How to get more Facebook likes
-
Hello,
We're doing a $5/day like campaign with our cover photo on this Facebook page.
What tips do you have in getting more likes, we're only getting like 2 a day. We need lots.
Themes:
Healing with alternative healing methodologies (orgonite - healing devices, MMS - a powerful supplement)
Helping wolves
Helping bees
I know we're an interesting niche and hard to advise. Here's our site. What tips do you have, just for Facebook?
-
Hi Bob,
I don't believe the price of what you are selling has a significant impact on the cost of ad clicks. The audience definition you use along with the relevance score of your ads is what will have the most significant impact in determining how much you will pay for ad clicks.
Whether or not your ad campaign will be successful in selling a $50 product, I cannot say. There are a lot more factors that go into this. Generally, I like to use social ad campaigns to promote content or even just as a remarketing campaign so I know I am only reaching users who are familiar with the brand/website I am promoting.
Let me know if that helps, I may have misunderstood your question!
-
Troy,
Can you sell $50 products this way? How much does this cost?
-
Hi Bob,
I definitely agree with the comments above to try a new banner image and connect with existing communities.
To answer your question about what can be done to improve your ad campaign on Facebook, I would suggest testing out a new bid strategy. If you haven't experimented with a low CPM bid then give it a try with one of your more refined audience targets. If you've noticed any demographic trends from your current like base then you can also try to refine audience targeting based on that. I'd also suggest testing out multiple audience targets, sometimes going a bit broader with a low CPM bid will produce a lot of likes at very low costs. However, keep in mind that these are not always going to be the most engaged users.
You can also work on improving your relevance scores, if your ads are getting low relevance scores after the first 500 impressions you can pause them and create duplicates, once you've done this a few times you should be able to determine a good benchmark relevance score which will be the lowest you are willing to settle for. If you can improve your relevance scores by even just a few points it should have a significant impact on your cost per like!
To sum things up - Try new bidding methods, test audience targets and don't settle for <4 relevance scores on your ads!
Hope that helps, let us know if you are able to see any improvements!
-
Be active in relevant communities and share the post there.
@ the beginning you can get a lot in communities and you get the right (interested) audience.
They will like, maybe share and comment in that community - you need to monitor it. I made hmmm 16 likes in two hours that way - just to show a client what to do.Its working in some topics in germany pretty well - dont know how it would be in your case.
(The banner is really not the best for ads - like moosa said.)
-
I am not very good with facebook Ads but as a user if I will look at your banner, I probably will not convert and like your page. Why not share some information that is valuable to your targeted audience and instead of boosting page why not boost post that contains some valuable information. I am not saying you will be able to get tons and tons of like but atleast the results will be better than 2 a day.
Just a thought!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Path to getting reviews on Google and Yelp
Yelp and Google, what would be the right path customers have to follow in order for their reviews to be posted and more importantly, to stay there?
Branding | | echo10 -
City Gird.... Have you heard of it? Do you like it?
Has anyone use the City Grid software/ network to boost your local online presence? If so, what are your thoughts on it ? Did you get good enough results that would justify the investments? All comments and opinions are welcome. We are trying to weigh our options...
Branding | | AubbiefromAubenRealty0 -
What is the best set-up on Facebook if you have a spanish speaking and english speaking audience?
Hunting around I don't see a simple answer as to the best way to treat a customer base that speaks 2 different languages. The ultimate goal is to build the most efficient, easy to manage solution where segmentation is minimal, ie: we don't have to add 2 lists of friends, if possible. There are a couple of options, 2 company pages (1 english, 1 spanish) 1 company page (english) + community page (spanish) - community pages look like the company can loose ownership however. 1 company page + group What is the best way to do this?
Branding | | landon_harlan0 -
How many FaceBook likes do I need to start making a difference?
Just started the social scene. We have a FaceBook page https://www.facebook.com/SMSPro.Safety.Management.System Only about a year old, and until two weeks ago, we had about 8-10 likes. Then I started working on getting likes (please like this page if you can). Question: How many Likes do I need for Google to start counting this as significant? Would also appreciate any comments on FaceBook page to help.
Branding | | manintights280 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0 -
How to get Social Mention from an Expert in A field you know nothing about?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something. I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds). I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums. What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Branding | | SEODinosaur1 -
I need to get my hands on some already registered domains?!?
Hi Guys & Gals, There are a couple of already registered domains i'd like to get my hands on, but i'm coming up against a brick wall. I have already tried contacting the domain owners directly if there contact info is available through whois and tried using a domain brokerage service from the likes of SEDO to try and acquire the domain on my behalf...but they seem to only work they have solid whois contact info to use. My problem is that where do I turn now after the above routes failing? Are there any good domain brokerage services you are aware off or any other approach I could try to aquire such domains?? Thanks James
Branding | | cewe0