How to deal with disproportional content investment for a ccTLD for a multi-language country,
-
We have a website for the Belgium market, serving content and products on be/nl (Dutch/Flemmish Belgium) and .be/fr (French Belgium).
However, as a Dutch-based company you can see our primary focus and objective is to serve content to Dutch Belgium rather than French Belgium.
I wonder if, and so, what are the downsides are of only investing in half of the site?
Does it hurt my general .be Google rankings if we put a lot of effort in .be/nl but far less in .be/fr ?(we used to have a ccTLD .fr as well, but pulled the plug because it wasn't profitable.
our belgium website is profitable for Dutch speaking part of Belgium but now we would like to expand, and enhance rankings. We're investing heavily in (local) brand awareness and partnerships, and content marketing for the Dutch part. -
Make sure they are linked up with hreflang tags which would help search engines determine which pages are their language equivalents.
If you do a lot more promotion of the Dutch content, it will rank better than French pages (assuming equal competition). However, because there is a "these pages are the same but in 2 different languages" hreflang markup on the site, it should help you rank for the French pages as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-Commerce - Country Domains versus 1 Domain?
Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!
International SEO | | bjs20100 -
E-Commerce site in 2 languages - Duplicate content or not?
How does Google view this? Our current site works like:
International SEO | | bjs2010
www.domain.com/EN - English
www.domain.com/ES - Spanish All products are the same, just different language and different URL for them - is this good or bad? I thought of either Going with .co.uk or .com for "English" and a .es for "Spanish"
OR Subdomaining it. www.es.domain.com and www.en.domain.com Any advice appreciated!0 -
Should I include language specific characters in the URL?
So a client's site is to be set up like this: domain.com
International SEO | | NoisyLittleMonkey
domain.co.uk
domain.de
domain.fr
domain.pl The question is, on the non english language sites, which would be more likely to rank? domain.de/über or domain.de/ueber Thanks!0 -
Will duplicate content across international domains have a negative affect on our SERP
Our corporate website www.tryten.com showcases/sells our products to all of our customers. We have Canadian and UK based customers and would like to duplicate our website onto .ca and .co.uk domains respectively to better service them. These sites will showcase the same products, only the price and ship from locations will change. Also, the phone numbers and contact info will be altered. The sites will all be on one server. On each of the sites there will be a country selector which will take you to the appropriate domain for the country selected. Will doing this negatively affect our rankings in the US, UK and Canada?
International SEO | | tryten0 -
Country specific domains pointing to a .com site
Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim
International SEO | | jimmer0 -
Subdomain hosted in a different country - what are the implications?
Hello, We are looking at creating an eCommerce section to a website and we are just weighing up the options: Magento - host on hour own server - great but it can often be very slow when hosting a shared server. Shopify - hosted solution but hosting is in the US and we are in the UK and shop will be hosted on a subdomain as a result Build our own solution - time consuming and costly There are two issues that have arisen from this situation.... Is it worse for SEO to host your store in a different country or to host in your country but your store potentially run slower? I'm swaying to the side of the argument that says give your users a good and fast experience instead of worrying about where you host the store. Bearing in mind that the main website will be hosted in the UK anyway and it is just the subdomain that will be hosted in the US. Just wondered if anybody has had experience with this or if I'm missing something? All feedback greatly appreciated! Thanks, Elias
International SEO | | A_Q0 -
Same language many countries
Hello, I live in Belgium and in this country you've 3 languages : french, dutch and german. I've customers from many countries : France, Nederlands,... and for my website in ".be" (we'll say www.mysite.be for example) I've choosen the french language. My question is can I've the same content on my site : www.mysite.be and www.mysite.fr without duplicate content or should I forgot using www.mysite.fr to avoid the D.C. problem? And with my site : www.mysite.be should I've more difficult to rank in France for example? Thank you for your answer, Jonathan
International SEO | | JonathanLeplang0 -
International SEO with .com & ccTLD in the same language
I've watched http://www.seomoz.org/blog/intern... and read some other posts here. Most seem to focus on whether to use ccTLD, subdomains or subfolders. I'm already committed to expanding my US-based ecommerce to Canada with a .ca ccTLD. My question is around duplicate content as I take my .com USA ecommerce business to canada with a second site on a .ca URL. With the .com site's preference set to USA, and the .ca site's geo preference (automatically) set to Canada, is it a concern at all? About 80% of the content would be the same. FYI, .com ranks OK in Canada now and I want .ca to outrank it in Canada. I know 'localizing' content within the same language is important (independent of duplicate content), but this might not be viable in the short run given CMS limitations. Any direct experience to help quantify the impact here between US and Canadian ecommerce? Adding: I'm not totally confident here. From this google webmaster central post it seems that canonical tags aren't needed. I tend to think nothing is truly neutral and want to be confident regarding whether to use canonicals or not. Is it helpful, harmful or harmless? My site already has internal canonical tags and having internal and external would be a pain I think. @Eugene Byun used it successfully, but would the results have been the same without? Thanks!
International SEO | | gravityseo0