Weighted number of conversions - any explanation?
-
Do any of you know meaning of "weighted number of conversions" in attribution models?
How google analytics calculate it? Any example?
Thank you.
-
Hi,
I'm using a data-driven attribution model with 12 channels grouping.
I want to know if I increase Google display for 1.4 and I see that I have changed in the weighted conversion from 2 to 4 for e.g.What's that mean, how much more conversion I will have?
-
Depends on the attribution model and number of channels involved in the conversion, for example when using the linear attribution model, each channel involved in the checkout process will get equal "credit" for the conversion. So if 4 channels were involved, each channel would get 25% which is 0.25 conversions counted for that conversion while if only 2 channels were involved each would get 50% (so 0.5). That's what the weighted number of conversions refers to.
This article helps explain how much credit is given depending on the attribution model you choose. The percentage also depends on the number of channels receiving credit for 1 conversion (i.e. how much is it diluted).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook conversions - issue in calculation
Hi, I have a few campaigns for conversions on Facebook, but any of them don't show to me real numbers. There are 4 times more conversions on Facebook than in GA. I did a little research. The problem is that - Facebook pixel calculates all possible conversions from all sources, and because my campaign results are wrong e.g.: Facebook campaign results: Conversions: 10 | Cost per conversion: 1 GA for that campaign (real numbers): Conversions 1 | Cost per conversion: 1 GA from all campaigns and sources: 10 It's that correct? Pls help. Br. Marco
Conversion Rate Optimization | | marcop21 -
How does Shopify attribute conversions?
I'm trying to resolve a number of conversion discrepancies found in Google Analytics. I discovered that Shopify also provides its own 'conversion details'. In some cases they correlate, which is awesome! But in many cases they do not. Anyone know why this is? And which is more reliable (remembering that Shopify is an actual, real order)? Does anybody know how Shopify attributes conversions (ie. last click, first click, or some hybrid of the two)?
Conversion Rate Optimization | | muzzmoz0 -
Suggestions to Improve Worst Conversion Form Ever Designed?
My commercial real estate web site has about the worst conversion form ever designed (http://www.nyc-officespace-leader.com/visitor-details). The form appears whenever a visitor does a property search. If they do not release their phone number and email address they don't get results. The form only gets completed 25% of the time and often the contact details are wrong. The visitors either exit the site at that page or go to the listing or neighborhood pages to view listings without doing a filtered search. In an attempt to increase conversions we are softening the form and not making completion mandatory. After entering an inquiry the visitor will be shown three property listings before the form pops up, The idea being that once they have seen product they will be more inclined to release contact info. Also, the form will appear once they have viewed three listings anywhere on the site, not just for search results. Unlike the existing conversion form (http://www.nyc-officespace-leader.com/visitor-details) we are trying to keep the text very concise. The new form will be Java script rather than a URL. Can anyone offer some ideas on how to make the text of these new forms more enticing? The forms are listed below. We will probably show the first one after the visitor views 3 listings and the variation of it after the visitor views another 3 listings. ** FORM #1** Quit wasting time searching for listings. (watch icon) Call me to discuss available space. Yes No --------------------------------------------------------------------------------------------------------- FORM #2 Don’t search for listings, we will do it for you. We have off market listings that no one knows about. Contact us now about off market listings. Yes No ----------------------------------------------------------------------------------------------------------- Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Conversion Suggestions or Ideas
Late last year we did an overhaul of our website. We didn't change we did or what we sell just the format and overall look. What used to work for Adwords and Adcenter conversions doesn't seem to work as well on the new site. Any suggestions on where I should start to turn this around?
Conversion Rate Optimization | | EcommerceSite0 -
Clicks versus Conversions
Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?
Conversion Rate Optimization | | casper4340 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0 -
How to track PPC conversions?
I use both adwords and Microsoft Adcenter. I am looking to be able to track my conversions from each PPC site. I do not have a "Thank You" or "Check Out" page that I can tag because any sales that I make are through clicks on a link that goes offsite to an affiliate company that I receive commission from. However, the link on my site is a "Buy Now" button, so to get some idea of which source is giving me better conversions I'd like to know whether adcenter or adwords is sending more people that end up clicking this link. Canb anyone suggest a way or a program to set up in this manner? Thanks in advance for your help!
Conversion Rate Optimization | | VictorVC0