Recent drop in SERP from #1 to #2\.
-
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.
Also of note, when I test, We're #1 on mobile, #2 on desktop.
Sorry to not list the url's. omitted intentionally.
Any thoughts would be much appreciated.
-
Thanks for the update, and good luck!
-
Well it finally happened...yesterday, we're back at #1. And a quick check today confirms. Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.
-
It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.
Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.
-
Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.
-
Hi Wagner,
I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry. -
Hi Gaston-
No major changes.
I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.
Any thoughts?
-
Hi Wagner,
How long have you been #2?
have you made any major update? or any update at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to avoid getting penalized for having same website in 2 languages
Hi, I have a price comparison website in English with .com domain. Now as we are expanding, we want to localize our website and target different markets in their local languages. The first market we are targetting is France. For that purpose we have a different domain name in French .fr domain The website however, will have the exact same content & mostly translated in French. My question is what is the best way to avoid getting penalized by Google for having duplicate content? Thanks,
Intermediate & Advanced SEO | | kh-priyam0 -
Technical SEO Issues - Traffic Drop
Hi guys, I hope you're all doing well! We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing. Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue. However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented. Our website is www.mrnutcase.com If any of you have any ideas, I'd love to hear some of them. Greatly appreciated, Danny
Intermediate & Advanced SEO | | DannyNutcase0 -
A specific keyword has dropped from #1 in Google to nowhere at all...
Hi guys, I hope you can help. We have a large ecommerce website which has different domains for each language - GB, USA, DE, AU & CA. I've been working my way through the errors that have been flagged in Moz and today I noticed something quite worrying. One of our strong keywords has dropped from 1st place to nowhere at all. However, the Canadian version is ranking in the UK desktop search and our mobile site is appearing in the desktop search too. The keyword is 'personalised macbook cover' and the page in question is https://www.mrnutcase.com/en-GB/personalised-macbook-cover/ I'm confused as this page was ranking brilliantly a couple of weeks ago and now it's nowhere to be seen. We've added alternate and canonical tags to distinguish which site is mobile and which site is desktop. We've also submitted a sitemap so that it takes into account all of the languages. There are no harmful links and we've changed the content of the page across each language. I've attached what appears in the SERP's in the UK. (there is the mobile version ranking at the top and the Canadian version further down the page) Any help or advice would be greatly appreciated! Thanks, Danny webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=personalised%20macbook%20covers
Intermediate & Advanced SEO | | DannyNutcase0 -
Internal Search Results Appear in Google SERPS
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them? For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing. How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links? Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2 And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each. Thoughts?
Intermediate & Advanced SEO | | WayneRooney0 -
Is that Penguin 2.0 or just temporary situation?
Hey, i changed my hosting provider because better server hardware on 22 May. And many results dropped on google! My website opened only just 17 Jan 2013. Maybe you want to look my anchors. you can find attachment image. Total backlinks: 4,9K Is that temporary situation coz changing ip address (hosting provider) or penguin 2.0? nw68v.jpg
Intermediate & Advanced SEO | | umutege0 -
Help needed regarding 1:1 Redirection
Hi all, We are currently working on a very large site having approximately 5000+ pages and its going to be 301 redirected to a new domain. For this we need to redirect each and every page on a 1:1 basis as mentioned in the Webmaster Central guide. Now the site is in flt file and not in CMS and is becoming very tough to set manually redirection for these pages. The site is hosted in a Windows server and using IIS web config file. Now any help regarding any automated or easy way to do the 1:1 redirection will be appreciated. Thanks in advance,
Intermediate & Advanced SEO | | ITRIX0 -
What would cause a sudden rise and drop in keyword ranking?
I made one change to my site - creating a good, relevant, title. A few days later, ranking for a keyword jumped pretty well - which is what I was expecting. We were ranked 9th. Then the next ranking report showed a 20 place decline. What would cause this?
Intermediate & Advanced SEO | | Ocularis0 -
Erratic Behaviour In The SERPS
I am seeing some really erratic behaviour in the SERPS just now. We have 2 domains a .com and .co.uk The .com is holding fine on page 1 however the .co.uk is jumping from page 1 to page 4 almost on a daily basis. Now, we are aware that our link profile is not the best on this domain and we are working on this just now creating more quality content/links. If this was a penalty surely it would drop to page 4 and stay there... This bouncing around seems very strange..... We have updated the on page content etc to make sure that we are following all best practices but nothing seems to be working... Has anyone else experienced this kind of problem? Matthew
Intermediate & Advanced SEO | | EwanFisher0