Does embedded content (from my site) help seo
-
hi
i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc).
from an seo perspective i have two questions:
1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit
2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
-
Hi Neil,
Don't host the video in two separate locations. You don't want to publish it to Youtube and also store it on your own server, for example. In light of your latest comment, I'd suggest you publish the videos to Youtube, embed those videos on your site, and encourage the hotels to do the same. You should associate the Youtube channel with your own site, and provide links back to your site from the videos (as Andy suggested). Follow the steps outlined in Youtube's guide.
In an ideal world -- a world where all 90 hotels were happy to link to your website -- this advice might be different. Ideally, you'd have links to your site. But if you self-host, it seems likely that you'll have hardly any views: your hotel partners won't link to the videos, and the videos won't be easily discoverable. By hosting on Youtube and encouraging video embeds among your hotel partners, you can at least, as you said, generate a lot of interest around the content. Google does favour Youtube videos in SERPs, so this strategy should help your Youtube channel perform well for queries related to your partner hotels. You can use cards or annotations in the Youtube videos to direct visitors to your site, as well as providing a link in the description.
-
thanks andy - yep that tricky part is the hotels wont want to embed the video if it links to my site (as that will then mean someone could end up seeing their competitors). i guess i could do both with a version on my site and one on youtube or is that dodgy for duplication? sorry for confusion but its a key part of my content strategy and i have investing in high spec cameras to eithr do drone footage or virtual tours (which would sit on my site) and want to ensure this engaging content gets viewed as much as possible (so embedded on their sites) whilst enhancing the credibility of my own site
thanks - sorry for waffle!
-
Look past YouTube for your SEO benefits Neil. If you have a lot of hotels working with you, links from these to key pages on your site will be much more beneficial for you.
However, this doesn't mean you should ignore YouTube, as it can be a great source of traffic. Get those call-to-actions in there, as a video watermark, as a link on the video and from your channel, and engage with those that join in with the discussions. Human interaction can play a big part.
-Andy
-
thanks - i see what you mean. as there will be potentially around 90 well established hotel sites embedding these videos (will be more than one - around 6 per hotel) is there anything i can do to get more seo juice from them doing well on youtube?
-
Hi,
The best way to look at video, is look at any search results where they appear - Google never shows anything that is self hosted. In terms of getting traffic from a video, I would be creating the video and hosting it on YouTube and then embedding that on your site. Create your own channel and then link back from the videos and your channel back to your site.
Perhaps if a video is embedded on a hotel's website, you could try and figure in a way to get a link back to your own site as part of the 'package' on offer.
I hope that makes sense?
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A dumb SEO question
Is it possible for a blog to rank only with fantastic content without any purchasing of backlinks... And how long does it take (on average) to get for example 500 active readers daily?
Link Building | | ImeuOkou0 -
How Does Google Treat Scapper Sites?
I have seen several sites that have data or some type of information about a website. Often the site appears to be trying show the value of a site. How does Google treat the links this scrapper type sites give? Should these types of links be ignored or should they be disavowed? Here is an example: http://www.sitetracer.com/www.tourexperience.com
Link Building | | Firestarter-SEO0 -
How to safeguard against negative SEO for new sites?
Hi Mozers!! I have a question. The ugly tools for blog commenting etc are still out there, my question is what if your competitor notices you that you are new to the business and they start building 20,000+ backlinks to your new site, and they too with one exact match anchor text that you are targeting. I know we can disavow tool, but I guess that would be too late? What are your thoughts? What will be the solution the above case scenario?
Link Building | | TheSEOGuy10 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Moving content archive from a new blog to a mature content website?
I'm working with a publisher who has a young blog that is 6 mos old and is considering folding it and moving it's archive of content into a relavent, more mature website. This blog already has numerous links directing readers to this more mature website. My question is would it make more sense to leave the blog in place and continue to publish new posts and benefit from the link relationship with the mature website? Considering the blog is relatively new, would it matter much if we folded and moved it's archive?
Link Building | | accessintel0 -
Utilizing Print Media for SEO
Hey SEO MOZ, We have a client that holds the license to a famous Australian designer. The Designer and our client both get mentioned a lot in the print world. They get coverage in publications like the New York Times, Home and Garden Magazine and other top print media publications. Sometimes it's our clients business name mentioned and sometimes it's the designer's name who they hold the rights too. I'm wondering how we can utilize this exposure for their SEO? It already drives traffic to their website but it also be great to harness this exposure to increase their rankings. I know one way is to see if the article is also printed online and see if you can get a link on their. But I'm wondering if there are other ways to use this? Also do you have experience contacting major publications to see if they can put a link in an online published article and if they ever respond to these requests? Really appreciate this!
Link Building | | TWSOM0 -
Is there way to identify all back links throughout a site or do I have to check one site page at a time? Thanks!
Sorry if it is obvious, but I can't seem to figure it out. I'd like to be able to run a report that will list all of the back links on every page of my site.
Link Building | | TRCCommunications0 -
Is M2 Newsire a good PR distribution site for SEO?
Hi I am considering using M2 Newswire, a press release distribution services. I am just wondering if anyone knows if M2 Newsire is a good PR distribution site for SEO? I.e. will i get many backinks from using the service? Cheers Mik
Link Building | | increation0