Meta description issue on Google
-
Hello,
I have a small issue on Google with our Meta Description tag not always being properly displayed.
If you search for the term: Globe Car (in two words), everything is being displayed properly: http://screencast.com/t/YQCUkJnk
Now do the same search for the term GlobeCar (in one word) and the meta tag set into our homepage seems to be totallly ignored and Google is now displaying something that is generated from out of their hat: http://screencast.com/t/K0KeeRGSgspV
Anyone has an idea what would cause this?
Thanks!
-
For the "globe car" keyword, google shows the result from your meta description.
But for "globecar" keyword, I think it's showing the result from your G+ business listing page. It should be happening for Structured Data (schema) or as it's your brand name.
-
Hi,
I recently answered a question just like this here. This also includes a link to a video by Matt Cutts in regards to this topic.
The key here is that Google will take the "search words" and try to general results that are the most applicable to that search. In many cases that means they generate their own descriptions.
This is a huge task and Google does a very good job with most searches, however I have never seen a perfect search engine. In your case Globe Car and GlobeCar are 2 different keywords sets to Google. For very popular terms like WordPress and Word Press, Google has learned to treat them the same, but it can't do this for every word or set of words.
I hope this helps,
Don
-
"1. Focus Your META Description
Let's say that, for some reason, we really wanted that SEOmoz blog post to rank for "January 19". One solution is to make sure that phrase appears in our META description for the relevant page. If Google can find the matching copy in your description, they're more likely to use the tag as is. It's also just a good exercise – figuring out what your core target keywords are and targeting them naturally in your META description (don't just make it a list of keywords, of course) will help you focus your overall on-page SEO efforts."
https://mza.bundledseo.com/blog/why-wont-google-use-my-meta-descriptionAnd i didn't see GlobeCar in your meta description. That's why on one keyword Google didn't display your meta description and show something from code that contain GlobeCar. Also in title you have "Globe Auto", domain is different and this will confuse user so they didn't display original description.
I forgot also this one:
https://support.google.com/webmasters/answer/35624?hl=en
"Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content."
seems that they think that your description is different than on-page content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Publisher status
Hi all, I just wondered what the general opinion was with regard getting Google publisher status for medium to large organisations. Lots of our clients write a lot of articles & publications and it would be interesting to get some thoughts on how others view Authorship & in particular Publisher credentials. Thanks!
Technical SEO | | davidmaxwell0 -
About google Disavow tool
My website is attacked by spammed link method, so should i use Goolge disavow tool to remove that links? And i have an question that when i use google Disavow to remove backlinks, but i still not remove it on the webpage that placed my links. Does Google index that backlink again? or never?
Technical SEO | | magician0 -
How do I get out of google bomb?
Hi all, I have a website named bijouxroom.com; and I was in the 7th page for the search term takı in google; and 2nd page for online takı. Now, I see that in one day my results seem to be on the 13th and 10th page in google respectively. I made too much anchor text for takı and online takı. What shall I do to gain my positions back? Thanks in advance. Regards,
Technical SEO | | ozererim0 -
Google Page speed
I get the following advice from Google page speed: Suggestions for this page The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 77.1KiB. http://www.irishnews.com/ http://www.irishnews.com/index.aspx I'm not sure how to fix this the default page is http://www.irishnews.com/index.aspx, anybody know what need to be done please advise. thanks
Technical SEO | | Liammcmullen0 -
Description and Title keyword Not showing in Google SERP?
It appears our description and title have disappeared in Goggle and Bing search results. We currently did a update to Magento 1.7 and the robots.txt included this: User-agent: * Disallow: / But that is fixed in Google Webmaster tools and everything else looks good. Here is the site: http://www.oxygenconcentratorstore.com/ Any help would be awesome. Thanks. google_serp.jpg
Technical SEO | | chuck-layton0 -
Rel=canonical issue
Re. http://www.appetise.com. We have been alerted that we are "not making appropriate use of the rel=canonical tag". Please could someone just clarify this for us and let us know the recommended remedial action we need to take to rectify the issue? Many Thanks, RB
Technical SEO | | E-resistible0 -
Google Plus 1
How google plus 1 votes can affect your position in google search engine? On my website i have a google plus button, i have just 3 votes, if i buy lets say 100 votes, but slowly, in a month, will this affect my ranking positively?
Technical SEO | | prunarevic0 -
WP description plugin
Can anyone recommend a WP plugin which creates a description from the individual blog post it's describing?
Technical SEO | | catherine-2793880