How to deal with disproportional content investment for a ccTLD for a multi-language country,
-
We have a website for the Belgium market, serving content and products on be/nl (Dutch/Flemmish Belgium) and .be/fr (French Belgium).
However, as a Dutch-based company you can see our primary focus and objective is to serve content to Dutch Belgium rather than French Belgium.
I wonder if, and so, what are the downsides are of only investing in half of the site?
Does it hurt my general .be Google rankings if we put a lot of effort in .be/nl but far less in .be/fr ?(we used to have a ccTLD .fr as well, but pulled the plug because it wasn't profitable.
our belgium website is profitable for Dutch speaking part of Belgium but now we would like to expand, and enhance rankings. We're investing heavily in (local) brand awareness and partnerships, and content marketing for the Dutch part. -
Make sure they are linked up with hreflang tags which would help search engines determine which pages are their language equivalents.
If you do a lot more promotion of the Dutch content, it will rank better than French pages (assuming equal competition). However, because there is a "these pages are the same but in 2 different languages" hreflang markup on the site, it should help you rank for the French pages as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important pages are being 302 redirected, then 301 redirected to support language versions. Is this affecting negatively the linking juice distribution of our domain?
Hi mozzers, Prior to my arrival, in order to support and better serve the international locations and offering multiple language versions of the same content the company decided to restructure its URLs focused on locale urls. We went from
International SEO | | Ty1986
https://example.com/subfolder to https://example.com/us/en-us/new-subfolder (US)
https://example.com/ca/en-us/new-subfolder (CAN)
https://example.com/ca/fr-ca/new-subfolder (CAN)
https://example.com/de/en-us/new-subfolder (Ger)
https://example.com/de/de-de/new-subfolder (Ger) This had implications on redirecting old URLs to new ones. All important URLs such as https://example.com/subfolder were
302 redirected to https://example.com/us/en-us/subfolder and then 301 redirected to the final URL. According to the devs: If you change the translation to the page or locale, then a 302 needs to happen so you see the same version of the page in German or French, then a 301 redirect happens from the legacy URL to the new version. If the 302 redirect was skipped, then you would only be able to one version/language of that page.
For instance:
http://example.com/subfolder/state/city --> 301 redirect to {LEGACY URL]
https://example.com/subfolder/state/city --> 302 redirect to
https://example.com/en-us/subfolder/state/city --> 301 redirect to
https://example.com/us/en-us/new-subfolder/city-state [NEW URL] I am wondering if these 302s are hurting our link juice distribution or that is completely fine since they all end up as a 301 redirect? Thanks.1 -
What's the Best Strategy for Multiregional Targeting for Single Language?
I have a service based client who is based in the US but wants to expand to audiences in Australia, Canada, and the United Kingdom. Currently, all the content is in American English with international targeting in Google Search Console set to the US. I know that is going to have to change, but I'm unsure of the best strategy. Right now there are a few basic strategies in my head. Remove International Targeting in GSC and let her rip Remove International Targeting in GSC, install copies of the site on subfolders /au/, /ca/, and /uk/, add hreflang tags, and add canonicals pointing back to original Remove International Targeting in GSC, install copies of the site on subfolders /au/, /ca/, and /uk/, add hreflang tags, and risk duplicate content Have independent writers overcharge for English translations into different dialects and add hreflang tags It's hard to come up with a perfect solution for content differentiation by region in order to implement hreflang tags with a region (en-au, en-ca, en-gb). Remove International Targeting in GSC and let her rip This one is pretty simple. However, I am completely unsure of its effectiveness. Remove International Targeting in GSC, install copies of the site on subfolders /au/, /ca/, and /uk/, add hreflang tags, and add canonicals pointing back to original The point of adding canonicals is to avoid the duplicate content, but then my new subfolders do not get indexed. I'm unsure of what type of exposure these URLs would receive or how they would be valuable. Remove International Targeting in GSC, install copies of the site on subfolders /au/, /ca/, and /uk/, add hreflang tags, and risk duplicate content High risk of a penalty with duplicate content, but my targeting will be the most efficient. Have independent writers overcharge for English translations into different dialects and add hreflang tags This is probably the safest bet, takes the longest, and costs the most money. However, how different will the content actually be if I change truck to lorry, trunk to boot, and optimization to optimisation? Maybe I'm missing something, but this conundrum seems extremely difficult. Weighing the cost, time, and possible result is challenging. Hit me with your best answer and thanks for taking a look at someone else's problem.
