Would a mass data update have a negative effect on SEO?
-
We have a large eCommerce site with the ability to do an export, change data, and import new data in mass. Over the 15 years that this site has been growing, it has accumulated several inconsistencies in product titles, descriptions, title tags, etc.
The question is: If we were to update thousands of product titles (
's on those pages) and some of the descriptions, would it have a negative SEO impact because of the groundbreaking number of products effected? Or would it only be for the better if they were all technically improvements (both in SEO and UX)?
Thanks!
-
I totally agree that is scary, but then again safe.
But if I were in your shoes, I would make the change over a period of some time. As you are actually making the changes, which am guessing takes some time, you can at the same time uploading them so that Google views this effort as it is, an effort, and not a one day thing.
but on the other hand, you are not doing something wrong, just remember not to over-optimise!
-
I think it should not be a problem if what is intended is to fix and improve the descriptions and labels for your products. It is true that these things take a little scary.
-
I fully agree with Andy on this one.
If it fixes some mistakes and adds SEO-value I'd rather expect you to get positive results - not negative. As long as the URL's stay the same and that you're not making any groundbreaking changes (completely changing the product or something like that) I don't see any harm in getting stuff cleaned up at the same time.
-
Hi Christopher,
If all you are talking about is a few thousand pages, I wouldn't worry about it. Google handles enormous sites that have hundreds of thousands of pages added and removed with huge frequency. I can't think of any reason why this would be a negative hit if all you are doing is correcting your content.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
Website Structured data in Google
Can anyone help me to show website structure data in Google when someone search my website in Google. I already added my website in Google and Google webmaster tool. Thanks in adv.
Intermediate & Advanced SEO | | talkinnetventure0 -
Geotargeting SEO
Hi, We are and SEO company based in Scotland and have taken on a project where the client works in the UK but has distribution in mainland Europe and the US. He currently is working off 3 websites targeted at each area Uk, US and Mainland Europe We are going to rebuild one site and have each area on the site, however we are unsure if sub folders or sub domains would work better. My personal opinion is that sub domains would be better, but I dont have information to back this Can anyone advise? Any advice on geotargeting SEO also would be appreciated! Many Thanks Chris
Intermediate & Advanced SEO | | trickcreative0 -
Internal structure update
How often does google update the internal linking structure of a website ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
SEO Tools
Anyone have any experience and thoughts about the woo rank website and seo tool?
Intermediate & Advanced SEO | | casper4341 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0 -
Page load increases with Video File - SEO Effects
We're trying to use a flash video as a product image, so the size increase will be significant. We're talking somewhere around 1.5 - 2mb on a page that is about 400kb before the video. So the increase is significant. There is SEO concern with pages peed and thinking perhaps having the flash video inside an iframe might overcome the speed issues. We're trying to provide a better experience with the video, but the increase in page size, and therefore speed, will be significant. The rest of the page will load, including a fallback static image, so we're really trying to understand how to mitigate the page load speed impact of the video. Any Thoughts?
Intermediate & Advanced SEO | | SEO-Team0 -
Wordpress blog integration with full website effect on SEO
I have searched and searched for the answer to this question and can't find it. We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity. What this means is we have to install Wordpress on our servers somehow separate from the pages of our website. What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site? How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain? Any help would be appreciated.
Intermediate & Advanced SEO | | CodyWheeler0