Page Authority for localized version of website
-
Hello everyone,
I have a case here were I need to decide which steps to take to improve page authority (and thus SEO value) for the German pages on our site. We localized the English version into German at the beginning of 2015.
www.memoq.com - English
de.memoq.com - German
By October 2015 we implemented href tags so that Google would index the pages according to their language. That implementation has been successful. There is one issue though: At that time, all our localized pages had only "1" point for Page Authority ("PA" in the Moz bar). At the beginning we though that this could be due to the fact that localization was done using subdomains (de.memoq.com) rather that subfolders (www.memoq.com/de). However, we decided not to implement changes and to let Google assess the work we had done with the href tags.
Its been a while now, and still all our German pages keep having only "1" point for page authority. Plus we have keywords for which we rank in the top 10 in English (US Google Search), but this not the case for the translated version of the keywords for German (Germany Google search).
So my question basically is:
Is this lack of page authority and SEO value rooted in the fact that we used subdomain instead of subfolder for the URL creation. If so is it likely that Page Authority for German pages and SEO value will increase if I change the structure from subdomains to subfolders?
Or is it that the problem in PA is rooted somewhere else that I am missing?
I appreciate your feedback.
-
Correct. I just confirmed that it is how Mozscape handles the hreflang tag. We do not yet transpose the actual value of the canonical version onto the hreflang variant. You should, in theory, assume the Page Authority of your homepage is identical with the Page Authority of the de.* variant. At least, that appears to be the way in which hreflang is supposed to be handled.
-
HI,
Thanks for your quick reply and expect your next answer. So the subdomain/subfolder issue is not the actual reason for the "1" point for every German page?
-
Page Authority is based on the links pointing to the page. There are only a handful of links on the web which point to your de.* version of your site, so it wouldn't have any independent Page Authority. Now, my guess is that MozScape simply does not currently project PA through to all of the hreflang variants. I am double checking on this now and should have an answer for you soon.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google.
Technical SEO | | ChophelDoes anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Pages not indexable?
Hello, I've been trying to find out why Google Search Console finds these pages non-indexable: https://www.visitflorida.com/en-us/eat-drink.html https://www.visitflorida.com/en-us/florida-beaches/beach-finder.html Moz and SEMrush both crawl the pages and show no errors but GSC comes back with, "blocked by robots.txt" but I've confirmed it is not. Anyone have any thoughts? 6AYn1TL
Technical SEO | | KenSchaefer0 -
Linking Pages - 404s
Hello, I have noticed that we have recently managed to accrue a large number of 404s that are listed as Page Title/URL of Linking Page in Moz (e.g. http://www.onexamination.com/international/) but I do not know which site they are coming from, is there an easy why to find out or shall we just create redirects for them all? Thanks in advance for your help. Rose
Technical SEO | | bmjcai1 -
Organizing A Backlink Authority Category Page
I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory. (1) What would be the best way the keep these pages organized? I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page. An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?
Technical SEO | | nat88han0 -
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
If the order of products on a page changes each time the page is loaded, does this have a negative effect on the SEO of those pages?
Hello, a client of mine has a number of category pages that each have a list of products. Each time the page is reloaded the order of those products changes. Does this have a negative effect on the pages' rankings? Thank you
Technical SEO | | Kerry_Jones2 -
Too many on page links
Yes this question again. I know it get's asked a lot and I know of a few fixes, but this one I'm having a problem with. So we have a fan gallery on our site which is not only causing duplicate page titles, which I'm thinking we can fix with a canonical, but also too many on page links. The issue is this is on drupal which I have very little experience with and it seems to just be located within the fan galleries section of the site. After looking at a few things I know that no-follow wont be an option since from what I read it wont really work anyway so I was wondering if anyone else has an asnwer. I just read through a million articles trying to find a simular situation and can't seem to find anyone with the same thing. It might have something to do with the plugins the programmers used, but my inexperience with drupal is making this difficult. Thanks guys.
Technical SEO | | KateGMaker0 -
Removing some of the indexed pages from my website
I am planning to remove some of the webpages from my website and these webpages are already indexed with search engine. Is there any way by which I need to inform search engine that these pages are no more available.
Technical SEO | | ArtiKalra0