Sudden rankings drop for our most profitable keyword?
-
Hi,
I was hoping you could help me with a troubling issue that has come up this week. We have consistently ranked in the top 3 for the keyword "grey goose glasses" for the last 12 months. We received 74 visits from this keyword from Dec 3 to Jan 3. For some reason on Jan 4th we dropped from the top 3 to somewhere around 40-70 and receive almost no traffic from this keyword an longer. The page that was ranking was http://thebottlemill.com/tbm/grey-goose-drinking-glass.html
I have since changes a the Page title and URL with a 301 redirect and the H1 tag to be a better match but this was just done yesterday. We havent seemed to be effected like this on other keywords. Any suggestions would be helpful.
-
You can use, Screaming Frog. It's a free program you should include in your website audit. Very powerful and produces reports to csv you can study in Microsoft Excel.
-
Hi Sandip,
I was wondering which tool do you use to detect duplicate content?
Thanks
Emmanuel
-
You are simply copy-pasting the same product details here -
http://www.amazon.com/Grey-Goose-Glasses-Set-4/dp/B009AEEN82 http://takenows.com/big-bargain-grey-goose-glasses-set-of-4-available-for-you/ http://reviewsalepiceonline5.nazuka.net/deal-Grey-Goose-Glasses-Set-of-4_B009AEEN82.php http://bbbreviewnow.3eeweb.com/grey-goose-glasses-set-of-4/ http://breadmachinesonsale.medianewsonline.com/Great-Discount-Grey_Goose_Glasses_Set_of_4-B009AEEN82.html
You are creating duplicate content and since Amazon.com is highly trusted, this website is not going get penalized for having duplicate content. Rather your website will get affected. Create unique content and if you ever need to submit your product to sites like Amazon, you need to create unique content.
-
There is many reasons why you could certainly fall in Google's index; however, I always start with an analysis on your backlinks. Specifically what Majestic SEO calls "trust flow" and "citation flow". As you can see in the graph you links to the overall domain is light.
Links are still a vital statistic that will show how well you rank organically. You might want to try and find a way to rearrange how your website is inner-linked to your inner pages. This is consider a white-hat-seo tatic to help pass page rank juice throughout your website.
If you want to return, try and create some relationship with bloggers in your niche and maybe offer free products for reviews and have specific links to your inner pages.
The next thing you want to examine is if you have duplicate content. Google duplicate content checker or install screaming frog's free version of their SEO spider to get more data on other SEO factors like:
1.)on page seo
-best practices on your title tag, meta description, meta keywords, keyword density, and how organic of your content.
*biggest deal here is the length on each of these on-page-seo factors. You want 54 characters in your title, meta description about 154 char max and meta keywords 5 to 10 although not a heavy metric or factor anymore. Your keyword density should stay 1 to 3% if you can help it. Just divide the number times you use a keyword phrase by the amount of words for your page.
Hope this helps you get started. See image for Majestic SEO mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Keep ranking homepage for target keyword, or switch to another page?
Hi Moz Community! I've researched Moz to find the answer to this question but nothing for my situation. I'm hoping some experienced SEOs can help me out. Here's the situation: I'm up against some fairly stiff competition for my main keyword - the front page is dominated by major manufacturers with high brand recognition and loads of money, where as my client is a much smaller manufacturer trying to compete. However, their DA is only 37-53 so not impossible to outrank... just many links and a significant advantage. We've honed in on a keyword that still drives good traffic, that's a great term to drive paying customers, and that we can get competitive with. My strategy was to attempt to rank my client's _homepage _for this term, rather than a specific product page, as I knew that they'd have many more links and social shares of their main site. (I've been successful with this strategy before). We've risen 60+ positions for the keyword in the past 3 months, to position 12, but we seem to have plateaued for the past month. We're ranking in top 5 positions for a number of our other keywords, so I know we're trending well. However, I'm concerned that despite our quick rise to #12, I may have made a seemingly fatal decision to rank their homepage for our target keyword term. After we had plateaued for a while, I did a more thorough side by side comparison and found that 8 out of 10 competitors on the front page have 2 main things we don't (and can't, because we're ranking the homepage)... 1- The keyword in the url (they're ranking for product pages, i.e. homepage.com/keyword-here/) 2- Their keyword comes first, or early in the meta title. Ours is _supposed to _, but as you know- Google can do what it likes with your homepage title as it's your brand, so they've put our company name- _then _the keyword we added in the title. e.g. Our Company | The Term We're Ranking For We've done a lot of work, and gained many reputable, high quality links, and we did see a significant rank increase across all our pages. My question is- did I shoot myself in the foot? Or is ranking the homepage still viable in this situation? If ultimately this is going to be impossible to get in the top #5 spots, what can I do to fix it? We've already gained a PA of 38 on the homepage from our work. Or would you let it go and just keep working at it, expecting that eventually we'll break onto the front page? Thanks in advance! Let me know if you need more info. I tried to be general with terms/site for my client's sake.
Intermediate & Advanced SEO | | TheatreSolutionsInc0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Keyword Research: How best to target keywords without using a region as part of the search query.
When doing keyword research and trying to rank for a keyword. I am wondering if we need to localize the query by adding a city to it. For example Phoenix Web Design vs. just targeting web design since Google is localizing search results now. Then when creating content and optimizing the site do we just put the keyword in the title and page content or do we also add the region/city to the keyword phrase? Any insight would be appreciated.
Intermediate & Advanced SEO | | hireawizseo0 -
Rankings traffic percentages
Hi All, It seems that some keywords that are receiving a fairly high amount of monthly traffic such as 6000 hits are passing very little traffic to my website. for a few keywords recieving this amount of traffic my site ranks on page one. is there a breakdown of what percentage of traffic you should roughly get to your website depending on the rank for a certain keyword. example; position 1 send approximately % traffic to your site position 2 send approximately % traffic to your site etc thank you
Intermediate & Advanced SEO | | wazza_19850 -
Rankings Issue
Hey guys, and gals, So our site http://www.motorcyclecenter.com/ is having the hardest time ranking in the big G. We've built links, optimized, and all the other basics. If you guys have a chance, could you take a glance, and tell us what you think, as to why this site is having such a hard time. Much appreciated!
Intermediate & Advanced SEO | | leatherupseo0 -
Can you spot the reasons for our site dropping in rankings so significantly?
We've been racking our brains over this since the recent search engine changes (the notorious and non-cuddley Google Panda update) and have, within reason, corrected as many of the problems that we possibly can yet still our traffic drops further. http://www.bedandbreakfastsguide.com used to rank fairly equally with it's competitors however since the update (and a number of suggestions from another SEO company), the traffic has dropped by about 90% and it's dropped almost completely from the search results (unlike the competitors who are breaking many faux-pars yet remain well ranked). I don't think we're seeing the wood from the trees anymore so I'd be grateful if someone could take a look and see if we've missed anything glaringly obvious? Any thoughts welcome. Thanks Tim Big changes around the same time/since that might be worth noting: Setup a canonical domain name of www.bedandbreakfastsguide.com and (using IIS7) 301 redirect all other traffic over. Setup canonical URL meta tag for all results pages so they point to a single page Moved the redirect page (the one which sends users to the B&B's site) to another subdomain. Redesigned the URLs where possible to use "friendlier" and more keyword rich urls and 301 redirecting for the old urls Added XML sitemaps to the various tools (we found out they weren't there before) Added a robots.txt file Lowercased all urls Where possible removed duplicate results pages and pointed them at a single page Restructured the page titles to be more relevant Setup nofollow on the external urls
Intermediate & Advanced SEO | | TimGaunt0