How to determine the value of these links?
-
Hi Guys,
How can you determine the value of external links which are deep inside a website. Two examples:
http://www.sheknows.com/community/home/ten-tips-buy-car-insurance
Two sub-folders deep.
http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html
One sub-folder deep.
These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them?
Cheers.
-
Hello,
I think the best answer is Patrick's one, but I'd like to add this: "Homepages usually get all the strength (=link juice, highest Page Authority or URL Rating for a specific domain). Tipically, this link juice will pass internally from the homepage to the rest of pages, but this authority will be reduced when going deeper into other subfolders".
Best regards,
-
Great Answer
-
Hi there
The best way to assess backlinks are to ask the following questions:
-
Does this link help my website?
-
Is this link relevant to my website?
-
Would I trust this site (that's linking to me) if I landed on it?
-
Is the website or content in which I am being linked from topically relevant to my website?
-
Does it send traffic? How does the audience from that link engage my site and content?
-
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
-
Are the links from directory templates? (example)
-
Inspect URLs with blatant spam words
-
Free
-
Porn
-
XXX
-
Submit
-
Directory
-
Paid
-
Links
-
URL
-
Sex
-
etc.
-
Check for multiple domains and URLs on the same IPs
-
This can usually show link farms or spam
While this is somewhat high level and general, it's the process I go through when I analyze a backlink, and it hasn't set me wrong yet.
Hope this helps! Good luck!
P -
-
Hello,
A good way to try and estimate their value is to use the "Moz Bar". It is a great tools and gives page values as well as domain level values.
Take a look at the values for the following and that will give you at least a glimps of the page that the links are on.
- PA
- mR
- mT
Here is a link to a page on it. https://mza.bundledseo.com/products/pro/seo-toolbar
Best Regards
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are These Links Junk?
I hired an SEO to create incoming links to me website insisting that only white hat techniques be used. The SEO was highly recommended by a family friend. In 3 months about 14 links to my site were obtained. The URLs for the domains where the links originate are below. I paid $8,000 for the services of the SEO provider to create the links over 4 months. When I looked at the links more carefully I noticed that the sites did not seem to have owners. That there was no phone number, physical address and scant information about ownership. I also noticed that most pages had outgoing links of a promotional nature. Also, that content created for me had grammatical and occasional spelling errors. The links did not look bad in terms of MOZ domain authority and MOZ page authority, but when I went subscribed to AHREFS a few days ago and evaluated the links, I noticed that the URL rating (somewhat equivalent to MOZ page authority) was really low. Furthermore, noticed that one of the domains solicits paid links from gambling sites. The SEO who sourced the links on my behalf says he will explain why I "have nothing to worry about". Dividing his monthly fee by the number of links and I paid $571 per link. Is it possible the the below domains could have pages that I would want links from? Would these links be potentially worth more than a few hundred dollars? O are these sites more like a cheap PBN or maybe "the hoth". If the links are in fact good I would be delighted. But if they are of poor quality could I legitimately ask for a refund? Also, are these domains so bad that it is imperative for me to get the links removed? <colgroup><col width="198"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| https://www.equities.com |
| http://www.realestaterama.com |
| https://moneyinc.com |
| https://homebusinessmag.com |
| http://digitalconnectmag.com |
| https://suburbanfinance.com/ |
| http://www.homebunch.com |
| http://inman.com |
| https://www.propertytalk.com/ |
| http://activerain.com |
| https://www.conservativedailynews.com/ |
| http://moneyforlunch.com/ |
| http://baltimorepostexaminer.com/ |
| https://www.tgdaily.com/ |
| |0 -
Base href + relative link href for canonical link
I have a site that in the head section we specify a base href being the domain with a trailing slash and a canonical link href being the relative link to the domain. <base <="" span="">href="http://www.domain.com/" /> href="link-to-page.html" rel="canonical" /> I know that Google recommends using an absolute path as a canonical link but is specifying a base href with a relative canonical link the same thing or is it still seen as duplicate content?
Intermediate & Advanced SEO | | Nobody16116990439410 -
Social Links through Link Shortners. Does it count?
We use link shortner services like Bitly, Goo.gl, etc. Does the post used while making use of such link shortner services counts as a social signal. Or should we post the complete website url pointing to each page while posting on social sites. Secondly, should we write a new description while posting on Social sites or just copy paste a few lines of original posts?
Intermediate & Advanced SEO | | welcomecure0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Do I even bother to remove links
Hi, I'm noticing increasing numbers of scraped directory links pointing back to the websites I manage. Much of this info appears to be scraped from a well known (and respected) directory. I don't build links to an of the websites I manage - and none have more than 200 linking root domains currently - not that many. The problem is I focus on quality links and the scraped links are incredibly weak on the whole. Diluting the quality links. I've noticed a certain paranoia in the SEO community about removing / disavowing links, and yet I'm tempted to ignore the rubbish (unless part of a major negative SEO push) and just get on with the job, focusing on quality content that drives natural links, and social media work.
Intermediate & Advanced SEO | | McTaggart0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
How And/Or If To Prune Footer Links
Hi, I have a site with a site-wide footer that currently has 28 internal links.The footer terms are the terms the pages are focused on. This footer is on every page of the site (hundreds of pages). Some pages of my site have 10 or so additional links pointing to internal and external pages (besides the footer) and some pages (like the homepage) have about 50 links besides the footer. I'm going for a half dozen new terms with new pages that I would be adding to the site-wide footer. Do you think I should trim the existing footer before adding these new terms? I guess I would remove the terms that show no real hope of ever getting to page one... like pages stuck in the 40s. Or, pages I for whatever reason don't care much if they rank or not. Would trimming it to a smaller number do more to help the remaining linked pages/terms? What do you think? Thanks!
Intermediate & Advanced SEO | | 945010