What can be the cause for difference in local rankings between mobile and desktop?
-
I have a site that ranks differently for the same search term on mobile and desktop computer.
I'm based in Glasgow, and the search term is (I've replaced the term with X's) XXXXXX XXXXX Glasgow
Searching from a location in Glasgow:
Desktop: Snackpack : 2, Organic : 6
Mobile: Snackpack: 1, Organic : 10I'm keen to improve on the Organic positions as this term is a lead generating one for me. My site is mobile friendly and scores 69/100 on the speed test. Do you think bumping the pagespeed well "into the green" would help improve it's position?
Is there anything else I should look at?
-
Thanks Patrick, that's really helpful.
-
Hi there
This isn't a bad thing - you're eating up some good real estate it sounds like! Good for you! Based on an article from Moz, local snackpacks tend to get more clicks than organic results. So I would bask in that glory for a minute.
When it comes to the differentiation in rankings from desktop to mobile, remember that these are two different ranking systems with different approaches based on the device the user is using and what we tend to use those devices for. Rankings will be different for both, so your strategy has to be different for both.
There's a great article from Smart Insights that breaks down the mobile ranking factors in the Searchmetrics 2015 ranking study. I would make sure you review this for some great tips and pointers, and also make sure your mobile experience is upto snuff by reviewing Google's Mobile SEO best practices. While you do have a decent mobile score, there seems to be a lot of opportunity there. Review the resources Google passes along and being to prioritize!
Lastly, be sure to give your business a good local SEO audit. Make sure your NAPWs are up to date and correct and that you are providing relevant information that's properly categorized. This should be an ongoing task!
Hope this helps - let me know if you have any questions or comments! Good luck!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can slow mobile page speed affect desktop search results?
I heard recently from an SEO friend that with Google's recent update, mobile page speed now affects desktop results. Our site is relatively slow on mobile, and I wanted to check! Thank you!
Technical SEO | | lauraballer1 -
Internal Link Rank Flow
I've read in many articles that pages can "pass" rank to other pages internally. Is anyone aware of any well done internal linking case studies which confirm this? If my homepage has the strongest Page Authority, would linking to another page deeper into my website from my homepage boost my rank for the deeper page in Google (more so than linking to the deep page from a page with lower page authority)?
Technical SEO | | poke10 -
Why can no tool crawl this site?
I am trying to perform a crawl analysis on a client's website at https://www.bravosolution.com I have tried to crawl it with IIS for SEO, Sreaming Frog and Xenu and not one of them makes it further than the home page of the site. There is nothing I can see in the robots.txt that is blocking these agents. As far as I can see, Google is able to crawl the site although they have noticed a significant drop in organic traffic. Any advise would be very welcome Regards Danny
Technical SEO | | richdan0 -
Ranking not improving
Our site is now 3 months old (although the domain is older) but rankings don't seem to be improving at all. We've got some good quality relevant links coming into the site, and the content is unique and often updated. Is there something holding the site back? Am I being impatient? the site is www.help-my-mobility.org Thanks.
Technical SEO | | jj34340 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Google is ranking the wrong page
We are trying to figure out why google is ranking the wrong page for the key word motorcycle tires. We have a few ideas but are not sure yet. If you do a search for Motorcycle Tires you will see site on page 2 or top of 3; however, the page will be going to our dirt bike tires page (http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All) not our Motorcycle page (http://www.rockymountainatvmc.com/t/49/-/181/750/Motorcycle-Tires-All) any thoughts? We think we know why but want others opinions too.
Technical SEO | | DoRM0 -
Event Landing Pages not ranking
Hi there I need to optimize the website of a club/concert venue. The site isn't bad and has authority, but the event pages don't seem to rank and I'm unsure about the reason. There is an overview page of the events: http://www.kaufleuten.ch/events/ What happens currently when clicking on a specific event (on "WEITER", top right of each event) is that users get redirected to a hashtag page by jQuery. The href of "WEITER" itself links to another landing page (which is IMO the one we should see ranking for the specific event). Here is a concrete example: Look at the event "Tanz & Konzert: Andreas Vollenweider, Seven & ROKPA-KIDS" on /events by clicking on "WEITER", you get directed to http://www.kaufleuten.ch/events/#2790/andreas-vollenweider the actual "WEITER" link in the source code though, points to the landing page http://www.kaufleuten.ch/event/andreas-vollenweider/ This seems to be done by an AJAX load: jQuery loads a DIV with the ID "ajax-content". Apparently, this is the code responsible for it: $(„.link“, click(function() {
Technical SEO | | zeepartner
el.find('.wrapper').load(target+' #ajax-content', function() {
});
return false;
}); I know the site has good authority and should rank well. however, the event landing pages never seem to appear, but only the page /events is ranking: SERP
(Strangely, when using the site command, the event page suddenly appears above: SERP. (But I have never seen this in a "normal search query", even though we are the organisers and should at least be among the top 5). Now my question: Does Google consider this AJAX load to be some sort of cloaking? (because the href in the code is different to you actually end up by clicking "WEITER"). Will the landing pages begin to rank if we disable this AJAX load? Or should we stick to hashtags and not even create landing pages? (but then, we will have no control over title tags of specific events, right?) Thanks for your help, I'm a bit lost here as my JS knowledge is meagre... Cheers,
Phil0 -
Redirect and ranking
Wehave 2 websites for the same keyword Website 1 is indexed on place 2 but we do not like that name any longer it does not fit our long term marketing Website 2 is indexed on place 5 and this domain fits better What will happen if we redirect website 1 to website 2? Fall down to postion 5 Fall down to position 5 and after a certain period we get back at position 2 or 3 thanx in advance for your reply
Technical SEO | | turnon0