AdWords Match rule for "&" and "and"
-
Howdy, folks
Here is a question - is there way to have an AdWords matching rule, which would cover both "&" and "and"?
Here is an example - rule to match both "B & B" and "B and B".
Any help appreciated
-
We'd love to hear what you find out, Dmitrii!
-
Yeah, that's the question - ill it be treated as variations or not. I guess i can test it.
Thanks for the input.
-
Hi Dmitrii,
I'm not sure if that's totally accurate. Check this out from Google:
https://support.google.com/adwords/answer/2497836
Specifically, this may address what you're asking about:
"Close keyword variations
So that you don't miss out on potential customers, we'll show your ads for close variations of your phrase and exact match keywords to maximize the potential for your ads to show on relevant searches. Close variations include misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.For example, if your phrase match keyword is "kid's scooter," you'd still want to show your ad when someone searches for "kids scooter" or "kid scooters."Keep in mind that even though we show close variations of your phrase and exact match keywords, these match types still give you more control than broad match. That's because broad match keywords also show for synonyms and related searches, which aren't considered close variations.For app install campaigns, we may extend the scope of some of your keyword match types in ways that are specific to apps. Here's how this can work:For exact and phrase keywords, we may make small changes to search terms (like adding or removing the word "app") to better match with your targeted keywords.
For broad match keywords, we may use app category information to improve both your targeting precision and reach."I can't say with 100% certainty as I've never tested "and" vs. "&" myself, but I would imagine they'd fall under this rule.
Have you checked your search terms reports on those exact match keywords to see if they're matching with either "and" or "&"? That'd be the best way to tell.
Phu
-
That's what I thought (and how i have it now). Just hoped that there is a way
-
Hi Dmitrii,
If you are wanting to bid on [B & B] as well as [B and B] you will need to input both as separate keywords, as google sees these as two distinct characters, and there is no [exact match] that allows for both the & or and.
-Jake Bohall
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting a total monthly spend limit for the Adwords account
Hi, I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally. Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts? Thanks. Regards, Katarina
Paid Search Marketing | | Katarina-Borovska0 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Intermediate Adwords Course
I've got a decent understanding of Adwords however want to now take it to another level. Is there a course anyone can recommend that enables me to understand Adwords thoroughly to an expert level? I would classify myself as an intermediate at this point with a good foundational understanding, but far short of comprehensive. I'm looking for a video course and allow me to understanding everything to a deep level and how to execute strategies that can be effective.
Paid Search Marketing | | Gavo0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"
If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
Paid Search Marketing | | jbmac0 -
World Localities in AdWords?
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
Paid Search Marketing | | howlusa0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1