Schema markup concerning category pages on an ecommerce site
-
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product
The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
-
Here's what I came up with: Validator Result.
Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"
Here's an official response.
-
Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.
-
Which did you end up going with?
-
The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.
If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477 this is what one of us is proposing. See how the tool does not break each into a product node.
At the other time this is a page that the other is proposing, https://www.apple.com/shop/mac/mac-accessories It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)
I think this better illustrates the issue.
-
Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.
Good for you
-
Hi there,
I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://mza.seotoolninja.com/community/q/google-rich-snippets-in-e-commerce-category-pages
My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site move-Redirecting and Indexing dynamic pages
I have an interesting problem I would like to pick someone else’s brain. Our business has over 80 different products, each with a dedicated page (specs, gallery, copy etc.) on the main website. Main site itself, is used for presentation purpose only and doesn’t offer a direct path to purchase. A few years ago, to serve a specific customer segment, we have created a site where customers can perform a quick purchase via one of our major strategic partners. Now we are looking to migrate this old legacy service, site and all its pages under the new umbrella (main domain/CMS). Problem #1 Redirects/ relevancy/ SEO equity Ideally, we could simply perform 1:1 - 301 redirect from old legacy product pages to the relevant new site products pages. The problem is that Call to action (buy), some images and in some cases, parts of the copy must be changed to some degree to accommodate this segment. The second problem is in our dev and creative team. There are not enough resources to dedicate for the creation of the new pages so we can perform 1:1 301 redirects. So, the potential decision is to redirect a visitor to the dynamic page URL where parent product page will be used to apply personalization rules and a new page with dynamic content (buy button, different gallery etc.) is displayed to the user (see attached diagram). If we redirect directly to parent URL and then apply personalization rules, URL will stay the same and this is what we are trying to avoid (we must mention in the URL that user is on purchase path, otherwise this redirect and page where the user lands, can be seen as deceptive). Also Dynamic pages will have static URLs and unique page/title tag and meta description. Problem #2 : Indexation/Canonicalization The dynamic page is canonicalized to the parent page and does have nearly identical content/look and feel, but both serve a different purpose and we want both indexed in search. Hope my explanation is clear and someone can chip in. Any input is greatly appreciated! vCm2Dt.jpg
Intermediate & Advanced SEO | | bgvsiteadmin1 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
The review stars for my ecommerce site in the organic search disappeared, how can I have them shown again?
We run www.prams.net, an ecommerce store for strollers and other baby products out of the Uk. We always followed schema and the stars appeared in our product snippets in the organic search, helping us a lot. A couple of weeks ago the stars stopped appearing. When I do the site:www.prams.net they appear but not in the search results anymore. We have a french site as well. www.poussette.com, their it still works. Has anybody got tips what we can do to make the stars appear again? Thanks in advance. Dieter Lang
Intermediate & Advanced SEO | | Storesco0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
MedicalEntity Schemas: Examples of Sites Using It?
Anyone know of any medical or health-related sites that have widely implemented medical schema types? For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild. Thanks!
Intermediate & Advanced SEO | | Allie_Williams1 -
Is it best to condense 2 similar category pages?
After reading Rand's great article about building Seo focused pages to serve topics, not keywords (http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday ) I started looking at my site. Question: I have 2 very similar category pages, orginally built to go after similar but different keyword terms. For example, one is: domain.com/blue-rings.html and the other is domain.com/blue-bands.com. (bridal jewelry) "Blue" is just a hypothetical type. At one time I could rank for "blue-rings" and "blue-bands". But with google changes, I think it's better to focus on a general term, right? Not set up similar pages, with same product, for very similar keywords. I'm thinking that having these 2 pages could be actually hurting, as they are competing with each other. Any recommendations? Thanks folks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Should we move a strong category page, or the whole domain to new domain?
We are debating moving a strong category page (and subcategory, product pages) from our current older domain to a new domain vs just moving the whole domain. The older domain has DA 40+, and the category page has PA 40+. Anyone with experience on how much PR etc will get passed to a virgin domain if we just redirect olddomain/strongcategorypage/ to newdomain.com? If the answer is little to none, we might consider just moving the whole site since the other categories are not that strong anyway. We will use 301 approach either way. Thanks!
Intermediate & Advanced SEO | | Durand0