for duplication? sorry for confusion but its a key part of my content strategy and i have investing in high spec cameras to eithr do drone footage or virtual tours (which would sit on my site) and want to ensure this engaging content gets viewed as much as possible (so embedded on their sites) whilst enhancing the credibility of my own site
thanks - sorry for waffle!
-
Look past YouTube for your SEO benefits Neil. If you have a lot of hotels working with you, links from these to key pages on your site will be much more beneficial for you.
However, this doesn't mean you should ignore YouTube, as it can be a great source of traffic. Get those call-to-actions in there, as a video watermark, as a link on the video and from your channel, and engage with those that join in with the discussions. Human interaction can play a big part.
-Andy
-
thanks - i see what you mean. as there will be potentially around 90 well established hotel sites embedding these videos (will be more than one - around 6 per hotel) is there anything i can do to get more seo juice from them doing well on youtube?
-
Hi,
The best way to look at video, is look at any search results where they appear - Google never shows anything that is self hosted. In terms of getting traffic from a video, I would be creating the video and hosting it on YouTube and then embedding that on your site. Create your own channel and then link back from the videos and your channel back to your site.
Perhaps if a video is embedded on a hotel's website, you could try and figure in a way to get a link back to your own site as part of the 'package' on offer.
I hope that makes sense?
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help for SEO
After Penguin 5 what are the major changes in onpage that is necessary and what are the best techniques for link building?
Link Building | | Chirag7530 -
How can a site with no content, non SEO optimized or any value rank better?
I understand there are many more variables to rank #1, but this site is currently #1 for one of our top keywords and I really don't understand what they Competior site barely has 200 words on any given page, very few content other than images with no ALT tags, titles, No H1 tags. in other words the website is not SEO optimized. My site has content, product descriptions, images, relevant titles, and definitely more optimized than competitor. My site VS competitor Total pages: 246 (me) vs 49 (them) Page Authority: 34 vs 26 MozRank: 5.3 vs 4.5 MozTrust: 5.7 vs 5.4 Domain Authority: 22 vs 17 External Links: 65 vs 7 Internal Links 152 vs 1 Followed Links 14 vs 5 More C-Blocks 14 vs 4 Total Social Shares: 127 vs 4
Link Building | | Droidman860 -
Forum signature links and SEO
Regarding this article on forum signature links, is this good advice? http://searchtempo.com/forum-signature-links-and-seo/ Doesn't Google suggest a nofollow on these types of forum links? On a related matter, is it a good practice to add a Google Plus link in forum signatures? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
Shopping comparison sites for ecommerce Seo
Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?
Link Building | | DavidLenehan0 -
How do you remove links TO your site?
Lots of old links to our wine rack store site from many years ago, how do I get these removed? block them? Not sure if Penguin got us because of these....
Link Building | | AmazingUniverse560 -
Run of Site Links
I recently got a link from a relevant site but it ended up being a run of site link. The site has over 3,000 pages that now link to my site. Will my site get penalized for this?
Link Building | | mj7750 -
Good SEO Companies
Can you recommend any reputable SEO companies for someone with a smaller budget? Mainly just looking for link building.
Link Building | | bigboy7250