International SEO | | ccox12 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Any practical examples of ranking 1 domain in multiple countries?
Hi, I've done a fair amount of research on international SEO including here on MOZ but was hoping some fellow Mozzers might have some practical examples of how they have got 1 domain to rank in multiple countries, ideally US & UK. Im possibly looking at getting a high authority domain which ranks great on US into the UK engines. I want to keep to the 1 domain to benefit from the high authority and for logistical reasons. Thanks in advance, Andy
International SEO | | AndyMacLean0 -
Two versions of a website with different languages - Best way to do it?
I'm working on a website for a Swedish artist and her page is in Swedish, everything is in Swedish on the site, even though it's not a lot of text on the site. We would like to have the site in English too, or another version of the site in English on a separate domain, what's the best way to proceed from here? The domain name is a .se (swedish domain), would it be better to create a another domain and host the english version of the site on a .com domain? Or will we bump into problems with duplicate content if we create a replica of the swedish site in english. We're using wordpress and I know that there's translation plugins out there, is that a good option? I'm a bit clueless on how to proceed and would love some help or guidance here.
International SEO | | Fisken0 -
Country Specific Google Results
Does anyone have any stats (preferred) on users selecting Google results segmented to their country? For instance, users in the UK (France, Japan, etc.) selecting the "Pages from the UK" option to limit results to country based sites? Or if not hard stats, at least any international users care to comment? Cheers, Brian ~identity
International SEO | | identity0 -
Country specific domains pointing to a .com site
Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim
International SEO | | jimmer0 -
Targeting specific Geographic areas. Use 1 large.Com or several smaller country specific TLDs?
Hi, I have a small number of exact match domains, both country specific TLDs and also the Generic TLD dot com and dot net. They are: ExactMatch**.Com**
International SEO | | Hurf
ExactMatch**.Net** ExactMatch**.Co.Uk**
ExactMatch**.Ca**
ExactMatch**.Co.Nz**
ExactMatch**.Co.Za** We have already successfully launched our UK site using the exact match .co.uk and this is currently number 2 in the UK SERPS for the Google, Yahoo and Bing. They are/will be niche specific classified ad sites, which are Geographically targeted by country (to Engish speakers in the main) and each region is likely to have a minumum of 2,000 unique listings submitted over the course of a year of so. My question (FINALLY) is this: Am I better to build one large global site (will grow to approx. 12,000 listings) using EXACTMATCH.Com with .com - targeting US users and then geo-targeted sub directories (ExactMatch.Com/Nz etc) - each sub dir targeted to the matching geographic area in webmaster tools, or use the ccTLDs and host each site in the country with perhaps (each site growing to approx 2,000 listings) I could use the ccTLDs just for marketing/branding onlyand redirect these to the specific sub directory of the .com site? I am aware that there is one main ccTLD that I cannot get .Com.Au (as I am not a resident of Australia - and it is already in use.) so I was wondering if the single site with .Com/AU/ etc might help me better target that country? If I use each ccTLD as separate sites I suppose I could use the largely redundant .net to target Australia? Your thoughts and advice would be most welcome. Thanks! An additional bit of intormation (or two) the .com is circa 2004. The product advertised is a reasonably bulky (perhaps 6kgs boxed) physical product and therefore the seller is unlikely to want to ship globally - will this make them shy away from a global site - even one divided into global sub sections? FYI Seller can specify in their listing Will Ship To ....... I would be open to looking at using the front page of the .Com site as a page which visitors select the country they wish to buy/sell on. (IF it is the general consensus that it is better to create one large site.) Consider also please how the end user is likely to percieve the benefits to them of one LARGE SITE versus TARGETED SITE - I know the .Com would be divided into geographic sub directories, but I am not sure if they won't see an additinal benefit to the ccTLD - Does this add a degree of reassurance and relevance that a .com/ccTLD cannot provide? I suppose I am biased by the fact that ebay use ccTLDs? Thanks again - and please forgive my tone which may suggest I am playing devil's advocate here. I am very torn on this issue.0