Getting SEO Juice back after Redirect
-
Hi,
On my website, many product pages were redirected over time to its product category, due to the product being unavailable.
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
Thanks,
-
Thank you for all your answers.
EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"
Moosa, your idea is great - will propose to my team.
Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.
Cheers,
-
This is from you as well?
-
Continuity plans often contain information that remains private until needed.
-
EGOL - can a I have a copy of your continuity plan? I just realized that I need to update my will.
-
totally agree with EGOL.
Also, if you are an ecommerce company where products go out of stock for some time and then comes back, why 301 redirect at the first place. My idea is to add pre-booking option or may be a subscribe button for a user so that they can subscribe to get a notification when the product will be back in stock.
Btw, this will also increase your email marketing list that you can use in multiple ways. #justathought!
-
EGOL
Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.
EGOL listed this excellent article by Cyrus Shepard
https://mza.seotoolninja.com/blog/301-redirection-rules-for-seo
http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/
In my opinion, you can still not go wrong by building a site with architecture in mind.
https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/
I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?
Check your redirects and minimize them for end-user as well as yourself. In my opinion
http://www.redirect-checker.org/
Hope this is of some help,
Tom
-
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
It used to be that 301 redirects resulted in a loss of linkjuice. That is no longer true, as stated by John Mueller of Google, and Gary Illyes. https://mza.seotoolninja.com/blog/301-redirection-rules-for-seo
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
ALL of my 301 redirects will still in place when I am dead. My continuity plan passed on to my heirs tells them that they better keep all of the 301s in place or face a possible substantial loss of income. If you remove the 301 you have no guarantee that linkjuice will still fllow.... but you do have a guarantee that any human who clicks that link will find air.
In your situation... with these URLs being previously redirected... I would simply remove the redirect and use the current page. It might take Google a long time to reindex them unless you submit each of them for indexing. I would try that with a few and see if Google accepts them, indexes them and returns them to a reasonable ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deep linking with redirects & building SEO
Hi there. I'm using deep linking with unique URL's that redirect to our website homepage or app (depending on whether the user accesses the link from an iphone or computer) as a way to track attribution and purchases. I'm wondering whether using links that redirect negatively affects our SEO? Is the homepage still building SEO rank despite the redirects? I appreciate your time & thanks for your help.
Intermediate & Advanced SEO | | L_M_SEO0 -
Query based site; duplicate content; seo juice flow.
Hi guys, We're planning on starting a Saas based service where we'll be selling different skins. Let's say WordPress themes, though it's not about that. Say we have an url called site.com/ and we would like to direct all seo juice to the mother landing page /best-wp-themes/ but then have that juice flow towards our additional pages: /best-wp-themes/?id=Mozify
Intermediate & Advanced SEO | | andy.bigbangthemes
/best-wp-themes/?id=Fiximoz /best-wp-themes/?id=Mozicom Challenges: 1. our content would be formatted like this:
a. Same content - features b. Same content - price c. Different content - each theme will have its own set of features / design specs. d. Same content - testimonials. How would be go about not being penalised by SE's for the duplicate content, but still have the /?id=whatever pages be indexed with proper content? 2. How do we go about making sure SEO juice flows to the /?id pages too?Basically it's the same thing with different skins. Thanks for the help!0 -
Any Angular2 SEOs?
We are having a few issues with blog integration into an Angular2 website and would love an SEO referral. Thanks
Intermediate & Advanced SEO | | vinadvisor0 -
Wrong redirect used
Hi Folks,
Intermediate & Advanced SEO | | Patrick_556
I have a query & looking for some opinions. Our site migrated to https://
Somewhere along the line between the developer & hosting provided 302 redirect was implemented instead of the recommended 301 (the 301 rule was not being honured in the htaccess file.)
1 week passed, I noticed some of our key phrases disappear from the serps 😞 When investigated, I noticed this the incorrect redirect was implemented. The correct 301 redirect has now been implemented & functioning correctly. I have created a new https property in webmaster tools, Submitted the sitemap, Provided link in the robots.txt file to the https sitemap Canonical tags set to correct https. My gut feeling is that Google will take some time to realise the problem & take some time to update the search results we lost. Has anyone experienced this before or have any further thoughts on how to rectify asap.0 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
301 Redirect htaccess
Hi Guys, I have a website that has plenty of links with parameters. For example:
Intermediate & Advanced SEO | | UrbanMark
http://www.domainname.co.uk/index.php?app=ecom&ns=catshow&ref=Brandname-Golf-Shorts&sid=201v04gxs2hlozv161tfo43qk98583el I want to place a wildcard redirect on the .htaccess but don't know what exactly code for this. Ideally I want the URLs above to be: http://www.domainname.co.uk/Category/Brandname-Golf-Shorts Any help pls. Thanks,
Brucz0 -
301 redirect or Link back from old to new pages
Hi all, We run a ticket agent, and have multiple events that occur year after year, for example a festival. The festival has a main page with each event having a different page for each year like the below: Main page
Intermediate & Advanced SEO | | gigantictickets
http://www.gigantic.com/leefest-tickets (main page) Event pages:
http://www.gigantic.com/leefest-2010-tickets/hawksbrook-lane-beckenham/2009-08-15-13-00-gce/11246a
http://www.gigantic.com/leefest-2010-tickets/highhams-hill-farm-warlingham/2010-08-14-13-00-gce/19044a
http://www.gigantic.com/leefest-2011-tickets/highhams-hill-farm-warlingham/2011-08-13-13-00-gce/26204a
http://www.gigantic.com/leefest-2012-tickets/highhams-hill-farm-warlingham/2012-06-29-12-00-gce/32168a
http://www.gigantic.com/leefest-2013/highhams-hill-farm/2013-07-12-12-00 my question is: Is it better to leave the old event pages active and link them back to the main page, or 301 redirect these pages once they're out of date? (leave them there until there is a new event page to replace it for this year) If the best answer is to leave the page there, should i use a canonical tag back to the main page? and what would be the best way to link back? there is a breadcrumb there now, but it doesn't seem to obvious for users to click this. Keywords we're aming for on this example are 'Leefest Tickets', which has good ranking now, the main page and 2012 page is listed. Thanks in advance for your help.0 -
Images and SEO
Hi, I would like some opinions on the topic of using images for SEO. I have come across a few sites that I see have very few backlinks, but have decent pagerank and seem to rank well for certain keywords. One such site I looked at had very little content other than tons of images (It was a joke blog that focussed on funny images, funny pics etc) and now I am starting to question whether hotlinking images assists in SEO? are there any benefits to having someone using one of your images (hosted on your site) ? I do recall reading somewhere that someone hotlinking an image is akin to a link. Any truth in this?
Intermediate & Advanced SEO | | rightmove0