Would a mass data update have a negative effect on SEO?
-
We have a large eCommerce site with the ability to do an export, change data, and import new data in mass. Over the 15 years that this site has been growing, it has accumulated several inconsistencies in product titles, descriptions, title tags, etc.
The question is: If we were to update thousands of product titles (
's on those pages) and some of the descriptions, would it have a negative SEO impact because of the groundbreaking number of products effected? Or would it only be for the better if they were all technically improvements (both in SEO and UX)?
Thanks!
-
I totally agree that is scary, but then again safe.
But if I were in your shoes, I would make the change over a period of some time. As you are actually making the changes, which am guessing takes some time, you can at the same time uploading them so that Google views this effort as it is, an effort, and not a one day thing.
but on the other hand, you are not doing something wrong, just remember not to over-optimise!
-
I think it should not be a problem if what is intended is to fix and improve the descriptions and labels for your products. It is true that these things take a little scary.
-
I fully agree with Andy on this one.
If it fixes some mistakes and adds SEO-value I'd rather expect you to get positive results - not negative. As long as the URL's stay the same and that you're not making any groundbreaking changes (completely changing the product or something like that) I don't see any harm in getting stuff cleaned up at the same time.
-
Hi Christopher,
If all you are talking about is a few thousand pages, I wouldn't worry about it. Google handles enormous sites that have hundreds of thousands of pages added and removed with huge frequency. I can't think of any reason why this would be a negative hit if all you are doing is correcting your content.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
Regarding SEO Structured Data
1. Should we add organization schema on all pages of the website OR just homepage? 2. What is the best practice for catalog page schema as every website is following a different pattern?
Intermediate & Advanced SEO | | Rajesh.Prajapati1 -
Data Vocab or Schema?
Hi I've always used schema mark up in previous companies, however product pages on the site I'm currently working on are in data vocab. I cant find much about data vocab, so is it best to move away from this? I need to update the mark up on our product pages - so want the best mark up for this Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
What should be the SEO strategy for a very big target?
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
Intermediate & Advanced SEO | | sohail10 -
Ajax website and SEO
Hi all, A client of mine has a website similar to Pintrest. All in Ajax/. So imagine an ajax-grid based animal lover site called domain.com. The domain has three different Categories Cats, Dogs, Mice. When you click on a category, the site doesn't handle the URL and doesn't change the domain So instead of the domain going from domain.com to domain.com/cats, it uses the Ajax script and just shows all the cat pins. and when you click on each pin/post it opens a page such as domain.com/Pin/123/PostTitle It doesn't reference the category. However a page domain.com/cats does exist and you can go there directly. Is this an SEO issue for not grouping all pins under a category? How does Google handle Ajax these days, it use to be real bad but if Pintrest is going so well i'm assuming times have changed? Any other things to be wary of for a grid based/ajax site? I am happy to pay for an hour or two for a more in depth audit/tips if you can feed back on the above. Fairly urgent. Thanks
Intermediate & Advanced SEO | | Profero1 -
Can Javascript be SEO friendly?
Is some Javascript SEO friendly? I know that Google Webmaster Guidelines states you should avoid the use of Javascript, (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769), but does any one know if Google can read some Javascript or generally not?
Intermediate & Advanced SEO | | nicole.healthline0 -
Cookies and redirects - what are the negative effects?
I am advising a client who wants to streamline their online customers experience through the use of cookies. The first time someone visits mysite.com, they will visit the normal index page, and on that page will be asked to identify themselves as a Personal or Business customer - and taken through to a relevant page. This will result in a cookie being added. The next time they come back to mysite.com, the cookie will automatically direct them from the index page to mysite.com/personal/ or mysite.com/business/. My question is, what are the SEO implications of this, especially given the fact the index page is their primary landing page for almost all organic traffic? Bots I realise that googlebot etc do not store cookies, so this should result in no change from the bots perspective (i.e. no redirect) but is it that simple? In effect we'll be showing the bot one thing and second time + visitors something else. Is this not effectively cloaking? All advice gratefully received!
Intermediate & Advanced SEO | | seomasters0 -
Panda Update - Challenge!
I met with a new client last week. They were very negatively impacted by the Panda update. Initially I thought the reason was pretty straight-forward and had to do with duplicate content. After my meeting with the developer, I'm stumped and I'd appreciate any ideas. Here are a few details to give you some background. The site is a very nice looking (2.0) website with good content. Basically they sell fonts. That's why I thought there could be some duplicate content issues. The developer assured me that the product detail pages are unique and he has the rel=canonical tag properly in place. I don't see any issues with the code, the content is good (not shallow), there's no advertising on the site, XML sitemap is up to date, Google webmaster indicates that the site is getting crawled with no issues. The only thing I can come up with is that it is either: Something off-page related to links or Related to the font descriptions - maybe they are getting copied and pasted from other sites...and they don't look like unique content to Google. If anyone has ideas or would like more info to help please send me a message. I greatly appreciate any feedback. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670