SEO implications of moving fra a sub-folder to a root domain
-
I am considering a restructure of my site, and was hoping for some input on SEO implications which I am having some issues getting clarity in.
(I will be using sample domains/urls because of language reasons, not an english site),
Thinking about moving a site (all content) from example.com/parenting -> parenting.com. This is to have a site fully devoted to this theme, and more easily monitor and improve SEO performance on this content alone. Today all stats on external links, DA etc is related to the root domain, and not just this sub-department. Plus it would be a better brand-experience of the content and site.
Other info/issues:
-The domain parenting.com (used as example) is currently redirected to example.com/parenting. So I would have to reverse that redirect, and would also redirect all articles to the new site.
- The current domain example.com has a high DA (67), but the new domain parenting.com has a much lower DA (24).
Question:
-
Would the parenting.com domain improve it's DA when not redirected and the sub-folder on the high-DA domain is redirected here instead?
-
Would it severly hurt SEO traffic to make this change, and if so is there a strategy to make the move with as little loss in traffic as possible?
-
How much value is in having a stand-alone domain, which also is one of the most important keywords for this theme?
My doubt comes mostly from moving from a domain with high DA to a domain with much lower DA, and I am not sure about how removing the redirect would change that, or if placing a new redirect from the subfolder on the current site would help improve it. Would some DA flow over with a 301 redirect?
Thanks for any advice or hints to other documentation that might be of interest for this scenario
-
Hi,
Thanks for your response.
I was actually thinking I would 301 redirect every pience of content. When doing this the canonical of the old articles wouldn't matter.
Or were you thinking about canonical link on the articles on the new domain, which I would give a canonical url from the new domain.
/Magne
-
Hey. The best thing you can do here is canonicalize everything to poitn to the new domain. It's inedbitable to lose some juice since it's actually a different domain name. If it were blog.example.com and example.com - there would have been no losses.
Cheers
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Implications of firewalls that block "foreign connections"
Hello! A client's IT security team has firewalls on the site with GEO blocking enabled. This is to prevent foreign connections to applications as part of a contractual agreements with their own clients. Does anyone have any experience with workarounds for this? Thank you!
Intermediate & Advanced SEO | | SimpleSearch0 -
301 vs 410 for subdirectory that was moved to a new domain, 2-years later
Hi all, I've read a lot about 301 vs 404 and 410s, but the case is pretty unique so I decided to get some feedback from you. Both websites are travel related but we had one destination as a subdirectory of the other one (two neighboring countries, where more than 90% of business was related to the 'main' destination and the rest to the 'satellite'). This was obviously bad practice and we decided to move the satellite destination to its own domain. Everything was done 2 years ago and we opted for 301s to the new domain as we had some good links pointing to satellite content. (All of the moved content is destination specific and still relevant) Few weeks back we figured out that google still shows our subdirectory when doing specific 'site:' search and looking further into it, we realized we still get traffic for satellite destination through the main website via links acquired before the move. Not a lot of hits, but they still sporadically occur. A decision was made (rather hastily) to 410 pages and see if that will make satellite subdir pages not show in google searches. So 3 weeks in, 410 errors are climbing in GWMT, but satellite subdirectory still shows in google searches. One part of the team is pushing to put back in place 301s. The other part of the team is concerned with the 'health' of the main website as those pages are not relevant for it, and want them gone . What would you do?
Intermediate & Advanced SEO | | halloranc0 -
Domain Authority
Hi Our website Domain Authority isn't as high and was wondering why it's not increasing. Compared to 1 or 2 competitors we're not scoring as high as them. Are rankings are good for all chosen keywords. Just trying to get a better handle where our site is falling short on.
Intermediate & Advanced SEO | | Cocoonfxmedia1 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Domain Factors
Now that Page Rank seems to have been 'put out to graze' by Google with no further PR update planned, what would you say is the 'main factor' when looking at a domain? Is it Moz DA? or Moz Links? or Majestic TrustFlow? Or none of the above or is it a combination of the above?! Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Video SEO
Hello All! I'm wondering about the best way to link build and carry on my video trend. I love to create video's with all of my articles as I feel it adds an extra element to just boring old text! The problem is that my current 25 links from Youtube are all NoFollow. This didn't originally bother me, but it's starting too. Is there a couple of websites that I could upload my article/ video to and gain a link from in a similar manner? Come to think of it, is this a good SEO tactic to use?
Intermediate & Advanced SEO | | Paul_Tovey0 -
Mobile SEO
Hey, In the following article, Google recommended using a 301 redirect but doesn't specify why. http://googlewebmastercentral.blogspot.co.uk/2011/02/making-websites-mobile-friendly.html I assume this is to pass over link equity to the relevant mobile/desktop variation. Can anyone confirm this? Also is there any other reason? Again assuming this would keep the correct URLs in the correct index? Anything else anyone can chip in would be great. Thanks
Intermediate & Advanced SEO | | CraigAddyman0 -
Content on New Domain or Sub Directory of Existing Domain?
I have a client with a well aged, high DA site. They rank well for their wedding photography business in several cities. They are launching a new service which is related to photography (photobooths and flipbooks) which they built and developed content on a new domain. The existing domain has 0 links with a DA of 1. The site is brand new.. Is there any drawback to moving the existing content on the new domain to a sub directory of the high authority domain? EX: http://domain.com/newcompany The look, feel, and design of the new site / service is much different than the high DA site. My thoughts are that this will give them an automatic step up, especially since they will be marketing this in several major cities. Also, since the design will be different, if it is good to move to the subdir, should we put the new company name in the subdir folder or something keyword friendly like domain.com/photobooth as opposed to domain.com/newcompanyname. Any thoughts would be greatly appreciated.
Intermediate & Advanced SEO | | itrogers0