SEO implications of moving fra a sub-folder to a root domain
-
I am considering a restructure of my site, and was hoping for some input on SEO implications which I am having some issues getting clarity in.
(I will be using sample domains/urls because of language reasons, not an english site),
Thinking about moving a site (all content) from example.com/parenting -> parenting.com. This is to have a site fully devoted to this theme, and more easily monitor and improve SEO performance on this content alone. Today all stats on external links, DA etc is related to the root domain, and not just this sub-department. Plus it would be a better brand-experience of the content and site.
Other info/issues:
-The domain parenting.com (used as example) is currently redirected to example.com/parenting. So I would have to reverse that redirect, and would also redirect all articles to the new site.
- The current domain example.com has a high DA (67), but the new domain parenting.com has a much lower DA (24).
Question:
-
Would the parenting.com domain improve it's DA when not redirected and the sub-folder on the high-DA domain is redirected here instead?
-
Would it severly hurt SEO traffic to make this change, and if so is there a strategy to make the move with as little loss in traffic as possible?
-
How much value is in having a stand-alone domain, which also is one of the most important keywords for this theme?
My doubt comes mostly from moving from a domain with high DA to a domain with much lower DA, and I am not sure about how removing the redirect would change that, or if placing a new redirect from the subfolder on the current site would help improve it. Would some DA flow over with a 301 redirect?
Thanks for any advice or hints to other documentation that might be of interest for this scenario
-
Hi,
Thanks for your response.
I was actually thinking I would 301 redirect every pience of content. When doing this the canonical of the old articles wouldn't matter.
Or were you thinking about canonical link on the articles on the new domain, which I would give a canonical url from the new domain.
/Magne
-
Hey. The best thing you can do here is canonicalize everything to poitn to the new domain. It's inedbitable to lose some juice since it's actually a different domain name. If it were blog.example.com and example.com - there would have been no losses.
Cheers
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth keeping a decades-old domain that's merely 301 redirecting to the main domain?
Hi fellow Moz SEOs, We have a bigger client who we just did an SEO Site Audit for, and it was discovered that they have several domain names that are simply 301 redirecting to their main domain name. One of their domains in particular is decades old, and the client is asking if there is any value in keeping it (and the others), or simply leaving them as-is. Considering the domain age, does anyone have any recommendations? Much appreciated, Zack Barton
Intermediate & Advanced SEO | | Zack
Barton Interactive
(833) 442.6853 // office
(408) 910.7750 // mobile
https://bartoninteractive.com0 -
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
What are best page titles for sub-folders or sub-directories? Same as website?
Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,
Intermediate & Advanced SEO | | vtmoz0 -
How Can I Redirect an Old Domain to Our New Domain in .htaccess?
There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.
Intermediate & Advanced SEO | | smpomoryCRH0 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Moving career site to new URL from main site. Will it hurt SEO for main page?
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain). almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords. The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results. My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?) Thank you for your help. PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
Intermediate & Advanced SEO | | rflores0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
How to seo : two domain having exactly the same content
Target website in question is ikt.co.id,it is hosted in our server located in US, what I am going to do right now is create a new subdomain id.ikt.co.id that served EXACTLY the same content but it is hosted in our Indonesia server. Whenever people go to any page within ikt.co.id, it will detect their country, if they are from Indonesia, I will redirect them to our Indonesia server. Okay, from SEO point of view I know there are couple problems such as Content duplication, and perhaps there are more. I think to handle the content duplication I can cannonical all URL on id.ikt.co.id to the ikt.co.id version instead. The same thing for social sharing, all links shared will be the one from ikt.co.id, so all of those link juices go to ikt.co.id, and for good measure I can also set the robots.txt to tell them not to index id.ikt.co.id ... All sounded good to me, until the I became paranoid and start thinking "have I missed anything that might hurt my SERP" ? here is the question, did i miss something important, if i did could you please tell me what it is and if possible brought the solution you think might work into this discussion?? Again thanks a lot for your help 😃
Intermediate & Advanced SEO | | IKT0