Recent drop in SERP from #1 to #2\.
-
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.
Also of note, when I test, We're #1 on mobile, #2 on desktop.
Sorry to not list the url's. omitted intentionally.
Any thoughts would be much appreciated.
-
Thanks for the update, and good luck!
-
Well it finally happened...yesterday, we're back at #1. And a quick check today confirms. Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.
-
It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.
Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.
-
Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.
-
Hi Wagner,
I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry. -
Hi Gaston-
No major changes.
I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.
Any thoughts?
-
Hi Wagner,
How long have you been #2?
have you made any major update? or any update at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS Update - 1 Category Dropped Out of Google
Hi We updated to HTTPs last week, we haven't had any major issues and most categories on the site are OK, apart from one. We have completely dropped out of ranking in Google at all for our Dollies section: https://www.key.co.uk/en/key/dollies-load-movers-door-skates We've always ranked well on the first page for a number of keywords, now we're out of the top 100 - I am trying to hunt for an issue but I can't seem to find one. Can anyone advise? Thanks 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Truncated sitelinks in SERP
Anyway, I've seen these pop up for certain searches (not all). I'm curious as to how these truncated sitelinks appear. When searching for a company, the full sitelinks appear with descriptions and the like, but these little ones are a little new to me (apologies, I don't know if they have an official name). Is there a way to get them to appear for our page? Or more importantly, does it matter? iZlJZ
Intermediate & Advanced SEO | | Parker8180 -
Wrong meta descriptions showing in the SERPS
We recently launched a new site on https, and I'm seeing a few errors in the SERPS with our meta descriptions as our pages are starting to get indexed. We have the correct meta data in our code but it's being output in Google differently. Example: http://imgur.com/ybqxmqg Is this just a glitch on Google's side or is there an obvious issue anyone sees that I'm missing? Thanks guys!
Intermediate & Advanced SEO | | Brian_Owens_10 -
Drop of 11 places - server issues?
Hi all, I have experienced a drop of 11 places for our main keyword since our last Moz rankings report which means page 2 to page 3. I have also received an error 904 in my weekly crawl report two weeks in a row and think this may be the reason for the drop. Could this result in a drop of 11 places? Last week I also tweeked the H1 tags on my main landing pages, nothing major just a reordering of the words. Could this result in such a major drop? Final question is does anyone know of any major algorithm update last week that could have affected rankings so drastically? Thanks all
Intermediate & Advanced SEO | | gavinr
Gavin0 -
2 sites or one sites: 2 locations
Hello, I have a dog training client who is offering services in 2 separate locations. We're looking to be first in the non-local search results and also rank well in google places. Would it be better to go for 2 separate sites or one site and try to rank for 2 different locations with one site? There's both local and standard search results when we type in our keywords. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Dynamic URLs Appearing on Google Page 1\. Convert to Static URLs or not?
Hi, I have a client who uses dynamic URLs thoughout his site. For SEO purposes, I've advised him to convert dynamic URLs to static URLs whenever possible. However, the client has a few dynamic URLs that are appearing on Google Page 1 for strategically valuable keywords. For these URLs, is it still worth it to 301 them to static URLs? In this case, what are the potential benefits and/or pitfalls?
Intermediate & Advanced SEO | | mindflash0 -
Xpath to scrape date from google serp
Anyone managed to scrape the date from a google serp? I can get title, link etc. but the date just eludes me...please help! Here's an example of the kind of code google is returning: Latest UK News Headlines - Mirror.co.uk <cite>www.mirror.co.uk/news/</cite>
Intermediate & Advanced SEO | | JaspalX
Cached
-
Similar
You +1'd this publicly. Undo
13 Jan 2011 – Get the latest News and Headlines from the Daily Mirror newspaper. Read breaking bulletins, front page reports, daily articles and celebrity ...1