Is it normal to see a ranking drop on some keywords of -14 , -21 etc. etc.
-
Hi all,
I am new to using Moz and on a couple of the campaigns that I have been running, I am seeing some keyword rankings drop -14 , -21 etc. etc. I understand that the SERPs fluctuate a bit. I am just surprised to see this happen in such large quantities. We haven't changed the website at all yet, and there is no chance of a penalty on these sites. Keep in mind some keywords have also increased in rank 1 or 2.
-
Hey Ryan
Yes, keywords ranking do drop in quantity. Always do checks to update your keywords. Personally, I do a monthly to quarterly check on these keywords to update on my site.
You can have a look at my site https://www.corsivalab.com
I feel you should put a focus on your content too. Make use of Moz Resources as they provide very good insights and sharings for starters. Quoting from Moz Resources 'At the heart of Link Building Campaign is the **asset **that would be used to attract and earn links, often known as "**HOOK" **that makes people care about what is offered and will entice them into linking to you.
Also remember to backlink to active sites relevant to your content so that Google will not penalize you.
Above are some insights for you to start on. Hope it will help!
Cheers!
-
Hi Ryan,
Yes, this is the major problem with point-to-point keyword ranking reports and the reason I don't use them (take any increases or decreases with a grain of salt.)
It's possible with these type of ranking reports that G might be testing something at the time the keyword ranking is checked, which could cause it to be reported at a much higher or lower position than you would normally see it.
When looking at keyword rankings, I prefer to look at the average ranking position in Google Search Console because it gives a better indication of how keywords are performing over time.
Cheers,
David
-
Hi Ryan
The further you go down in SERPS the more volatile the fluctuations. 14-21-15-22-12 is all pretty normal. I'd be more concerned if it were 2-21 or even 3-8 but these kind of movements are perfectly normal. I'd also be careful to clear your cache in the browser, or go incognito so that you get the true result and not one that is tailored for you.
Check out Rand's recent post on what to expect here
Ranking Fluctuations and what to expect: https://mza.seotoolninja.com/blog/ranking-fluctuations
Regards
Nigel
-
Hey Ryan,
Welcome! In short - yes - I have seen rankings shift quickly, but time frame is important. Huge shifts overnight might just be due to the crawls updating if you just started your account. Since I can't see your account, keywords, or time frame I have attached our chart of how rankings and traffic change. You will have a sense of how this is seasonally affected.
What we have seen is the higher the search volume, the higher the MOZ rank volatility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Position zero rank tracking
Does Moz track position 0, if yes then at what position? I have some of keywords for our website are appearing in featured snippet and Moz showing them ranking at #51+. In starting it seems I assume it's a ranking fluctuation but this is there from quite a long time and still showing same results.
Product Support | | ruchirasharma0 -
Why are NONE of my keywords fluctuating in ranking?
I am tracking 77 keywords for a particular company. These have been running for well over a month while I have been working on some page optimizations across the website. Why have NONE of my keywords fluctuated in rankings at all? This is very strange and I have never had this happen before.
Product Support | | Lkantun0 -
Keyword Ranking Report shows 3 duplicates for each keyword
I have a question about tracked keyword reports. When I extract my data for November for one of my campaigns, there seems to be 3 duplicates of each keyword in the report, each showing different ranking and rank change data. Can you confirm why this happens and how I can tell which the most recent data is? Thanks
Product Support | | John-Clark0 -
What day does Moz update the keyword rankings, my campaigns are all over a week since the last update?
HI, It has been over a week since the last ranking update and i'm wondering if these typically are run on a certain day? My last update was on 8/12/14.
Product Support | | SearchOpt0 -
Tracking keywords and SERP Analysis Reports
My question is regarding the "Track up to 50 keywords over time." and the "x of 100 full SERP Analysis Reports run this month" Is it possible to increase these fixed numbers? or do I have to use a secondary account? It would be nice to have history for more keywords then 50. and the same goes for the SERP analysis report.
Product Support | | Justian0 -
Why has my Google Analytics dropped completely from the results on this weeks crawl?
The Account code hasn't changed in either Moz or on site? Also I added 53 new keywords to my campaign and they haven't all been ranked, it's like Moz has done half a job?! S.O.S.
Product Support | | danwebman0 -
Is anyone else seeing that their keyword rankings are pending even though they've been in the campaign for quite some time? Is this a known issue?
Is anyone else seeing that their keyword rankings are pending even though they've been in the campaign for quite some time? Is this a known issue?
Product Support | | IrishTimes0 -
Duplicate Page Content Report on Moz - Still ranking in Google Results?
Hi, I am experiencing 2 issues with the Duplicate Page Content in Moz. Every week it is notifying me of new duplicate content - so it seems to be missing duplicate content each week and the crawl is never above the 5000-6000 page mark, which means that it is under 10K which is the limit, so presumably everything is crawled in that one go so surely it should detect all of the dupe content on 1 crawl as opposed to having to do various crawls to detect it no? The dupe content report shows me pages that indeed have duplicate content but after checking, these are ranking on Google for their terms... ? Is the duplicate page content report incremental ? Will it add more duplicate content and increase the report every week or does it just show that week's results? If so, it's a bit like chasing my tail... Help!
Product Support | | bjs20100