Sudden rankings drop for our most profitable keyword?
-
Hi,
I was hoping you could help me with a troubling issue that has come up this week. We have consistently ranked in the top 3 for the keyword "grey goose glasses" for the last 12 months. We received 74 visits from this keyword from Dec 3 to Jan 3. For some reason on Jan 4th we dropped from the top 3 to somewhere around 40-70 and receive almost no traffic from this keyword an longer. The page that was ranking was http://thebottlemill.com/tbm/grey-goose-drinking-glass.html
I have since changes a the Page title and URL with a 301 redirect and the H1 tag to be a better match but this was just done yesterday. We havent seemed to be effected like this on other keywords. Any suggestions would be helpful.
-
You can use, Screaming Frog. It's a free program you should include in your website audit. Very powerful and produces reports to csv you can study in Microsoft Excel.
-
Hi Sandip,
I was wondering which tool do you use to detect duplicate content?
Thanks
Emmanuel
-
You are simply copy-pasting the same product details here -
http://www.amazon.com/Grey-Goose-Glasses-Set-4/dp/B009AEEN82 http://takenows.com/big-bargain-grey-goose-glasses-set-of-4-available-for-you/ http://reviewsalepiceonline5.nazuka.net/deal-Grey-Goose-Glasses-Set-of-4_B009AEEN82.php http://bbbreviewnow.3eeweb.com/grey-goose-glasses-set-of-4/ http://breadmachinesonsale.medianewsonline.com/Great-Discount-Grey_Goose_Glasses_Set_of_4-B009AEEN82.html
You are creating duplicate content and since Amazon.com is highly trusted, this website is not going get penalized for having duplicate content. Rather your website will get affected. Create unique content and if you ever need to submit your product to sites like Amazon, you need to create unique content.
-
There is many reasons why you could certainly fall in Google's index; however, I always start with an analysis on your backlinks. Specifically what Majestic SEO calls "trust flow" and "citation flow". As you can see in the graph you links to the overall domain is light.
Links are still a vital statistic that will show how well you rank organically. You might want to try and find a way to rearrange how your website is inner-linked to your inner pages. This is consider a white-hat-seo tatic to help pass page rank juice throughout your website.
If you want to return, try and create some relationship with bloggers in your niche and maybe offer free products for reviews and have specific links to your inner pages.
The next thing you want to examine is if you have duplicate content. Google duplicate content checker or install screaming frog's free version of their SEO spider to get more data on other SEO factors like:
1.)on page seo
-best practices on your title tag, meta description, meta keywords, keyword density, and how organic of your content.
*biggest deal here is the length on each of these on-page-seo factors. You want 54 characters in your title, meta description about 154 char max and meta keywords 5 to 10 although not a heavy metric or factor anymore. Your keyword density should stay 1 to 3% if you can help it. Just divide the number times you use a keyword phrase by the amount of words for your page.
Hope this helps you get started. See image for Majestic SEO mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Multiple keyword optimisation
What is the best way to optimise for multiple keywords for the same product? The situation basically is I have several products which I need to optimise currently only one page, the search terms that relate to the product are in some cases very different.
Intermediate & Advanced SEO | | seoman100 -
Ranking drop
Hello there, Based on Moz's rank tracker our keywords ranking have been dropping in ranking. Does anyone know what might be the cause? We have been building quality "white hat" links which are very relevant to our niche Thanks, Robert
Intermediate & Advanced SEO | | roberthseo0 -
Checking Rankings Again & Again Can Drop Rankings
Is it possible that if i check my google rankings again & again it can drop ranking?Like checking where do my keywords rank every hours rank drop the rankings? Because this indirectly affects the CTR. Might be because of it? No one has faced such an weird thing before.
Intermediate & Advanced SEO | | welcomecure0 -
My homepage doesn't rank anymore. It's been replaced by irrelevant subpages which rank around 100-200 instead of top 5.
Hey guys, I think I got some kind of penalty for my homepage. I was in top5 for my keywords. Then a few days ago, my homepage stopped ranking for anything except searching for my domain name in Google. sitename.com/widget-reviews/ previously ranked #3 for "widget reviews"
Intermediate & Advanced SEO | | wearetribe
but now....
sitename.com/widget-training-for-pet-cats/ is ranking #84 for widget reviews instead. Similarly across all my other keywords, irrelevant, wrong pages are ranking. Did I get some kind of penalty?0 -
Sudden drop and Rise in SERPs
Our site was affected by panda but now we have recovered almost. But some strange things are going with our site for example Traffic for some pages has been dropped(over 100 position) overnight and recover. (graph is attached for a page). We have dropped(over 100 position) on all keywords for a page except a single keyword (staying on first or 2n position). Our home page is not ranking in top 100 position for title keywords. Is our website under any type of filter or penalized by Google?. What is your opinion about our internal link structure and content? URL http://bit.ly/rvxzDm and graph for this page is attached for sample data. looking for your opinion and suggestions. Thanks IXT0m.png
Intermediate & Advanced SEO | | alexgray0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0