Purchasing local domains for SEO
-
Hi,
I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us.
For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)?
Thanks!
-
Great, this is super helpful. Thank you both for the information as well as your suggestions.
-
As Takeshi mentioned, doing this in a sustainable and long-term way is very resource intensive.
I'm generalizing, but I would personally look at building out subpages, whole site sections, and resources on your existing site, rather than new domains. You're much more likely to get links to a subpage or section that has killer resources and information than you are to get them to a new small-ish site. The coverage you're going to get from external efforts, such as writing top-notch articles and getting them placed on respected sites might also be worth exploring as an alternative.
If you can do all of this as well as build out new sites with unique content, then go for it.
-
Building out a second or third site is a resource intensive task. Not only will you have to generate content & links for your main site, you will also have to create content & links for your secondary site for them to have any value. You are effectively doubling your work.
If you have the resources for it, it can be a good strategy for taking up multiple slots in the search results, as well as creating a source of links that your competitors cannot duplicate. However, be aware of the effort it will take you and weigh the costs & benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategy for Local Site
Hi everyone I am working in a Media Agency in Los Angeles and we have to locally rank this site to get leads. Arts by Yaseen https://artsbyyaseen.agency/ We are strictly going for whitehat SEO. Can experts here give me an strategy to rank this site on top results? Thank You
Link Building | | jack4920 -
Get number of OUTBOUND link from a domain ??
Hello I´m doing some link profile audit and I noticed that there are some data that would be nice to know for a proper evaluation. The case is the following: Imagine I have a link coming from a blog, so (besides other factors) would be really great to know how many external links follow-nofollow this blog has. I dont mean external links pointing to them (what opensite gives you), what I would like to know is the total number of links this blog has pointing to other external websites. With this data, I would be able to guess in a better way if this blog is selling links or if is spammy. I would be able to know also how this blog/domain distributes its link juice and if the link gives me some value or if is dangerous. I have found some tools/sites but i just get the number of links a specific url has, not the domain info: Screaming frog (but the free version gives you almost nothing, link count checker, etc... ) Do you know any way to get this data in a domain level? You think this data would be important to decide about keeping a link or taking it out? Why none of the powerful tools of the market (opensite, majestic, etc...) provide this info? Many thanks for your help
Link Building | | AutoEurope0 -
Exact Domain Match Ranking Very Well
Hello, I have some competitors that purchase targeted keywords, host a single page, and do a re-direct on to their inventory page. The problem Im having is getting above them, along with other competitors that have a high DA. They have little or no content on the page but rank very well. Is there anyway around sites like this? ex-bluewidgets.net bluewidgets.org Thank You
Link Building | | TP_Marketing0 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Poor Links - SEO SpyGlass
Hello, I have been using a free trial of SEO SpyGlass and from what I can see we have a few low value links... Do you think we should get these removed? Is SEO Spyglass worth its money?
Link Building | | ScottBaxterWW0 -
Two Links in one Article to One Domain
Will multiple links in a single article to one target domain (but seperate pages) count, or just the first link of that article? Thanks, Chris
Link Building | | Diderino0 -
Are backlinks from sites like diigo useful for SEO?
I read an SEO article that recommended getting backlinks from social bookmarking sites like diggo.com. Does anyone have any thoughts on the usefulness of these types of links?
Link Building | | casper4340 -
What is an infographic? And how is it used for SEO?
I've heard the term used in some of the webinars hosted on SEOMOZ and tried googling the term with no results. What the heck is this? And how is it good for SEO?
Link Building | | NaHoku0